Sessions at SXSW Interactive 2011 about Social Media with liveblog

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Friday 11th March 2011

  • Slaying the Four Horsemen of the Social-Media Apocalypse

    by Jaime Punishill and Greg Matthews

    Convinced social business should be a bigger part of your company’s plans but frustrated that you can’t get the horse out of the barn? No idea how to keep your organization in compliance with local & federal statutes governing advertising, consumer advice, & customer comms? In a highly regulated industry & exhausted trying to convince management there are business & technical solutions that can enable social business for your enterprise? Feeling like you’ve been rode hard and put out wet everytime you deal with your lawyers, compliance officers, risk managers, technologists, or information security teams?

    In this session you'll hear from those who've ridden in the saddle of some of the most highly regulated companies out there and successfully BROKEN the wild horses of the SEC, FTC, FINRA, FDA, and other internal & external regulatory orgs. We’ll share best practices on organizational design, governance structures, business processes, HR policies, technology providers, and other dimensions of social media controls you’ll need to keep the law men at bay. Learn how to convert social business’s most common inhibitors into your biggest advocates.
    And discover how doctors, lawyers, financial advisors, pharmaceutical & consumer product companies, & others are harnessing social media despite regulatory concerns. Come for the carrots, stay for the comedy, & at the end of it all-ride on!

    LEVEL: Advanced

    At 2:00pm to 3:00pm, Friday 11th March

    In Hill Country CD, Hyatt Regency Austin

    Coverage liveblog

Saturday 12th March 2011

  • Dear Miss Manners: WTF with the Social Web?

    by Deborah Schultz

    The social web is now a teenager –awkward, arrogant, snarky, fearless, experimental and open. She is shaking things up and having a major impact on our culture, social dynamics and etiquette. What are the new social dynamics and cultural impacts of all these tools and technologies?

    This session will explore the emerging etiquette issues of our participatory hyper-connected world. What are the new rules? How are our relationships, culture and business assumptions changing? Do we understand the impact of this new relationship persistance?

    - Do I have to ask before I post a photo of a friend online? Who has editorial approval?

    - Am I required to respond to every inbound communication I receive or is “ignoring” an accepted response?

    - Where is the line between encouraging participation and being just plain annoying?

    - What are you doing mucking up my activity stream?

    - What the heck is a “friend” anyway?

    How do we design, build and manage these new spaces? What are the new rules of the online commons and the associated appropriate etiquette? This participatory session will ask attendees to contribute their own real world examples and will lay out a new framework for a new social contract. It’s our job to decide what we want our web teenager to be when she is all grown-up.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Saturday 12th March

    In Salon K, Hilton Austin Downtown