Sessions at SXSW Interactive 2011 with sketch notes

View as grid

Your current filters are…

Saturday 12th March 2011

  • iPad Design Headaches (Take 2 Tablets, Call Me in the Morning)

    by Josh Clark

    The iPad and its entourage of Android tablets have introduced a new style of computing, confronting designers with unfamiliar aches and pains. Learn the symptoms (and fixes) for a range of new-to-the-world iPad interface ailments, including Greedy Pixel Syndrome, the dreaded Frankeninterface, and the "I Can't Believe It's Not Butter" bait and switch. Explore practical techniques and eye-opening gotchas of tablet interface design, all grounded in the ergonomics, context, psychology, and nascent culture of these new devices (both iOS and Android). The presentation inoculates you against common problems with close-up looks at successful iPad apps from early sketches to final design. Genial bedside manner is administered by Josh Clark, author of the O'Reilly books "Tapworthy: Designing Great iPhone Apps" and "Best iPhone Apps: A Guide for Discriminating Downloaders."

    LEVEL: Advanced

Sunday 13th March 2011

  • Can The Internet Make Us Happy?

    by Kevin Hansen, Anastasia Goodstein, Dr. Pamela Rutledge, Catherina Rodrigues O'Gorman and Veer Gidwaney

    Can "tweeting" release Oxytocin? Does looking through your friends' Facebook photos or reading the newsfeed impact your mood? This panel will look at how the internet and social networking actually impacts how we feel and will explore opportunities for using technology to help people feel better. We'll discuss the current research as well as innovative sites, applications and other virtual interventions designed to improve our mental health with an emphasis on young people (16-24).

    LEVEL: Beginner

    At 9:30am to 10:30am, Sunday 13th March

    In TX Ballroom 5-7, Hyatt Regency Austin

  • The User Generated Revolution, Social Media Overcoming Censorship

    by Julian Siddle

    In 2009 the Iranian government expelled most foreign media organisations and jammed international broadcasts. For the BBC's Persian TV emails, video, Twitter and facebook postings from Iran became the main source of news. Groundbreaking stories were complied using material from viewers and listeners - often sent in with great personal risk to themselves.

    The current protests in Egypt, seem to have begun on Facebook. In the Xingjian province of China government censors were defeated by a tweet - news of a popular uprising amongst the regions Uighurs in this remote province leaked out to the world's media. A military clampdown ensued, but not before foreign media got to the region and heard the Uighurs grievances. Conversely the oppressors use the same social media tools, partly to spread disinformation about their activities, but also in the cases of groups such as the Taliban, to push their beliefs.

    The panel will discuss how censorship and suppression is made more and more difficult to hide by the social media revolution, and the impact of this for traditional media organisations.

    Julian Siddle the inventor of the BBC's technology programme Digital Planet leads the panel with journalists from the BBC Chinese and Persian services who were actively involved in these stories. Examples of UGC - user generated content; videos produced by the public in places with repressive regimes, will be shown during the panel.

    LEVEL: Beginner

    At 9:30am to 10:30am, Sunday 13th March

    In Hill Country AB, Hyatt Regency Austin

    Coverage sketch note

  • E-Race: Avatars, Anonymity And The Virtualization Of Identity

    by Wagner James Au, Lisa Nakamura and Jeff Yang

    Back in 2003, photographer Robbie Cooper photographed dozens of portraits of online gameplayers alongside their avatars for a book called ALTER EGO. The book is an incredible illustration of the ways that digital platforms have transformed fixed physical characteristics into a virtual wardrobe that can be donned or dismissed with a few clicks of a button.

    This phenomenon might be trivial if online identity were all "just a game"—but the truth is, the line between online and offline identity has increasingly blurred. Writing about a study he conducted exploring gender identity among MMO participants, researcher Lukas Blinka wrote in the journal Cyberpsychology in 2008 that “the data...shows that younger players tend to identify with — i.e. not to distinguish from — their avatars, and the younger the respondents were, the stronger the phenomenon."

