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Sessions at SXSW Interactive 2011 of type Solo with link

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Saturday 12th March 2011

  • How Progress Bars Change the Way We Live

    by Evan Jones

    Once upon a time slow connections begat the Progress Bar - bloated sites would taunt us with '15% loaded' screens. High-speed promised to kill the beast and free us from their tyranny but yet it lives! Progress bars are being used MORE lately to direct user actions. Look to Farmville and LinkedIn which push their users to collect 100% of their personal information. Incomplete progress bars are an itch that needs to be scratched. They carry the implicit language that declares 'You are here' but more importantly 'The end is in sight'. Game design motivates us through incremental, measurable progress towards a tangible goal but is this the way real life works? Is the progress bar's ubiquity in technology starting to affect the way we measure progress in meatspace? This panel will reach far across time and space to look at the story of progress bars, why they hypnotize us and what we need to do - slay the beast once and for all, or throw ourselves into its partially-complete embrace...

    LEVEL: Beginner

    At 9:30am to 10:30am, Saturday 12th March

    In Salon K, Hilton Austin Downtown

Sunday 13th March 2011

  • Viral Marketing with The Oatmeal

    by Matthew Inman

    I'm the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com). In less than a year, my website has grown to nearly 5 million unique visitors a month, I got a book deal, appeared on TV, and was named one of the best blogs of 2010 by Time Magazine. This presentation will cover a ton of examples of my work, explaining how and why they were virally successful. It includes tips, tools, and the process for generating and promoting viral content. There will also be poop jokes.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Sunday 13th March

    In TX Ballroom 1, Hyatt Regency Austin

Monday 14th March 2011

  • Unbelievable eCommerce: Increase Sales By 10000%

    by Paul Boag

    Many believe the secret to a successful ecommerce site is to copy Amazon. However, that rarely works.

    Your website is not Amazon. Instead it has a unique offering that caters to a specific audience. Once you realise that you can achieve unbelievable things.

    In his talk Paul explains how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old!

    This single example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.

    LEVEL: Intermediate

    At 9:30am to 10:30am, Monday 14th March

    In Salon C, Hilton Austin Downtown

    Coverage video link

  • Web Designer's Guide to iOS Apps

    by Kristofer Layon

    This book session is about how web designers can use HTML5, CSS3, and JavaScript to build native iPhone, iPod touch, and iPad applications. By leveraging their existing skills, web designers can do the same specialized and content-specific work for Apple’s mobile platforms as they do for the web. And by combining their design skills with the NimbleKit code framework (the only Objective-C library that is featured as an Apple Development Tool), designers can focus exclusively on interface and content design without needing to write Objective-C. Don’t just emulate the iOS look and feel with other options: use NimbleKit, HTML5, CSS3, and JavaScript to create fully native Objective-C apps for the iPhone, iPod touch, and iPad.

    At 10:00am to 11:00am, Monday 14th March

    In Ballroom G, Austin Convention Center

Tuesday 15th March 2011

  • Freelancers: You're Five Products Away From Freedom

    by Thomas Myer

    If you're a freelancer, you know that your existence comes down to chasing after lots of client engagements, projects, gigs, whatever you want to call them. If you stop working for any reason (illness, travel, you just want or need a break) then the income stops.

    Adding products to the mix can be a really great way to add small (but potentially large!) streams of income that you can count on month after month. I'll talk about using your talents and strengths to create products (ebooks, themes/templates, photography/artwork, plugins/apps, membership sites) that will appeal to an audience and generate sales.

    Remember, even if you only create a $100/week product, it only takes 5 or 6 of those to really start making a big difference in the way you work and live. This isn't about creating a "four hour workweek" or some other hyped BS, this is about creating repeatable, realistic income streams.

    LEVEL: Beginner

    At 11:00am to 12:00pm, Tuesday 15th March

    In Salon A, Hilton Austin Downtown