SXSW Interactive 2011 schedule

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Friday 11th March 2011

  • Kristina Halvorson

    by Kristina Halvorson

    Kristina Halvorson is the CEO and Founder of Brain Traffic. She will be stopping by the SX Bookstore to greet registrants and sign copies of her book, Content Strategy for the Web.

    At 1:00pm to 1:15pm, Friday 11th March

    In Ballroom D Foyer, Austin Convention Center

  • 3, 2, 1, Twitter: The NASA Tweetup Shuttle Discovery Launch

    by Phylise Banner, Pamela Greyer, Andrew Cochrane, Stephanie Schierholz and Sophia Dengo

    150 Twitter users were selected, from over 2,500 entries, to attend NASA's STS-133 Discovery shuttle launch, with special access at the press site, and two days of programmed events -- meeting crew, talking to astronauts, exploring NASA -- and to top it all off, to view the launch from the countdown clock.

    We formed an instant community (within hours of being selected) via Twitter, created a Google group, FB group, email lists, and 15 of us who had never met before rented a house, and started sharing space knowledge, social media knowledge, etc. 4 other shared houses came together. Our house, the Big House, was the hub of all activities. Never having met meant nothing to us. Our first night there we gathered (over 70 of the 150) and formed our space tweeps family.

    Astronomers, scientists, NASA workers, digital storytellers, educators (k-12 and higher ed), videographers, all passionate about space.

    The shuttle never launched. The communities which were formed out of this experience are still going strong. The entire week was broadcast on JustinTV by one of our colleagues -- sharing the entire NASA learning experience with thousands of folks. We're invited back to watch the launch when she's scheduled to go in February.

    This was an amazing use of Social Media, and a perfect example of the power of these tools, and how they can be used to market, share, teach, grow, explore, inspire.

    At 2:00pm to 3:00pm, Friday 11th March

    In Salon J, Hilton Austin Downtown

    Coverage video

  • Being Young and Rocking It

    by Brian Wong

    Being a young entrepreneur in this period of time in business and commerce is an exciting thing. It is your biggest asset. You should rock it.

    But how do you rock it? How do you overcome traditional preconceived notions of being "younger", more "inexperienced", and "naive"? Simple. You turn them into your strengths. Everyone always talks about how being curious, how retaining youthful characteristics is a great way to succeed without bounds. Why can't those who truly embody those characteristics be the ones that indeed reap those rewards?

    Most younger entrepreneurs are at the edge of a cliff. They are looking for reasons to jump, or not to jump. There are lots of people willing to tell them all the reasons of why they shouldn't. Very few are there to tell them all the reasons why they should, and to help them throughout to show them how to grow wings in the process. I'm there to nudge them.

    Being a 19-year-old entrepreneur with a funded start up - experience at a well-known company in the social news landscape, and literally being thrown into a pit of extremely successful entrepreneurs as a non-American (a Canadian), helped prime me to learn all of the lessons that I will be sharing with everyone.

    Anyone fascinated by the elusive "young" entrepreneur - and especially the type that genuinely takes tangible action towards successful milestones in their career - and wondering about how to learn from them and to help nurture their growth - should come.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Brazos 2/3, Marriott Courtyard Austin Downtown/Convention Center

  • Big Brother on a Big Screen

    by Chris Conley, Cindy Cohn and Tim Edgar

    Can the NSA really do that? Um, yes. Join ACLU and EFF at the movies to take a close look at how government surveillance has caught up with the fables dreamed up for Hollywood flicks. From location tracking to sensor networks, we'll discuss what’s technologically possible, what’s legal, and the impact on business and society. Jaunty tin foil hats and popcorn will be provided!