    What are the implications for traditional aspects of identity in a context where they can be so freely and fluidly altered? What does the ability to hide or disguise identity mean in particular for the experience of race — and racism — online? This panel will debate whether digital platforms can enhance racial engagement and understanding, or simply encourage conscienceless and consequence-free acts of hatred and abuse — and explore how online identity is forcing us to confront new ways of thinking about race, ethnicity and gender.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Sunday 13th March

    In Hill Country AB, Hyatt Regency Austin

    Coverage sketch note

  • Fear and the Art of Creation

    by Jonathan Fields and Chris Guillebeau

    Ever wonder what keeps so many people from launching a new endeavor or scaling a creative venture into something exponentially more impactful? More often than not, the answer isn't a lack of ideas, money, a team or a plan...it's far more primal. The answer is fear. Instead of brainstorming new ideas, in this session you will discover how to move from ideation to action, overcome the three greatest fears that hold creatives, artists and entrepreneurs back, and find a more stable path to success.

    LEVEL: Beginner

    At 11:00am to 12:00pm, Sunday 13th March

    In Salon E, Hilton Austin Downtown

    Coverage sketch note

  • The 4-Hour Body: Hacking the Human Body

    by Tim Ferriss

    Based on lessons learned during research for the #1 New York Times bestseller, The 4-Hour Body, this session will look at how to systematically hack the human body. From losing 100 pounds to running 100 miles, lifting 500 pounds or holding your breath for 5 minutes -- what are the limits? From screw-ups (emergency surgery, anyone?) to importing stem-cell growth factor from Israel for black market injections, Tim will discuss the promises, pitfalls, and methods of cutting-edge self-experimentation.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Sunday 13th March

    In Ballroom D, Austin Convention Center

  • The Science of Influence

    by Marshall Kirkpatrick, Dan Zarrella, Ramya Krishnamurthy and Michael Wu

    Influential people, from journalists and entrepreneurs to investors and developers are idea-generators shaping the ideas we drool over and discuss et infinitum. But who are these people leading the charge? How did they come to be, and rise above the rest to gather a following?

    Sites like Twitter and Facebook are now testing grounds for quantifying the world’s leaders. But do we understand what influence means and what variables are really at play? We all know that a follower count means nothing, but what does a RT mean? Or better yet, what does an @reply by Scoble mean vs. one from Arrington? Beneath the surface is where the science gets really interesting.

    In this panel you’ll hear from the experts who are distilling influence down to it’s basic components. They’ll explain tips for increasing influence, which variables really matter and the types of influence they are discovering across the web.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Sunday 13th March

    In TX Ballroom 2-4, Hyatt Regency Austin

  • What Digital Tribes can Learn from Native Americans

    by Allison Aldridge-Saur, Circe Sturm, Lou Ordorica and Holly Counter Beaver

    Tribalism has become a new buzz concept for social networking, but what is a tribe really? In this panel we will explore what Native Americans know about tribal systems and what holds them together, motivates membership and how to tap into that to support or create lasting tribes. There are 3 fundamental components: leadership, vision and ritual that can be the basis for tribal identification.

    Check out http://www.dgtltribe.com for more info

    LEVEL: Beginner

    At 11:00am to 12:00pm, Sunday 13th March

    In TX Ballroom 5-7, Hyatt Regency Austin

    Coverage sketch note

  • Better Crowdsourcing: Lessons Learned From the3six5 Project

    by John Winsor, Daniel Honigman, Len Kendall and Heidi Hackemer

    365 Days. 365 Voices

    "the3six5" started on January 1st, 2010 and ultimately crowdsourced the story of an entire year from the perspective of a different person each day. The authors come from a variety of backgrounds and geographic locations and together revealed our collective conscious of what took place over the course of 365 days. While the individual tales shared with the public were an amazing result, we'd like to share the learnings and anecdotes that happened behind the scenes of this seemingly simple (but quite the opposite) crowdsourced project that took us from nothing, to a published book.

