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Sessions at SXSW Interactive 2011 about Web APIs

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Saturday 12th March 2011

  • Web Mashup Platforms for Future Programmable Cities

    by Christine Outram, Dominique Guinard and Vlad Trifa

    The public infrastructure of our cities are obscure structures whose workings are not accessible to most citizens. What if every sensor in our cities would have a Web API anyone could access in real-time and mashup? Open and easy to use Web platforms that enable efficient integration, processing, storage, and access to the enormous amount of data digital cities generate are increasingly needed, and we'll explore the various technologies that are making such solutions possible. Furthermore, we'll go much more beyond the technical aspects of such a platform to address the more controversial implications of such an Orwellian scenario. Hopefully, this session will provide a forum for the different disciplines involved in the design of future cities to establish a common ground for better interdisciplinary cooperation and understanding in this area.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Saturday 12th March

    In Salon F/G, Hilton Austin Downtown

Sunday 13th March 2011

  • Health Data Everywhere: Not a Drop to Link?

    by Aman Bhandari, Gilles Frydman, Indu Subaiya, Jamie Heywood and Roni Zeiger

    The Health 2.0 and Open Gov movements have helped unlock large repositories of data - from user-generated data in hundreds of online communities to mobile devices to federal quality indicators to medical record data within provider organizations. But much remains to be done to connect these disconnected islands of data to generate information that's meaningful and actionable by end users. And what happens when you link informed patient communities with their health data? As Clay Shirky says, it gets weird. And interesting.

    A number of communities have cropped up to promote access to medical data and the integration of user-reported and behavioral data within the clinical decision stream including healthdatarights.org, #healthapps, #health2dev, #73cents, #getupandmove and #WhyPM. With the opening up of health datasets, platform APIs and increasingly sophisticated analytic engines to make user-generated health data clinically relevant, we can finally unleash the wider developer community to build robust and integrated tools to improve health and healthcare.

    This session brings together some of the leading voices in the Health 2.0 movement to discuss and demo technologies that help access, mine, display and distribute control of health information across a wide variety of interfaces and devices. We will also hear how government is opening healthcare datasets for access by the developer community and how patients are increasingly becoming "n of 1" platforms.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Sunday 13th March

    In Rio, Hilton Garden Inn Austin Downtown

    Coverage slide deck

  • Building with Twitter – How to Dominate the API

    by Vishal Sankhla, Paul Berry and Dominiek ter Heide

    Few API’s spew out as much data as Twitter’s does, and few come anywhere close to its popularity with developers. But it’s not a walk in the park. It takes a lot of careful design and experience to build apps that please users even when Twitter is overloaded or the API’s limitations get in your way.

    In this panel, we'll talk about lessons from developers in the field who have tapped into Twitter’s API successfully. The panelists will share their technical and strategic tips for how to build applications with the API that perform consistently, reliably and innovate beyond basic uses.

    If you’re thinking about using the Twitter API for the first time or are a seasoned pro – this panel will be an insightful discussion about the techniques and strategies that help you make the most of it.

    LEVEL: Advanced

    At 5:00pm to 6:00pm, Sunday 13th March

    In Room 204, AT&T Conference Center

Monday 14th March 2011

  • Big Data and APIs for PHP Developers

    by Bradley Holt, David Zülke, Dennis Yang, Julie Steele, Laura Thomson and EliW

    Big Data creates problems and opportunities that do not exist when dealing with smaller datasets. You will learn how to scale, utilize, and visualize Big Data as well as create and integrate Big Data related APIs. We will talk about how to scale your data, expose your data through APIs, integrate existing data from the data marketplace, and communicate your data through visualization.You will find out what techniques and strategies work best when working with Big Data. Many developers have learned how to scale their systems for high levels of concurrency. However, scaling for Big Data has its own unique challenges. Sometimes strategies that would make no sense for smaller systems work great when dealing with larger datasets. This Workshop is geared towards PHP developers, but all are welcome.

    LEVEL: Intermediate

    At 11:00am to 1:30pm, Monday 14th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

    Coverage slide deck

  • Love, Music & APIs

    by Dave Haynes and Matthew Ogle

    In the old days it was DJs, A&R folks, labels and record store owners that were the gatekeepers to music. Today, we are seeing a new music gatekeeper emerge... the developer. Using open APIs, developers are creating new apps that change how people explore, discover, create and interact with music. But developers can't do it alone. They need data like gig listings, lyrics, recommendation tools and, of course, music! And they need it from reliable, structured and legitimate sources.

    In this presentation we'll discuss and explore what is happening right now in the thriving music developer ecosystem. We'll describe some of the novel APIs that are making this happen and what sort of building blocks are being put into place from a variety of different sources. We'll demonstrate how companies within this ecosystem are working closely together in a spirit of co-operation. Each providing their own pieces to an expanding pool of resources from which developers can play, develop and create new music apps across different mediums - web, mobile, software and hardware. We'll highlight some of the next-generation of music apps that are being created in this thriving ecosystem.

