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Convinced social business should be a bigger part of your company’s plans but frustrated that you can’t get the horse out of the barn? No idea how to keep your organization in compliance with local & federal statutes governing advertising, consumer advice, & customer comms? In a highly regulated industry & exhausted trying to convince management there are business & technical solutions that can enable social business for your enterprise? Feeling like you’ve been rode hard and put out wet everytime you deal with your lawyers, compliance officers, risk managers, technologists, or information security teams?
In this session you'll hear from those who've ridden in the saddle of some of the most highly regulated companies out there and successfully BROKEN the wild horses of the SEC, FTC, FINRA, FDA, and other internal & external regulatory orgs. We’ll share best practices on organizational design, governance structures, business processes, HR policies, technology providers, and other dimensions of social media controls you’ll need to keep the law men at bay. Learn how to convert social business’s most common inhibitors into your biggest advocates.
And discover how doctors, lawyers, financial advisors, pharmaceutical & consumer product companies, & others are harnessing social media despite regulatory concerns. Come for the carrots, stay for the comedy, & at the end of it all-ride on!
by Aaron Forth
The mobile market is flooded with fun, useful and engaging applications. These apps are
becoming increasingly important to a company’s success but many companies are simply
recreating their product for mobile without giving adequate consideration to the differences in
mobile and Web based usage patterns. Additionally, specific benefits that the Apple, Android or
BlackBerry platforms offer are commonly not fully leveraged.
During this session, Aaron Forth, director of product design at Intuit’s Mint.com, will discuss
how companies can analyze customer usage patterns to develop the best possible mobile
application and mold the app to harness the advantages of each platform.
There's been a shift in the center of authority in healthcare. It's moved from established authorities, like doctors, to the people who are experiencing a given condition. The proof can be seen in the growth and popularity of websites like WebMD, Wego Health, and PatientsLikeMe.
And technology now provides new ways of sharing knowledge. As feature phones improve and as smartphones begin to saturate the market, users have unprecedented access to information and to each other. The exponential growth of the iPhone and Android app marketplaces show that users are looking for new ways of doing old things.
At the intersection of user-managed health and technology lies an opportunity. A mobile solution that enables users with a chronic condition, accustomed to managing it alone, to track their health socially and to access the learnings of the larger community.
Users can passively hold each other accountable in a way that is difficult for them to do alone. A mobile solution removes some of the hardest barriers to better record keeping. It also provides a forum for knowledge-transfer, letting users optimize their treatment at a quicker pace.
OMG - My Pancrease Just Texted will explore a concept for a mobile community geared towards supporting diabetics in better managing their health, together.
by Evan Jones
Once upon a time slow connections begat the Progress Bar - bloated sites would taunt us with '15% loaded' screens. High-speed promised to kill the beast and free us from their tyranny but yet it lives! Progress bars are being used MORE lately to direct user actions. Look to Farmville and LinkedIn which push their users to collect 100% of their personal information. Incomplete progress bars are an itch that needs to be scratched. They carry the implicit language that declares 'You are here' but more importantly 'The end is in sight'. Game design motivates us through incremental, measurable progress towards a tangible goal but is this the way real life works? Is the progress bar's ubiquity in technology starting to affect the way we measure progress in meatspace? This panel will reach far across time and space to look at the story of progress bars, why they hypnotize us and what we need to do - slay the beast once and for all, or throw ourselves into its partially-complete embrace...
by Josh Clark
The iPad and its entourage of Android tablets have introduced a new style of computing, confronting designers with unfamiliar aches and pains. Learn the symptoms (and fixes) for a range of new-to-the-world iPad interface ailments, including Greedy Pixel Syndrome, the dreaded Frankeninterface, and the "I Can't Believe It's Not Butter" bait and switch. Explore practical techniques and eye-opening gotchas of tablet interface design, all grounded in the ergonomics, context, psychology, and nascent culture of these new devices (both iOS and Android). The presentation inoculates you against common problems with close-up looks at successful iPad apps from early sketches to final design. Genial bedside manner is administered by Josh Clark, author of the O'Reilly books "Tapworthy: Designing Great iPhone Apps" and "Best iPhone Apps: A Guide for Discriminating Downloaders."