    Ranging from an unknown senior citizen in Nashville, TN, to a physicist working at CERN in Switzerland, to major personalities like Baratunde Thurston or Ann Curry, guiding this project and PEOPLE every single day as a mere "side project" to our day jobs taught us many things. Many of our fans and authors often made the point that, "the case-study of this project will be just as interesting as the project itself" and we would like to finally share the inside story of the commitment, humor, and stress that came along with bringing this crowdsourced project from January 1st, to December 31st one day at a time.

    This session will serve those who are seeking to develop their own crowd-fueled web content by sharing the mistakes and revelations that the3six5 experiment taught us.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Sunday 13th March

    In Ballroom C, Austin Convention Center

    Coverage sketch note

  • Big in Japan: Outreaching to a Unique Market

    by Akinori Koto, Ryan Holmes, Fumi Yamazaki, Marcus Nelson and Robert Laing

    Web and mobile technology have developed differently in Japan than any other country with hardware, features and social communities which are completely unique to this singular market. But Japanese companies are now realizing this introverted market position isn't sustainable and are now looking towards technology from outside and exploring way to create technology for outside of their country.

    Japan has ubiquitous high-speed coverage and a voracious appetite for tech gadgets, however, their tools have developed with entirely different features than other countries. For example: Japan's "Galapo-phones" commonly include streaming TV and multi-character sets, Mixii and Gree each have more than 30 million users on their social networks, and Yahoo is a whole different experience from US counter-part.

    With meteoric growth in Twitter and network tools, Japan aims on becoming the regional leader for emerging social web technologies -- much like their early leadership in consumer electronics and gaming industries. This presents opportunities for collaboration and partnerships but localizing requires more than translation.

    This panel will discuss the unique characteristics of Japanese web and mobile market including tactics for connecting to markets, identifying opportunities, and outreaching to audiences, plus understanding unexpected cultural nuances and consumer expectations.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In Salon D, Hilton Austin Downtown

    Coverage sketch note

  • Legal Frontiers In Social Networks, Blogs and Beyond

    by Emilio Nicolas and Stephanie Chandler

    The presentation will highlight and discuss the major legal issues that interactive online service providers (e.g., wikis, social networking sites, weblogs, bulletin boards) should be aware of, including cyber-security, privacy concerns, clickwrap agreements, traditional and user-generated content rights clearance, open licensing, fair use, hot news misappropriation, the Digital Millennium Copyright Act, the Communications Decency Act, 18 U.S.C. §§ 2257-2257A, internet advertising and monetization, weblog endorsements, and litigation concerns.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In Big Bend, Hyatt Regency Austin

    Coverage sketch note

  • The Art of Enchantment

    by Guy Kawasaki

    Worldwide introduction of Guy's new book. This presentation is for people who have a great product or service but not a lot of money. Learn how to enchant people using word-of-mouth marketing, Twitter, Facebook, and presentations so that they become your raging, inexhorable thunderlizard evangelists.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Sunday 13th March

    In Ballroom D, Austin Convention Center

    Coverage sketch note

  • Viral Marketing with The Oatmeal

    by Matthew Inman

    I'm the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com). In less than a year, my website has grown to nearly 5 million unique visitors a month, I got a book deal, appeared on TV, and was named one of the best blogs of 2010 by Time Magazine. This presentation will cover a ton of examples of my work, explaining how and why they were virally successful. It includes tips, tools, and the process for generating and promoting viral content. There will also be poop jokes.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Sunday 13th March

    In TX Ballroom 1, Hyatt Regency Austin

  • Keynote: Christopher Poole

    by Christopher Poole

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Sunday 13th March

    In Ballroom D, Austin Convention Center

  • Future of Collective Intelligence: Location! Location! Location!

    by Tero Ojanpera, Naveen Selvadurai, Owen Thomas and Claudia Lagunas

    Ever met a friend for a spur-of-the-moment drink just because Foursquare told you he was down the block? How about popped into a restaurant in a foreign city because your phone told you that you’d like it? Or got wind of a special product offer at the precise moment you were walking by your favorite store? If you haven’t yet, you will. And your life will be better for it.