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Salon F/G, Hilton Austin Downtown

  • Cargo Containers: The Next Big Social Network?

    by Tom Stitt

    The clothes you wear. The electronic gizmos you use. Much of the food you eat. These physical payloads were delivered by a complex, standards based, slow-moving packet switched network that uses cargo containers as packets and container ships as the network pipe. The containers, ships and ports are going digital and getting smarter. How containerization rules commerce. How new container technology is changing 40 years of no change. Hear why containers will become an integral part of emerging human social networks.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Salon H, Hilton Austin Downtown

  • Conference Startups: Grassroots Innovation Rocking the Event World

    by Patrick Vlaskovits and Chris Schultz

    Like the web, startups are transforming the world of conferences, and the action is in local and niche events.  We'll explore how you can produce a world-class event that attracts a national audience by tapping into engaged niche audiences and regional passions. New technology in ticketing, marketing, and communicating makes it possible to produce an world-class event on a minor-league budget.  By tapping into the lessons learned from producing open source 'camps', conference startups are more engaging, more authentic, and more community focused.

    With a focus on audience engagement, inspiring passions and building bonds between attendees, these startup conferences are creating a holistic conference approach onstage and offstage before and after the event.

    These panelists are launching the next generation SXSW's right now and you can too.  BoCo, Big Omaha, Mom 2.0 Summit, TribeCon and the TEDx conferences are some of the new conferences on the new must-attend circuit.  Learn how SXSW is actually incubating and inspiring this new generation of events and how you can produce the next startup conference hit.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Trinity, Hilton Garden Inn Austin Downtown

  • Death of the Textbook, Emergence of Games

    by Alan Gershenfeld, Sara DeWitt and James M. Bower

    Textbooks published on trees are on the way out in Texas, California and the rest of the country and world.

    The Textbook industry is hoping they will be replaced with on-line versions spruced up with animated graphics. However, it is likely that on-line textbooks will be no more successful than magazine advertising that morphed into banner ads. Linear content with multiple choice answers at the end of each chapter, won't work. And as with banner ads, on the Internet you can measure that they don't work.

    What does work? Socially networked GAMES. The question for this panel is whether games will replace traditional educational media, and what those games look like.

    What will the teachers manual look like? How will learning be assessed? What happens to the classroom, or the school itself, when on-line learning is available 24/7? What does the PTA look like if parents can play along with their kids?

    What happens to the distinction between vocational and instructional if playing games is equivalent to performing a virtual job or service? And what happens to the college admission process, if instead of taking a standardized aptitude test, students have been playing a complex game for years. In fact, what happens to colleges and universities where lecture halls still reign supreme?

    There is a revolution underway, driven by kids and the games they play. Will the educational system adapt or die? We will see (and discuss).

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Fireside Chat: Tim O'Reilly Interviewed by Jason Calacanis

    by Jason Calacanis and Tim O'Reilly

    In this intimate fireside chat, Calacanis interviews his personal publishing and pundit hero, Tim O'Reilly, about Tim O'Reilly. Typically Tim's the moderator or discussing a theory, but Tim's never discussed how he built O'Reilly, the Web 2.0 conference and himself, into the most respected technology publisher on the planet. Calacanis hopes to tease out the secrets of Tim's success, and how year-after-year, and decade-after-decade, he remains relevant and engaged. This panel is a first and a must for publishers, technologies, brand builders and thinkers.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Ballroom D, Austin Convention Center

    Coverage video

  • Gamechanging: Turn Your App Into A Cooperative Game

    by Buster Benson and Thor Muller

    Game mechanics aren't just for games anymore. Designers of all social apps increasingly depend on gameplay to motivate users, and direct them towards goals. Organizations, too, use games to engage employees and customers to encourage full participation. Many familiar game mechanics are deeply rooted in competition, pitting people against each other using familiar elements like leaderboards and zero-sum rewards. But there's an alternative: cooperative games provide a wholly different palette to product designers that want to put their users on the same side of a goal.

    Cooperative games are one way to build a smarter social web, one which organizes people to work together to accomplish really big things.

    In this highly interactive session we'll actually play a cooperative game to demonstrate how they work. We'll trace these dynamics as they appear in board games (Pandemic, Lord of the Rings), knowledge games used in organizations for brainstorming and planning ("Gamestorming"), and social Web apps (KickStarter, Get Satisfaction).

