Sessions at SXSW Interactive 2011 about Web Video

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Monday 14th March 2011

• Designing Video-Rich Websites For All Three Screens

  by Jesse Streb

  There are three fundamental approaches to delivering online video today: Adobe Flash, HTML5 and native mobile apps. This holds true across the three screens where video content is mostly consumed – the PC, mobile devices and Internet-connected TVs. Without a proper video solution and strategy in place, this multi-format, fragmented, highly complex world can create a lot of headaches for publishers who want to make sure their video is accessible to the widest audience possible. This session will explore how publishers of all sizes can create video-rich website experiences that are optimized for all viewing experiences, as well as key design elements that publishers should take into consideration for each screen.

  LEVEL: Intermediate

  • Video
  • Web Video

  At 11:45am to 12:00pm, Monday 14th March

  In Ballroom E, Austin Convention Center

  Coverage slide deck

Tuesday 15th March 2011

• How to Get a Web Series Cult Following

  by Ben Relles

  Original Web series viewership numbers now rival those of prime time cable television networks. But, on the Web where viewers have access to millions of videos of all different kinds, how do you get your content to stand out? And even more importantly, how do you get viewers to keep tuning in and really establish a cult following? Hear from industry leader, Ben Relles, whose expertise in programming and audience development will offer insight to best practices on how to create a Web series and engage viewers to get that "cult following." While all viewers seek great content, that isn't the only thing that will help build a loyal and engaged fan base on the Web.

  • Viral Marketing
  • Web Video

  At 11:15am to 11:30am, Tuesday 15th March

  In Ballroom E, Austin Convention Center

• Secrets to Monetization

  by Martine Paris

  The revolution in video distribution has opened doors to those seeking fame and fortune. Hollywood talent are going direct to fans, and the rising stars of digital have production values and audience numbers that rival big media. With the advent of new business models and a hybrid monetization approach that includes virtual currency video micropayments, gaming mechanics, interactive merchandising, brand integration and syndication to television, cable and the ancillaries, the economics of web celebrity is moving well beyond advertising CPM to a more sustainable way to fund production. Join us for this fascinating look at how video stars are leveraging their brands and making money in what promises to be a golden era of opportunity.

  LEVEL: Advanced

  • Micropayments
  • Monetization
  • Web Video

  At 11:30am to 11:45am, Tuesday 15th March

  In Ballroom E, Austin Convention Center