    Here’s the deal: new location-aware technologies recognize where you are and connect you to the people and things that matter to you most. But you knew that already. What you don’t know is what’s next – how the next generation of mobile location-aware services are going to transform how you socialize, shop and experience entertainment in unimaginable new ways. Where a mobile device will know what you like, maybe even more than your best friend. And where you hold a virtual passport to new and spontaneous experiences in the palm of your hand.

    Dr. Tero Ojanperä of Nokia will lead a panel that propels you into the future of location-based services and gives you a first look at the products and services that will revolutionize how you connect with the world around you.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Sunday 13th March

    In Salon F/G, Hilton Austin Downtown

    Coverage sketch note

  • Haters Gonna Hate: Lessons For Advertisers From 4chan

    by Marci Ikeler

    Scientology protests. Gaming Time Magazine's Most Important People poll. Sending Justin Bieber to North Korea. 4chan is "the internet hate machine" that crosses boundaries with the real world. 4chan's two unusual features - it's anonymity and its lack of archiving - have made it into a hotbed of creativity that is almost single-handedly responsible for every major internet meme in the past 7 years. So how has this racist, homophobic, sexist community managed to create break-through communication with spreading power that any advertiser would kill for? In this presentation, we will use 4chan as a lens to illustrate how modern advertising can better communicate with hyper-connected, hyper-social communities. By following the lead of the 4chan community (albeit with less pornography), advertisers can learn how to hack the attention economy and succeed in the face of changing consumer behaviors.

    LEVEL: Advanced

    At 3:30pm to 4:30pm, Sunday 13th March

    In Ballroom F, Austin Convention Center

    Coverage sketch note

  • Of Fanboys & Fidelity - Adapting Comics For Broad Audiences

    by Howard Gertler, Robert Rodriguez and Greg Rucka

    As the film industry digs deep into the world of comics and graphic novels for source material, how do writers, directors and producers assess the best way to get it to the screen to entice fanpeople and newbies alike? For some of the indie, more idiosyncratic books, how do you retain that uniqueness while broadening access to it? Director/writer/producer Robert Rodriguez (“Frank Miller’s Sin City”) and comics creator/writer Greg Rucka (“Whiteout”) will discuss the challenges and pleasures in going from panel to screen.

    At 3:30pm to 4:30pm, Sunday 13th March

    In Room 18ABCD, Austin Convention Center

  • The 2011 Open Architecture Challenge: Revisioning Decommisioned Military Facilities

    by Cameron Sinclair

    Every two years Architecture for Humanity changes the design world to tackle a global project.

    In 2005 we looked at health care delivery in Sub-Saharan Africa. In 2007 looked to develop digital inclusion facilities in developing nations, leading to the building of the SIDAREC community resource center in Nairobi. In 2009 we invited architects around the world to design the classroom of the future in partnership with students and teachers. Schools are currently being developed and built in Haiti, Uganda and the United States.

    In 2011, given that the most sustainable building is already built, we will look at re-purposing decommissioned military facilities. This includes one of the most high profile facilities in the world.

    In this talk we will present this program, its' aims and objectives as well as other open source architectural programs from Architecture for Humanity.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Sunday 13th March

    In Ballroom D, Austin Convention Center

    Coverage sketch note

  • Fun With The Lights Off: Interactivity Without Graphics

    by Adam Hoyle, Nick Ryan, Tassos Stevens, Paul Bennun and Margaret Robertson

    The pictures are better on radio, they say, and the same is also true in interactive experiences: games, for example, are possible using sound that are more realistic and immersive than the most complex 3D polygon-fests. But we're not talking soundtrack: we're talking fundamental questions of user interface, augmented reality and game design in audio. We're focusing on the development of Papa Sangre, a game in sound without graphics, and the world's first real-time generative audio-only virtual world. On an iPhone.

