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A light-hearted and informative introduction to optimizing your SXSW
experience (juggling parties, panels, getting around and staying
chargedup) from seasoned conference veterans.
Augmented Reality (AR) is on the verge of becoming a household name. Even though the concept and technology that make AR possible have been around for quite sometime, the tech-savvy community has been abuzz lately as mobile platforms such as iOS and Android have played a large role in bringing AR to the masses. But what is AR? In a nutshell, AR is a reality or environment that is augmented by layers of computer-generated information. Recent AR technologies have allowed for mobile devices to add layers of reality atop the world we see through our cell phone cameras.
Several applications such as Layar, AroundMe and others allow users to find and interact with information and other users by simply panning their cell phones around them.
What are some current examples of AR technologies, applications and potential uses around today? How does this technology affect education? What types of knowledge, community-building activities, contextual and informal learning experiences can be created with AR? How can we use AR to augment learning outcomes and creation of communities of practice? These are just some of the questions we will discuss on this panel.
Some people carry the internet in their pocket and can't imagine a life without network. Some people have no internet at all and can't imagine a life with email. There is a complex combination of emotional, political and logistical reasons why 35% of Americans have no broadband at home and why 22% do not use the internet at all. We can't start solving the problem until we understand it.
We'll untangle and explore those reasons from a variety of urban and rural perspectives, with an eye towards finding solutions and demythologizing the process. We'll give examples and we'll name names.
by Evan Jones
Once upon a time slow connections begat the Progress Bar - bloated sites would taunt us with '15% loaded' screens. High-speed promised to kill the beast and free us from their tyranny but yet it lives! Progress bars are being used MORE lately to direct user actions. Look to Farmville and LinkedIn which push their users to collect 100% of their personal information. Incomplete progress bars are an itch that needs to be scratched. They carry the implicit language that declares 'You are here' but more importantly 'The end is in sight'. Game design motivates us through incremental, measurable progress towards a tangible goal but is this the way real life works? Is the progress bar's ubiquity in technology starting to affect the way we measure progress in meatspace? This panel will reach far across time and space to look at the story of progress bars, why they hypnotize us and what we need to do - slay the beast once and for all, or throw ourselves into its partially-complete embrace...
Know how to use an iterative, incremental framework to create improvements in software? You can use those mad skillz to make your life more awesome too! Come learn and share how agile techniques can be used to achieve personal goals and lower your stress – and even to get the most out of SXSW. Walk away with immediate, practical, positive actions you can take. Ideas to discuss:
• What day-to-day or minute-to-minute techniques will allow me to satisfy shorter-term goals while building up to bigger progress?
• How can I exploit my little monkey brain to get it to actually do stuff that will make my life better?
• How can I stay aligned to the big picture while working on today's challenges?
Tags: productivity, agile, lifehacks, happiness, self-development
I'm the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com). In less than a year, my website has grown to nearly 5 million unique visitors a month, I got a book deal, appeared on TV, and was named one of the best blogs of 2010 by Time Magazine. This presentation will cover a ton of examples of my work, explaining how and why they were virally successful. It includes tips, tools, and the process for generating and promoting viral content. There will also be poop jokes.
At some point in your career, you wake up one morning, drink your coffee, put on deodorant, kiss your kids good-bye, drive to the office, and suddenly realize -- you don't have one ounce of experience at your job.
You did yesterday. What happened?
You were promoted. You became a manager. And you suck at it.
Yesterday, you were an absolute rock star at your job as an engineer. Or designer. Or salesperson. So fantastic they put you in charge.
And now, you've got six eager faces standing around your desk, looking to you for guidance.
So, you do what you've always done. You wing it. Act like a leader. Demand results. Drive the ship. Everything you've seen your former bosses do for years on end.
And a year down the road, during your Monday morning staff meeting, you announce a new initiative and see someone at the table sneer in disgust. You look around at all faces and realize: These people hate my guts. They can't stand me.
What did you do wrong?
Well the truth is, I only know why my employees hate me. But I've got some good guesses why they hate you. Seven of 'em.
In this presentation I will share with you how I have screwed up time and again on my path to creating a creative agency that has been named #1,399 on the Inc. 5000 list of the fastest growing companies in the US and rated the #1 interactive agency in the country by BtoB Magazine.
And with a little luck, you can learn from my mistakes so you don't have to make them yourself.
2011 will mark the 10th anniversary of the events of September 11, 2001.
Since that day, the world has changed in significant ways socially, politically and technologically. Consider recent natural and man-made disasters - earthquakes in Haiti and Chile, the BP oil spill in the Gulf of Mexico, Iceland's volcanic ash cloud - as well as politically divisive events in Iran, Tunisia, Egypt.
Facts, opinions and speculation for each new event spread faster than the last, through online social networks. More and more people are getting news of current events from sources like Twitter, and network and cable news outlets are sourcing material from tweets and Facebook updates.
This panel will explore the emerging and historic role of social networks in disseminating news and information during disasters and other significant events. It will also attempt to assess how differently historical events such as 9/11 would have been reported if Twitter and Facebook had been introduced to the world ten years earlier.
With smartphones and handheld video cameras in the hands of thousands of people on the scene, would conspiracy theories and unanswered questions still swirl around Ground Zero? Would the events have changed at all, or their aftermath be different? In the context of these and other questions, we will speculate on how future disasters will be reported.
by Paul Boag
Many believe the secret to a successful ecommerce site is to copy Amazon. However, that rarely works.
Your website is not Amazon. Instead it has a unique offering that caters to a specific audience. Once you realise that you can achieve unbelievable things.
In his talk Paul explains how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old!
This single example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.
by Thomas Myer
If you're a freelancer, you know that your existence comes down to chasing after lots of client engagements, projects, gigs, whatever you want to call them. If you stop working for any reason (illness, travel, you just want or need a break) then the income stops.
Adding products to the mix can be a really great way to add small (but potentially large!) streams of income that you can count on month after month. I'll talk about using your talents and strengths to create products (ebooks, themes/templates, photography/artwork, plugins/apps, membership sites) that will appeal to an audience and generate sales.
Remember, even if you only create a $100/week product, it only takes 5 or 6 of those to really start making a big difference in the way you work and live. This isn't about creating a "four hour workweek" or some other hyped BS, this is about creating repeatable, realistic income streams.
Experience design company Adaptive Path launched at South by Southwest 2001 (on the rooftop of the old Waterloo Brewing Company!). Together, we’ve grown up, but we haven’t grown old. From the two guys who helped create a revolution (and some 4-letter neologisms along the way) -- learn how to continually revolutionize your own thinking and approach to your work.
For 10 years now, Adaptive Path has maintained its position at the forefront of user experience. In that time, UX has emerged from the backroom to the boardroom, going from something that’s “nice to have” to an essential element of successful products and services. In this talk, founders Peter Merholz and Jesse James Garrett will chart where we’ve been, where we’re going, and how we’ll get there.
This talk will draw from Adaptive Path's experiences working at the vanguard of social media (such as helping Blogger after it was acquired by Google), pushing the boundaries of interaction design (coining the term "Ajax"), developing new user experience methods (such as sketchboarding), defining a new field of experience strategy (we need to work on the why and what, not just the how), and helping companies of all sizes truly embrace the power of user experience to deliver superior products and services to their customers.
If you’re familiar with Peter and Jesse, you know this session will be light on B.S., heavy on substance, and we’ll probably disagree with each other at multiple points.
11th–15th March 2011