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  • Comedic Communication: Designing for Pleasure and Play

    by Adam Frucci, Baratunde Thurston, Chelsey Delaney and Lisa Cohen

    Reaching disengaged communities usually doesn’t include building an app or a Web site but creating a more tangible experience—And, inspiring those who are long lost to apathy to even consider taking part in this experience is the first and most difficult step. Designers often end up using stereotypical and common forms of serious, logical argument in communicating pertinent issues.

    But many designers have failed to acknowledge a common tool as one of the most powerful rhetorical strategies for use in their work: humor. The majority of publications within the field of humor research have surfaced in the past decade. Design is the one field that has been barely explored as a humorous rhetorical genre. Neglecting humor’s potential eliminates the chance of mastering a method of communication that has an unlimited usage scope because of its cultural role and human value.

    There exists a need for humor to become better understood in communication design both in use and in evaluation. Humor in design, through this panel, can be explored to establish a way of communicating serious issues in a non-intimidating fashion. Discussions would provide advocacy organizations or individuals with new and more effective methods for deeper poignant messaging. The hope in furthering awareness of humor research in design is to significantly add to the area of design for social change using strong emotional approaches. As Mark Twain said, “The secret source of humor is not joy but sorrow.”

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Monday 14th March

    In Ballroom A, Austin Convention Center

    Coverage sketch note

  • Anatomy of a Design Decision

    by Jared Spool

    What separates a good design from a bad design are the decisions that the designer made. Jared will explore the five styles of design decisions, showing you when gut instinct produces the right results and when designers need to look to more user-focused research. You'll see how informed decisions play out against rule-based techniques, such as guidelines and templates. And Jared will show you the latest research showing how to hire great decision makers and find opportunities that match your style.

    Of course, Jared will use his unforgettable presentation style to deliver an extremely entertaining and informative presentation.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Monday 14th March

    In Ballroom D, Austin Convention Center