    Finally we'll take a look at how music developers are coming together at events like Music Hack Day, where participants have just 24 hours to build the next generation of music apps. Someone once said, "APIs are the sex organs of software. Data is the DNA." If this is true, then Music Hack Days are orgies.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Monday 14th March

    In Room 18ABCD, Austin Convention Center

  • Apps, APIs & Syndication: Creativity in the Post-Website Era

    by Oren Michels

    The days of consumers sitting at a full-sized monitor browsing a website populated with your content alone are quickly evaporating. In order to succeed you need to take your experience and your brand to where your users are – mobile devices, collaborative applications and mashups, gaming consoles and third-party platforms. Branded websites as we know them are fast being replaced by mashups of content from multiple sources layered together or targeted experiences that take advantage of the immediacy, location awareness and ubiquity of mobile apps.
    This change is no cause for panic. In fact, for those that remain innovative, nimble, and open to new ways of developing business it can be one of the best opportunities to come along since the web itself.

    This session presents how to engage end users with your brand when designing online experiences means placing your data or functionality on others’ web properties (ones you don’t control) and vice versa.

    We’ll explore how others have been able to build their brand while embracing the concept of platform and how you can redefine partnerships and engage developers creating the apps that define the next wave of digital engagement. The session will cover concepts critical to online success like web services, platform development and APIs including a tour of some of the best examples of brands and pervasive experiences proliferating the digital network.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Monday 14th March

    In Salon K, Hilton Austin Downtown

  • NPR’s API: Create Once, Publish Everywhere

    by Zach Brand

    Over the last year, NPR's total page view growth has increased by more than 80%. How did we get that much growth? Our API.

    The NPR API went live to the public in July 2008 and was designed with the philosophy of Create Once, Publish Everywhere (COPE). Through COPE, NPR has been able to quickly and efficiently distribute content to virtually anywhere, including NPR stations, partners and the general public.

    The biggest impact that the API has made, however, is with our mobile strategy. The API has enabled NPR product owners to build specialized apps on a wide range of platforms and devices, liberating them from being dependent on custom development to access the content. Through this process, we built our iPhone and iPad apps, mobile sites, open sourced Android app and HTML5 site, some of which were turned around in a matter of weeks!

    Delivering more than one billion stories a month and serving thousands of product owners, partners, stations and public users, the API has clearly become the centerpiece of the NPR's digital media and mobile strategy. In this session, you will learn all about the guts of this mission-critical system (from a technical and business perspective), our publishing processes, our moblie strategy and other related aspects of our digital distribution approach.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Monday 14th March

    In Creekside, Sheraton Austin Hotel at the Capitol

  • Our Media: Building An API For Public Media

    by Kavita Pillay, John Bracken, Jake Shapiro, Kinsey Wilson and Robert Bole

    Open APIs are sweeping through public media, just like the rest of the world, but folks at NPR, PBS and others are thinking even bigger. Public media is in an unprecedented project to build an open API called the Public Media Platform (PMP) that will help developers create applications that bring personalized public media content to new platforms. Come learn from the leaders of the PMP on how this project is rolling out, where it is headed and how it can benefit you. We will be discussing how public media is creating the right technology layer, as well as balancing business rules to build new opportunities for our media to be For, By and Of the People.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Monday 14th March

    In Creekside, Sheraton Austin Hotel at the Capitol

Tuesday 15th March 2011

  • Beyond Wordclouds: Analyzing Trends with Social Media APIs

    by Chris Busse

    There are many services that will generate wordclouds and simple graphs from the conversations on social media platforms such as Twitter and Facebook. These services use Application Programmer Interfaces (APIs) to access the data on the platforms then perform various analysis on that data. These tools are often very limited in their functionality, or are very expensive to use for large-scale ongoing analysis and even then they often don't cover all the needs of a dynamic organization.

    This presentation will demonstrate how to programmatically access the APIs of several social media platforms to pull out specific data, store it in a database, and perform custom analysis on it to meet the needs of various business cases.

    We'll take a look at how different social media platforms are better suited for gleaning different kinds of data. This includes Twitter and Facebook as well as various blog and location-based platforms. Specific business cases will be shown around marketing, communications, competitive intelligence, crisis management, and return on investment analysis.

    Attendees of this presentation will leave with a better understanding of how looking at the universe of online conversation as a whole can provide valuable insight into what consumers are thinking and interested in at any given moment.

    LEVEL: Advanced

    At 11:00am to 12:00pm, Tuesday 15th March

    In Ballroom C, Austin Convention Center

    Coverage slide deck

  • Friends with Business Benefits: How Integrations Sell Apps

    by Amy Ellis, Chris Lucas, Michelle Ransom, Scott McMullan and Sunir Shah

    The Small Business Web is now over 100 web app companies strong. Together, we're rewriting the rules for traditional business development by building the market for small business software through integrations.

    So how has it not devolved into fisticuffs and mayhem? And why does integration help both the consumers and the vendors who are building the applications?

    Members of the Small Business Web will discuss the power of the open API, why customers buy apps that integrate, how they're embracing their competition and why sometimes even they have to remember to "Hug It Out" as they work together to define the future of the Small Business Web.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Tuesday 15th March

    In Salon D, Hilton Austin Downtown

    Coverage audio clip

Unscheduled

  • Exploring the Twitter APIs [Cancelled]

    This panel will cover the recently released and popular features of the Twitter API and explore creative ways they have been used. We'll discuss the developments over the past year and what you can expect from the API team in the future. We'll also be sharing some stories about how some of these new features came to be and reveal some of the challenges we had to overcome to release them. The panel will respond to a selection of questions received before SXSW and open up for audience questions as well.

    LEVEL: Beginner