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  • Tweeting On Weekends: Are We Becoming Socially Anti-Social?

    by John Jantsch, Robin Raskin, Rohit Bhargava and Mark DiMassimo

    At kids soccer games around the country, hyperconnected Dads tweet about trivia to pass the time. Meanwhile, as you walk into a supposedly social event, people all around you pull out their devices to "check in" on Foursquare or Gowalla. Through the night, people continue sharing their real feelings and thoughts not with the person in front of them but to their audience of "followers" on Twitter, making a real life social event feel decidedly ANTI-social. Sound familiar? As technology allows us to share every moment instantaneously online, are we missing out on what is right in front us? And if so, is the only solution to turn our gadgets off, or is there some imaginary line of balance that we can strike? This session will explore those questions, and the anti-social path that our always-connectedness may be leading us towards. Most importantly, we’ll try to uncover how you might fight back and reclaim your humanity from the social media bubble around you.

    LEVEL: Beginner

    At 9:30am to 10:30am, Monday 14th March

    In Salon H, Hilton Austin Downtown

    Coverage sketch note

  • The Legal Ramifications of Saying “I’m Sorry”

    by Paula Berg, Molly DiBianca, Chris Morran, Fred Taylor and Daniel Goldman

    Is your legal team hindering your social media success? Is someone redlining every blog post, tweet, and comment you compose, costing you valuable time, sterilizing your messages, and taking the “social” out of “social media?” In a court of law, is there really a difference between the words “I’m sorry” and “I regret?” Join a panel of career apologists and apologetic lawyers to understand what the legal risks of saying “I’m sorry” really are, how companies like Southwest Airlines get away with it every day, and how to craft an air-tight apology.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Monday 14th March

    In Ballroom F, Austin Convention Center

    Coverage sketch note

  • Keynote: Felicia Day

    by Felicia Day and Liz Shannon Miller

    Felicia is an actress, writer and producer, most widely known for her work in web video and social media. She co-starred in Joss Whedon’s Emmy Award-winning Internet musical “Dr. Horrible’s Sing-Along Blog,” which was voted the Best TV of 2008 by Time Magazine, Entertainment Weekly and People Magazine. She also can be seen in the web series “The Guild”, which she created, writes and stars in.

    “The Guild” has won numerous awards for Best Web Series including awards from YouTube, Yahoo and SXSW and, to date, has garnered over 100 million views web-wide. “The Guild” was sponsored by fans for season 1, then partnered with Xbox and Sprint to produce and release Seasons 2, 3 and 4 on the Xbox Marketplace as well as other Microsoft distribution platforms. Her production company, Knights of Good, has several other properties in development, all focusing on scripted content made for the web.

    Felicia has a formidable presence in social media, with a large Facebook Fan page, blog following and over 1.7 million Twitter followers.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Monday 14th March

    In Ballroom D, Austin Convention Center

  • The Thank You Economy

    by Gary Vaynerchuk

    The Thank You Economy tackles the ROI of social media and the humanization of business as I see it. I'll be doing an ENORMOUS amount of Q&A. I'm looking to bring it to the masses and allow the engagement of a Q&A session while talking at the top level about the pulse of social and web community as we see it today.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Monday 14th March

    In Ballroom D, Austin Convention Center

    Coverage sketch note

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