The social web is now a teenager –awkward, arrogant, snarky, fearless, experimental and open. She is shaking things up and having a major impact on our culture, social dynamics and etiquette. What are the new social dynamics and cultural impacts of all these tools and technologies?
This session will explore the emerging etiquette issues of our participatory hyper-connected world. What are the new rules? How are our relationships, culture and business assumptions changing? Do we understand the impact of this new relationship persistance?
- Do I have to ask before I post a photo of a friend online? Who has editorial approval?
- Am I required to respond to every inbound communication I receive or is “ignoring” an accepted response?
- Where is the line between encouraging participation and being just plain annoying?
- What are you doing mucking up my activity stream?
- What the heck is a “friend” anyway?
How do we design, build and manage these new spaces? What are the new rules of the online commons and the associated appropriate etiquette? This participatory session will ask attendees to contribute their own real world examples and will lay out a new framework for a new social contract. It’s our job to decide what we want our web teenager to be when she is all grown-up.
by Bruce Lawson
Web apps, mobile phone apps, websites that work anywhere, SVG, HTML5, Widgets, location-aware sites, Media Queries. Beyond the buzzword assault is a revolution in the way sites are made, what they can do, and how they are accessed.
We're going to talk about what the buzzwords actually mean and how they all fit together. We'll explore different methodologies for making websites that users can access on mobile phones and other devices, and how to optimize your existing website for mobile. Then we'll put all the buzzwords together into a coherent vision that works now, with real code snippets that you can use right away.
Finally, we get out our crystal balls out and look at what's coming around the corner in HTML5 and the W3C APIs that allow websites to access native capabilities on devices.
Wired declared Web 3.0 the age of apps and that the Web was dead and the future is native apps. Insight or naiveté? We’ll discuss the current merits of HTML5, and which companies and technologies will accelerate its adoption among mainstream consumers and create new opportunities for developers. We’ll also discuss the impact this can have on current native application strategies for Windows, Windows Phone 7, Mac, iPhone/iPad, and Android by looking at the impressive work that is being done today with the Web and apps to deliver compelling consumer experiences. But we’ll also address the shortcomings and the reality of HTML and what Web and app designers and developers can and should be doing today.
He brought us The Web Standards Project, A List Apart, Designing With Web Standards, A Book Apart, and so much more. Now legendary blogger, designer, and creative gadfly Jeffrey Zeldman brings us a SXSW panel. There will be discussion. There will be special guests. Quotable insights will fly faster than your fingers can peck them into Twitterific. Combustible wit will fill the room. And in the end, we'll all be a little wiser than we were.
The term HTML5 now refers to the much-hyped kitchen sink of the web. It covers *everything* including things not officially part of the HTML5 specification. Yet "HTML5" is now the catch phrase to describe the new wave of platform competition on the web, and browser vendors vie to outdo each other on benchmark tests touting compliance and performance.
Every major browser vendor -- Apple, Opera, IE, Chrome, and Firefox -- will have a significant browser release by SxSW 2011. Microsoft's recent IE9 press event suggests that they are "all in for HTML5." So if all of us browser vendors are "all in" for HTML5, what does this mean for web developers? And what's up with the dirty marketing buzz around tests and demo pages?
This panel will expose the areas where we browser vendors cooperate as well as compete, and will push on the painful spots where we seem to disagree. We'll bring every major browser vendor to the table, and talk about open video on the web (and video codecs), what this all means to Flash, APIs (including contentious ones, like databases), CSS (including once hot areas like fonts) graphics, SVG vs. Canvas, WebGL, Device APIs, and security.
This browser wars panel will be less like Inside Baseball, and more about the practical issues confronting web developers today. We'll poke at the raw spots that browser vendors need to discuss. As always, audience participation will account for a substantial chunk of time.
11th–15th March 2011