    Papa Sangre was commissioned by 4IP as a game in which blind people might be able to kick the ass of sighted people. Its development has been an adventure, pushing the capacity of the iPhone to the limit. It’s been an extraordinary challenge to imagine the design of a game and world where your existence is entirely through sound and where technological constraints become a mother of invention. You walk with your thumbs through a binaural sound environment, where you hear both the monster snoring to your left and the crunch of chicken bones and squeaky toys underfoot that may wake it up and bring death upon you. It’s a fundamentally different experience of gameplay, continually present-tense, totally immersive and therefore visceral – it feels like it’s you out there. The panel will discuss the process, the constraints, the vision and the philosophy behind a radical new genre of game and what this generally reveals for good game and experience design.

    LEVEL: Advanced

    At 5:00pm to 6:00pm, Sunday 13th March

    In Ballroom A, Austin Convention Center

    Coverage sketch note

  • Has Facebook Jumped the Shark: Sink or Swim?

    by Judy Shapiro, Mark Rosner, Mark Sherwood, Hank Wasiak and Kunur Patel

    In just under 18 months Facebook has gone from being one of an emerging group of social networks to becoming the undisputed engine of the social networking phenomenon.

    Facebook is now the big shark in the tank because it is the main way for consumers to connect, engage, have fun and entertain themselves within a relatively easy to use platform. No wonder then that Facebook has taken the lead in dominating the emerging business of social graphs where precious consumer information lies waiting to be tapped.

    But the fact that these rich data stores are being built up within one company leads to some potentially troubling consequences. Thoughtful marketers are realizing that as Facebook pushes toward data dominance to make its platform worth $50bn, it almost has no choice but to jump the shark and hope that it can start a new, profitable revenue model.

    In doing so, does Facebook run the risk of colliding with thetruth, transparency and trust ethos of the social web? Will Facebook’s equity as a valued social network erode into an untrusted marketing platform of ads and spammers?

    Marketers and “Judy Consumer” have a lot at stake by having so much information in the hands of so young a company. Come join this discussion as we open the pandora’s box of privacy, access and creating real consumer value. Share your thoughts about Facebook's evolving interactions with consumers and business. Just for fun – we’ll bring out the shark in all of you. Sshh – it’s a SURPRISE!

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Sunday 13th March

    In TX Ballroom 2-4, Hyatt Regency Austin

    Coverage sketch note

  • Jeffrey Zeldman's Awesome Internet Design Panel

    by Mandy Brown, Dan Mall, Jeffrey Zeldman and Roger Black

    He brought us The Web Standards Project, A List Apart, Designing With Web Standards, A Book Apart, and so much more. Now legendary blogger, designer, and creative gadfly Jeffrey Zeldman brings us a SXSW panel. There will be discussion. There will be special guests. Quotable insights will fly faster than your fingers can peck them into Twitterific. Combustible wit will fill the room. And in the end, we'll all be a little wiser than we were.

    LEVEL: Advanced

    At 5:00pm to 6:00pm, Sunday 13th March

    In Ballroom D, Austin Convention Center

  • Recommendation Engines: Going Beyond the Social Graph

    by Hunter Walk, Tom Conrad, Liz Gannes and Garrett Camp

    Do your 500 "friends" on social networks really know what you will like? How many of your friends' shared links that you click each day are interesting to you? The social graph brings trust and meaning to the web, but often creates information overload from over-sharing. And because real-time updates and feeds emphasize recency over relevance, rare gems often fall through the cracks. This talk will discuss the issues and considerations when designing a personalized discovery engine, one that combines the social, peer and taste graphs to produce relevant, peer-sourced recommendations and serendipitous discovery of new online content. StumbleUpon CEO Garrett Camp will go over the concepts and mechanisms behind such recommendation systems, and highlight findings from analysis of StumbleUpon's database of over 15 billion personalized stumbles.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Sunday 13th March