    The session will explore the specific mechanics that make this such an effective method for inspiring group performance.
    - Victory conditions
    - External conflicts
    - Roles & special powers
    - Required sharing
    - Coordination & planning
    - And occasionally...Traitors!

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Room 12AB, Austin Convention Center

  • Help Save SXSW from Marketer Douchebaggery

    by Nihal Mehta, Ryan Daume, Emily Hickey, Ben Essen and Zeb Dropkin

    Is SXSWi in danger of being ruined by the influx of marketers to the conference?

    Coming off of SXSWi 2010, Jolie O'Dell struck a cord with her post WHY SXSW SUCKS
    "Too many people, not enough tech... dodging and evading these shallow douchebags... only to find swarms of douchebags showing up an hour or so after the location is made known..."

    We're bringing some smart, caring minds together to move the chatter in the halls into the light of a focused panel. The elephant in the room is being put on center stage. Can SXSWi adapt, or will it be overrun? Has the conference jumped the shark? Voices for both the techie/creator side and the marketer side will make up the panel.

    We're aiming to land on solutions - this is not a bitch session. How can we address the challenges of a changing audience and optimize for the conference for valuable interactions? Are some social ground rules called for?What will the audience for SXSWi 2015 look like? Can we envision how that it could kick ass?

    This challenge is not unique to SXSWi. We see communities struggling similarly to adapt and build value. We can learn from their mistakes and solutions.

    This conference is as resilient as it's participants. If you show up, it will to.

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Ballroom F, Austin Convention Center

    Coverage video

  • How Not to Design Like a Developer

    by Chrissie Brodigan

    Open source projects, in particular, have long skimped on presentation and packaging (basically, they are the equivalent of "she has a great personality!" in the world of blind dating).

    This talk is on how designer (graphic, UI & UX, all deft ninjas of the visual and editorial) organize and contribute their visual hacks to open source projects, working in tandem with engineers. Specifically, we'll look at how designers can get involved with Mozilla's Creative Collective, as well as how developers can leverage some of lessons learned by Mozilla's workflow and community-organizing techniques to foster their own design communities and inspire individuals to contribute to other open source projects of all sizes.

    People who have contributed to or are working on an open source project, do so in an effort to create and distribute free software (free as in “free speech” v. free as in “drinks on me tonight!”*). This is a great opportunity to get involved with a team and movement (or start your own) that making a better and more awesome internet. As a bonus, contributing to open source is also a great way to enhance your portfolio, discover the brightest people, and create career-inspiring opportunities for yourself and your peers.

    At 2:00pm to 3:00pm, Friday 11th March

    In Ballroom B, Austin Convention Center

  • How To Not Be A Douchebag at SXSW

    by Laughing Squid, Ed Hunsinger and Amber Osborne

    Back by popular demand! Whether you're a first-time SXSW Interactive attendee or a veteran, this humorous and informative conversation will help you make the most of SXSW. You'll learn what actions and behaviors to avoid so you don't get tagged as "doing it wrong". We'll also share advice on how to meet new people, navigate the parties, and have fun the without being "that guy/girl".

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Room 10AB, Austin Convention Center

  • How to Rawk Out at SXSW Interactive

    by Gianfranco Chicco, Mark Couvillion, Christine Auten, J Smith and Neil Petty

    A light-hearted and informative introduction to optimizing your SXSW
    experience (juggling parties, panels, getting around and staying
    chargedup) from seasoned conference veterans.

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Room 18ABCD, Austin Convention Center

    Coverage link

  • Improv Classes: Not Just for Comedians and Actors

    by Brad Temple

    Austin is a growing hotbed of improvisational theater. Many of the city's improvisational comedians work in the tech industry by day. This panel would explore the benefits of enrolling in improv comedy classes and how those benefits translate to additional success in your day job. Learn about basic improv philosophy and how it can enhance teamwork, spontaneity and adaptation to the ever-changing demands of our workplace.

