Sessions at SXSW Interactive 2011 with link on Monday 14th March

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  • Tweets from September 11

    by Schuyler Erle, Katrin Verclas, George Haddow, Charles Mangin and Mark Belinsky

    2011 will mark the 10th anniversary of the events of September 11, 2001.

    Since that day, the world has changed in significant ways socially, politically and technologically. Consider recent natural and man-made disasters - earthquakes in Haiti and Chile, the BP oil spill in the Gulf of Mexico, Iceland's volcanic ash cloud - as well as politically divisive events in Iran, Tunisia, Egypt.

    Facts, opinions and speculation for each new event spread faster than the last, through online social networks. More and more people are getting news of current events from sources like Twitter, and network and cable news outlets are sourcing material from tweets and Facebook updates.

    This panel will explore the emerging and historic role of social networks in disseminating news and information during disasters and other significant events. It will also attempt to assess how differently historical events such as 9/11 would have been reported if Twitter and Facebook had been introduced to the world ten years earlier.

    With smartphones and handheld video cameras in the hands of thousands of people on the scene, would conspiracy theories and unanswered questions still swirl around Ground Zero? Would the events have changed at all, or their aftermath be different? In the context of these and other questions, we will speculate on how future disasters will be reported.

    LEVEL: Intermediate

    At 9:30am to 10:30am, Monday 14th March

    In TX Ballroom 5-7, Hyatt Regency Austin

    Coverage link

  • Unbelievable eCommerce: Increase Sales By 10000%

    by Paul Boag

    Many believe the secret to a successful ecommerce site is to copy Amazon. However, that rarely works.

    Your website is not Amazon. Instead it has a unique offering that caters to a specific audience. Once you realise that you can achieve unbelievable things.

    In his talk Paul explains how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old!

    This single example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.

    LEVEL: Intermediate

    At 9:30am to 10:30am, Monday 14th March

    In Salon C, Hilton Austin Downtown

    Coverage video link

  • Web Designer's Guide to iOS Apps

    by Kristofer Layon

    This book session is about how web designers can use HTML5, CSS3, and JavaScript to build native iPhone, iPod touch, and iPad applications. By leveraging their existing skills, web designers can do the same specialized and content-specific work for Apple’s mobile platforms as they do for the web. And by combining their design skills with the NimbleKit code framework (the only Objective-C library that is featured as an Apple Development Tool), designers can focus exclusively on interface and content design without needing to write Objective-C. Don’t just emulate the iOS look and feel with other options: use NimbleKit, HTML5, CSS3, and JavaScript to create fully native Objective-C apps for the iPhone, iPod touch, and iPad.

    At 10:00am to 11:00am, Monday 14th March

    In Ballroom G, Austin Convention Center