    In TX Ballroom 5-7, Hyatt Regency Austin

Monday 14th March 2011

  • Tweeting On Weekends: Are We Becoming Socially Anti-Social?

    by John Jantsch, Robin Raskin, Rohit Bhargava and Mark DiMassimo

    At kids soccer games around the country, hyperconnected Dads tweet about trivia to pass the time. Meanwhile, as you walk into a supposedly social event, people all around you pull out their devices to "check in" on Foursquare or Gowalla. Through the night, people continue sharing their real feelings and thoughts not with the person in front of them but to their audience of "followers" on Twitter, making a real life social event feel decidedly ANTI-social. Sound familiar? As technology allows us to share every moment instantaneously online, are we missing out on what is right in front us? And if so, is the only solution to turn our gadgets off, or is there some imaginary line of balance that we can strike? This session will explore those questions, and the anti-social path that our always-connectedness may be leading us towards. Most importantly, we’ll try to uncover how you might fight back and reclaim your humanity from the social media bubble around you.

    LEVEL: Beginner

    At 9:30am to 10:30am, Monday 14th March

    In Salon H, Hilton Austin Downtown

    Coverage sketch note

  • Barry Diller Shares Insights on All Things Media

    by Barry Diller and Poppy Harlow

    Barry Diller currently serves as the Chairman of Expedia and the Chairman and Senior Executive of IAC, a leading internet company that houses more than 50 businesses including Match.com, Citysearch, The Daily Beast, Vimeo, CollegeHumour, Electus and Ask.com.

    Prior to founding IAC, Mr. Diller served as chief executive for a number of companies engaged in media and interactivity including ABC Entertainment, Fox, Inc., QVC, Paramount Pictures Corporation and Paramount’s Entertainment and Communications Group which included such companies as Simon & Schuster, Madison Square Garden Corporation, and SEGA Enterprises, Inc.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Monday 14th March

    In Ballroom D, Austin Convention Center

    Coverage sketch note

  • Games: Tools For Mass Communication

    by Benjamin Taylor, Michael Agustin and Brett A McCall

    Art, education, economics, propaganda. Games are arriving at the forefront of media to become an important way to engage entire generations of people. What's different from before? Five billion people are replacing the most common communication device, the simple cell phone, with a full-fledged gaming system in their pocket. There are multiple ways to publish and distribute games over the Internet and to the masses. For many, game creation is becoming a regular activity, as tools become both easier to use and more powerful for people without programming knowledge. This panel will cover unique perspectives on how games are becoming more meaningful forms of expression and a significant tool for communicating ideas.

    LEVEL: Beginner

    At 11:00am to 12:00pm, Monday 14th March

    In Ballroom C, Austin Convention Center

    Coverage sketch note

  • The Legal Ramifications of Saying “I’m Sorry”

    by Paula Berg, Molly DiBianca, Chris Morran, Fred Taylor and Daniel Goldman

    Is your legal team hindering your social media success? Is someone redlining every blog post, tweet, and comment you compose, costing you valuable time, sterilizing your messages, and taking the “social” out of “social media?” In a court of law, is there really a difference between the words “I’m sorry” and “I regret?” Join a panel of career apologists and apologetic lawyers to understand what the legal risks of saying “I’m sorry” really are, how companies like Southwest Airlines get away with it every day, and how to craft an air-tight apology.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Monday 14th March

    In Ballroom F, Austin Convention Center

    Coverage sketch note

  • Three Undiscovered Companies Leading the Green Movement

    by Ben Lack, Ingrid Vanderveldt, Jason Davis and Andy Kruse

    The United States consumes more energy than it produces and is the second biggest emitter of CO2 in the world (behind China). If the United States truly chooses to become a greener country, then major improvements in our infrastructure (buildings and transportation) will have to be made. The green movement in the United States has yet to reach a tipping point. Companies either do not know how to lower their energy consumption and carbon footprint, or they are not implementing the projects fast enough. Fortunately, there are signs that we are now more green than ever. This panel will highlight three companies that you probably haven't heard of that are implementing green strategies. You don't want to miss learning about how these innovative companies got started and what they're doing to make our country a greener place to live.