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Room 5ABC, Austin Convention Center

  • Lessons Learned from the Arab Spring Revolutions

    by Azmat Khan, Habib Haddad, Vadim Lavrusik, Susannah Vila, Katherine Maher and Russell Dubner

    The current events in the Middle East and North Africa have shone a spotlight on how activists and ordinary citizens are using social media and connection technologies both to organize for social change and as to broadcast information from the streets in near real time. Our panelists will address questions such as, "What have been the most innovative and interesting uses of 21st century technologies in the recent campaigns?", "What are the ways activists are effectively leveraging 21st century technologies for their benefit?", "How could they use these tools more effectively and what lessons can protesters in other regions of the world learn?" and "How do we think these tools can be leveraged in these societies to improve democracy and open government?"

    At 2:00pm to 3:00pm, Friday 11th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  • Lighten Your Load: Successfully Leverage Volunteers and Interns

    by Betsy Flanagan and Jennifer Selke

    People are willing to trade time for work experience in every occupational field. Volunteers and Interns can be a fantastic source of creative energy and labor. Organizing and managing volunteers and interns can be a full time job. Can you take advantage of additional help? Learn how to recruit and manage workers while also providing a learning experience while getting real work accomplished.

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Rio Grande A, Marriott Courtyard Austin Downtown/Convention Center

  • Making Tomorrow Better Than Today is Hard Work

    by Saul Griffith

    People want the future for their children to be better than the past. We hear about "solutions" for climate change every day, but it often sounds like the future will be dismal. What really are solutions, how do we think about solving the whole problem, what are the actual numbers, how do we keep track of progress, and how do we make the future better than it is today?

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Room 6AB, Austin Convention Center

  • Marketing Budgets Have Gone Social – Is It Working?

    by Kathy Baughman, Julie Hamp, Kris Narayanan and David Witt

    Wisdom has it that the smart money is going social. To add impact to their communications programs, brands are moving dollars into socially-focused campaigns. But is it working? Have we reached a saturation point? Panelists will assess the impact inside and outside their organizations by this shift in priorities – and budget.

    This panel is presented by the Council of Public Relations Firms.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Hill Country AB, Hyatt Regency Austin

  • MicroMarketing: Get Big Results by Thinking and Acting Small

    by Greg Verdino

    In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.

    At 2:00pm to 3:00pm, Friday 11th March

    In Ballroom G, Austin Convention Center

  • My Kindergartner Markets Better Than You

    by Kriselle Laran and Dave Peck

    Marketing is a fine line between sales and PR. This panel aims to focus on the rudimentary principles of marketing often overlooked by both new and established businesses. Special attention will be paid to "playground tactics" and ways that kids can influence others with far more success than adults.

    Kids have a natural instinct for marketing - they learn early in life to bring enough for everyone, to become an expert at everything, and to share just enough to make the friends but not so much where they turn others away.

    By approaching marketing like a five year old, brands can develop and maintain a strong identity and establish a role as an influencer in the industry. Applying concepts like bringing enough for everyone (appealing to a wide range of audiences), or staying out of detention (being marked as spam), brands too can become an expert at everything (establish itself as an industry leader).

    A typical five-year-old can identify common commercial jingles and name the season's popular toys. Five minutes in a playgroup can result in families having to take a trip to the toy store because of the influence of other kids on their own children.

    Kindergartners have a lot of influence. Its time to start following their lead and start learning the right way to approach marketing.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Ballroom E, Austin Convention Center

  • No Child Left Inside: Mobile Tech Meets Education

    by Jared Lamenzo, Juliette Lamontagne, Drew Davidson, Craig Watkins, Richard Scullin and Rebecca Bray

    This panel looks at mobile learning technologies and programs that get students outside, envisioning a classroom framed by the sky, earth, and everything in between. The No Child Left Inside Act (NCLIA) now in Congress seeks to enhance the environmental literacy of K-12 students “to foster understanding, analysis, and solutions to the major environmental challenges” facing the nation. There is a tremendous opportunity to engage young people in science that connects their local environment to global problems, and technology is crucial to effectuate its promise.

    Five hundred million eyes looked on as Neil Armstrong stepped onto the Moon; under NCLIA, with eyes trained on the environment around them, learners could now help address a problem as complex as climate change. By implementing a citizen science-based model that leverages mobile technology, NCLIA could help form a scientifically literate citizenry while researchers explore questions previously unanswerable.

