Diving Deep: Best Practices For Interviewing Users

A session at SXSW Interactive 2011

Sunday 13th March, 2011

5:00pm to 6:00pm (CST)

While we know, from a very young age, how to ask questions, the skill of getting the right information from users is surprisingly complex and nuanced. This session will focus on getting past the obvious shallow information into the deeper, more subtle, yet crucial, insights. If you are going to the effort to meet with users in order to improve your designs, it's essential that you know how to get the best information and not leave insights behind.

Being great in "field work" involves understanding and accepting your interviewee's world view, and being open to what they need to tell you (in addition to what you already know you want to learn). We'll focus on the importance of rapport-building and listening and look at techniques for both. We will review different types of questions, and why you need to have a range of question types.

This session will explore other contextual research methods that can be built on top of interviewing in a seamless way. We'll also suggest practice exercises for improving your own interviewing skills and how to engage others in your organization successfully in the interviewing experience.

About the speaker

This person is speaking at this event.
Steve Portigal

Steve Portigal helps companies think and act strategically when innovating with user insights.

46 attendees

  • Aarron Walter
  • Francesco D'Orazio
  • Amy G
  • Arelia Jones
  • briancarterKC
  • Bucky Flowers
  • Chad Roberts
  • Christina Cacioppo
  • Claudia Obata
  • Cliff Tyllick
  • Erick Clark
  • Joe Gray
  • Dustin Dolginow
  • erwin blom
  • Peter van Aller
  • Dave Christensen
  • gregone
  • Jaime Wilson
  • Bob Jansen
  • Jason Rutherford
  • Jesse Burkunk
  • Jed Sundwall
  • J. Taylor
  • Wade Austin
  • Kevin M. Hoffman
  • Katie Davison
  • Loulia Miller
  • Luciana Misura
  • luciemclean
  • lydiamann
  • Misha Tepper
  • Michael Leis
  • Nicole Hennig
  • Nick Parish
  • Reinier Ladan
  • R
  • Lisa Herrod
  • Shane Guymon
  • Shiso Social
  • Simon Doggett
  • Steve Portigal
  • Suissa Messer
  • Matt Wright
  • TyKisha
  • vikramtank
  • Whitney Hess

43 trackers

  • Ben Guthrie
  • Ben Kutil
  • Bev Godwin
  • Jessica Clark
  • Cathie Toshach
  • Charlie Park
  • chloe gottlieb
  • Christine Yang
  • Chuy Hernández
  • Cliff Whitecoat
  • Sandeep Parikh
  • Chris Sweet
  • Dawn Marie B
  • Edmund Cape
  • Elias Parker
  • Davide 'Folletto' Casali
  • Josh Clark
  • Gordon Kennedy
  • Jason Wehmhoener
  • Joe Carey
  • Joe Cox
  • John Tokash
  • kathybabb
  • liangcw
  • Chrys Wu
  • David Beaudouin
  • Steve Myers
  • Niran Babalola
  • Patricia Marinho
  • Pelle Sten
  • Pessimist
  • Jason Lewis
  • @r4vi
  • Tara
  • Sean Bell
  • Shelley Cook
  • Stacey Billups
  • Stephanie Fletcher
  • Marc Sexton
  • Lane Goldstone
  • Tom Rankin
  • Ruthie BenDor
  • Alex Schaffert

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Time 5:00pm6:00pm CST

Date Sun 13th March 2011


Salon AB, Hilton Austin Downtown

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Books by speaker

  • Interviewing Users: How to Uncover Compelling Insights

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