    LEVEL: Advanced

    At 11:00am to 12:00pm, Monday 14th March

    In Room 6AB, Austin Convention Center

    Coverage sketch note

  • Worst Website Ever II: Too Stupid to Fail

    by Ze Frank, Andy Baio, Jeffery Bennett, Mike Lacher, Josh Millard, Jonah Peretti, Rob Hayes, Erik F. Kastner and Gina Trapani

    In a highly-anticipated return to SXSW, an all-star lineup of designers, programmers, and entrepreneurs compete to pitch their worst startup ideas in short lightning rounds. Winner gets funded by a real VC.

    NOTE: By popular demand, there will be a second performance of this session on Monday 5pm in Hilton Salon C.

    LEVEL: Beginner

    At 11:00am to 12:00pm, Monday 14th March

    In Salon D, Hilton Austin Downtown

    Coverage sketch note

  • Cleantech: The Interactive Community & the Next Great Industry

    by Indira Vaidy

    Every major forecast from McKinsey to The Gates Foundation points to cleantech as the Next Great Industry. It seems obvious, yet how many of us in the interactive community have deep knowledge and involvement in this sector? Our prediction and hope is that that will change in the next 3-5 years. This session will discuss the current growth of the cleantech sector, its implications for the interactive community and vice versa, the optimal scenarios for impact, and the ways we can start thinking about this industry now. We’ll dive into the current role of data and developers, the importance of mapping & the Internet of Things, and look at case studies from GE & IBM to TerraPower. We’ll also follow up on some of the principles in the SXSW 2010 keynotes of Valerie Casey & Bruce Sterling such as systems thinking in the interactive community, high-impact development, and our role in social & environmental change. Quoting the “Environmental Leader” blog on cleantech: “As our colleague, Harvard Business School professor Clayton Christensen has explained, new industries founded on new technology platforms tend to be complex and expensive at first, as it takes the combined efforts of an organized group of highly skilled people to commercialize a breakthrough.” They’re talking about us, so let’s get involved.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Monday 14th March

    In Room 6AB, Austin Convention Center

    Coverage sketch note

  • Comedic Communication: Designing for Pleasure and Play

    by Adam Frucci, Baratunde Thurston, Chelsey Delaney and Lisa Cohen

    Reaching disengaged communities usually doesn’t include building an app or a Web site but creating a more tangible experience—And, inspiring those who are long lost to apathy to even consider taking part in this experience is the first and most difficult step. Designers often end up using stereotypical and common forms of serious, logical argument in communicating pertinent issues.

    But many designers have failed to acknowledge a common tool as one of the most powerful rhetorical strategies for use in their work: humor. The majority of publications within the field of humor research have surfaced in the past decade. Design is the one field that has been barely explored as a humorous rhetorical genre. Neglecting humor’s potential eliminates the chance of mastering a method of communication that has an unlimited usage scope because of its cultural role and human value.

    There exists a need for humor to become better understood in communication design both in use and in evaluation. Humor in design, through this panel, can be explored to establish a way of communicating serious issues in a non-intimidating fashion. Discussions would provide advocacy organizations or individuals with new and more effective methods for deeper poignant messaging. The hope in furthering awareness of humor research in design is to significantly add to the area of design for social change using strong emotional approaches. As Mark Twain said, “The secret source of humor is not joy but sorrow.”

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Monday 14th March

    In Ballroom A, Austin Convention Center

    Coverage sketch note

Schedule incomplete?

Add a new session

Filter by Day

Filter by Session type

Filter by coverage

Filter by Topic

Filter by Venue