    Richard Louv’s "No Child Left in the Woods" explores how going outside improves the well-being of young people, and fosters what E. O. Wilson has termed “biophilia.” Programs that combine appropriate technologies with outdoor experience can give learners a new point of entry to scientific understanding beyond textbooks, and introduce new modes of assessment beyond standardized tests.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Rio, Hilton Garden Inn Austin Downtown

  • Programming and Minimalism: Lessons from Orwell & The Clash

    by Jon Dahl

    Programming is writing. A programmer's job is to express abstract ideas in a specific language - just like the poet, the essayist, and the composer. But while writers and composers spend years improving their style, many programmers think style stops with "two-space indentation". This needs to change.

    This presentation will discuss style in music, writing, and software. We'll look at such diverse sources as George Orwell, Mozart, and punk music, and will find that much of art revolves around complexity and minimalism - just like software. Finally, we'll look at specific patterns and tools for writing software that is not just effective and efficient, but stylistically beautiful.

    LEVEL: Advanced

    At 2:00pm to 3:00pm, Friday 11th March

    In Ballroom A, Austin Convention Center

    Coverage photo

  • Rebooting Iceland: Crowdsourcing Innovation in Uncertain Times

    by Derek Lackaff, Gunnar Holmsteinn, Dilja Amundadottir, Heida Helgadottir and Guojon Mar Guojonsson

    In the US, social media innovators are changing the way people work and play. In Iceland, these innovators may offer the best hope of rescuing an entire nation.

    Iceland emerged in the 1990s as a financial powerhouse after a thousand years on the sidelines of global history. Icelanders became one of the world’s wealthiest and happiest nations. In 2008, three of its banks collapsed, sending the national economy into a tailspin and shattering the people’s trust in government and industry. The government was quickly replaced by one promising transparency and reforms, while a protest party headed by a comedian took control of the Reykjavik city council.

    This new cast of politicians is not alone in their efforts to move Iceland out from under the economic cloud. Members of the country's tech and entrepreneurial sector, which saw explosive growth in the lead-up to the collapse, have emerged as leaders in grassroots efforts to set Iceland on a sustainable path. Last year a loosely-organized group calling themselves the Anthill convened a “national assembly” of 1,500 citizens. The day-long event, based on Agile methods and crowdsourcing theory, resulted in a coherent set of values, vision and ideas.

    Now the government is planning a similar meeting in preparation for rewriting the constitution. Inspired by open-source processes and leaning heavily on social media technologies, these citizens are rapidly prototyping new forms of democracy utilizing the web and open innovation.

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Room 9ABC, Austin Convention Center

    Coverage video

  • Slaying the Four Horsemen of the Social-Media Apocalypse

    by Jaime Punishill and Greg Matthews

    Convinced social business should be a bigger part of your company’s plans but frustrated that you can’t get the horse out of the barn? No idea how to keep your organization in compliance with local & federal statutes governing advertising, consumer advice, & customer comms? In a highly regulated industry & exhausted trying to convince management there are business & technical solutions that can enable social business for your enterprise? Feeling like you’ve been rode hard and put out wet everytime you deal with your lawyers, compliance officers, risk managers, technologists, or information security teams?

    In this session you'll hear from those who've ridden in the saddle of some of the most highly regulated companies out there and successfully BROKEN the wild horses of the SEC, FTC, FINRA, FDA, and other internal & external regulatory orgs. We’ll share best practices on organizational design, governance structures, business processes, HR policies, technology providers, and other dimensions of social media controls you’ll need to keep the law men at bay. Learn how to convert social business’s most common inhibitors into your biggest advocates.
    And discover how doctors, lawyers, financial advisors, pharmaceutical & consumer product companies, & others are harnessing social media despite regulatory concerns. Come for the carrots, stay for the comedy, & at the end of it all-ride on!

    LEVEL: Advanced

    At 2:00pm to 3:00pm, Friday 11th March

    In Hill Country CD, Hyatt Regency Austin

    Coverage liveblog

  • SXSW Newcomer / Veteran Meet Up

    by Tammy Lynn Gilmore

    Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.

    At 2:00pm to 3:00pm, Friday 11th March

    In Room 615AB, Hilton Austin Downtown

  • Technology in Education Meet Up

    by Steve Amos

    As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in how new media technology is reshaping education. Cash bar onsite.

    At 2:00pm to 3:00pm, Friday 11th March

    In Room 616AB, Hilton Austin Downtown

  • The Life of the Startup Parent

    by Joshua Porter and Charlie Park

    You’re starting a startup, running a blog professionally, investing in other startups, or otherwise doing "the geek thing," and yet ... you know that your identity is rooted even more in the little one at home who’s toddling around in a playpen, learning teamwork on a soccer field, working on a science fair experiment, or otherwise doing "the kid thing."

    How do you balance your role as a parent with your role as a co-founder? How do you reconcile these two worlds, each of which would happily consume you completely? How much do you rely on your (life) partner? Your (business) partners? How do you reconcile the tension between these two worlds?

    A panel of rockstar parents/startup cofounders will share their secrets of success, their awkward failures, and their startup / parenting war stories.

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Rio Grande B, Marriott Courtyard Austin Downtown/Convention Center

  • Unleashing Employees: Empower Innovation From The Ground Up

    by Josh Bernoff and Ted Schadler

    Groundswell technology comes to consumers first. At home, we get social, mobile, video and cloud services pitched to us 24x7. Empowering technologies will always come to consumers first because it's a wide-open market. A single developer can build an application that changes the world from a broadband-connected bedroom.

    All this technology puts tremendous power directly into the hands of customers and they often have more information than your sales or services team does. You'd better make sure you give customers better information than they can get elsewhere.

    The only way to do that is to empower employees to directly engage the needs and expectations of customers. Fortunately, they are not standing still. Your innovative employees are already building new solutions using these same technologies to solve customer problems. In fact, 37% of US information workers use do-it-yourself technology to get work done. It's covert innovation – your employees solving your business problems at the ground level.

    The challenge is to support this innovation while keeping the company safe. That takes a whole new way of thinking and acting. It takes an empowered IT organization working under a new set of principles.

    Empowerment is chapter 3 in the Internet story. Chapter 1 was the Web. Chapter 2 was Social Computing. It has that feel of inevitability. Companies like Best Buy that empower employees to solve customer problems will win. Companies that don't will lose.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Salon K, Hilton Austin Downtown

  • Web 3.0 and Human Computation: Ancient Mayan Legacy

    by Javier Gramajo-Lopez

    [Session will be presented in ENGLISH. Sesión será presentada en INGLÉS – Web 3.0 y Computación Humana: Legado Maya. SXSW Latin America programming hashtag: #sxswLatAm]

    The small country of Guatemala is contributing positively to the advent of web 3.0? This panel will share some of the research and projects from Guatemalan Artificial Intelligence Scientists and how a small group of a few hundred young engineers have churned out dozens of prototypes and concepts for semantic web ontologies that solve real world problems and dilemmas. The prototypes combine Semantic searches and Semantic Databases which are the base of Web 3.0. One can argue that “it was not in vain” that the Ancient Mayan people of Guatemala are known to have been the pioneers in the use of “zero” amongst all the great World civilizations.

    General theme of Web 3.0 to be covered by the panelists: The rapid growth and development of the Web has made it be unequally divided, ranging from Web 1.0 to Web 3.0, and even Web 4.0. Still today the main challenge is the “searching and presenting” of information. The explicit representation of the semantics underlying web resources will enable a knowledge-based web that provides a qualitatively new level of service. Automated services will one day assist humans in achieving their goals by "understanding" more of the content on the web and thus provide more accurate filtering, categorization, and search of information sources. Ontologies will play a key role.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Big Bend, Hyatt Regency Austin

  • Writing Workshop with @BettyDraper: Saying It Short

    by Helen Klein Ross

    In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Creekside, Sheraton Austin Hotel at the Capitol

    Coverage slide deck

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