Sessions at SXSW Interactive 2011 about Social Media with sketch notes

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Sunday 13th March 2011

  • The User Generated Revolution, Social Media Overcoming Censorship

    by Julian Siddle

    In 2009 the Iranian government expelled most foreign media organisations and jammed international broadcasts. For the BBC's Persian TV emails, video, Twitter and facebook postings from Iran became the main source of news. Groundbreaking stories were complied using material from viewers and listeners - often sent in with great personal risk to themselves.

    The current protests in Egypt, seem to have begun on Facebook. In the Xingjian province of China government censors were defeated by a tweet - news of a popular uprising amongst the regions Uighurs in this remote province leaked out to the world's media. A military clampdown ensued, but not before foreign media got to the region and heard the Uighurs grievances. Conversely the oppressors use the same social media tools, partly to spread disinformation about their activities, but also in the cases of groups such as the Taliban, to push their beliefs.

    The panel will discuss how censorship and suppression is made more and more difficult to hide by the social media revolution, and the impact of this for traditional media organisations.

    Julian Siddle the inventor of the BBC's technology programme Digital Planet leads the panel with journalists from the BBC Chinese and Persian services who were actively involved in these stories. Examples of UGC - user generated content; videos produced by the public in places with repressive regimes, will be shown during the panel.

    LEVEL: Beginner

    At 9:30am to 10:30am, Sunday 13th March

    In Hill Country AB, Hyatt Regency Austin

    Coverage sketch note

  • The Science of Influence

    by Marshall Kirkpatrick, Dan Zarrella, Ramya Krishnamurthy and Michael Wu

    Influential people, from journalists and entrepreneurs to investors and developers are idea-generators shaping the ideas we drool over and discuss et infinitum. But who are these people leading the charge? How did they come to be, and rise above the rest to gather a following?

    Sites like Twitter and Facebook are now testing grounds for quantifying the world’s leaders. But do we understand what influence means and what variables are really at play? We all know that a follower count means nothing, but what does a RT mean? Or better yet, what does an @reply by Scoble mean vs. one from Arrington? Beneath the surface is where the science gets really interesting.

    In this panel you’ll hear from the experts who are distilling influence down to it’s basic components. They’ll explain tips for increasing influence, which variables really matter and the types of influence they are discovering across the web.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Sunday 13th March

    In TX Ballroom 2-4, Hyatt Regency Austin

  • What Digital Tribes can Learn from Native Americans

    by Allison Aldridge-Saur, Circe Sturm, Lou Ordorica and Holly Counter Beaver

    Tribalism has become a new buzz concept for social networking, but what is a tribe really? In this panel we will explore what Native Americans know about tribal systems and what holds them together, motivates membership and how to tap into that to support or create lasting tribes. There are 3 fundamental components: leadership, vision and ritual that can be the basis for tribal identification.

    Check out http://www.dgtltribe.com for more info

    LEVEL: Beginner

    At 11:00am to 12:00pm, Sunday 13th March

    In TX Ballroom 5-7, Hyatt Regency Austin

    Coverage sketch note

  • Big in Japan: Outreaching to a Unique Market

    by Akinori Koto, Ryan Holmes, Fumi Yamazaki, Marcus Nelson and Robert Laing

    Web and mobile technology have developed differently in Japan than any other country with hardware, features and social communities which are completely unique to this singular market. But Japanese companies are now realizing this introverted market position isn't sustainable and are now looking towards technology from outside and exploring way to create technology for outside of their country.

    Japan has ubiquitous high-speed coverage and a voracious appetite for tech gadgets, however, their tools have developed with entirely different features than other countries. For example: Japan's "Galapo-phones" commonly include streaming TV and multi-character sets, Mixii and Gree each have more than 30 million users on their social networks, and Yahoo is a whole different experience from US counter-part.

    With meteoric growth in Twitter and network tools, Japan aims on becoming the regional leader for emerging social web technologies -- much like their early leadership in consumer electronics and gaming industries. This presents opportunities for collaboration and partnerships but localizing requires more than translation.

    This panel will discuss the unique characteristics of Japanese web and mobile market including tactics for connecting to markets, identifying opportunities, and outreaching to audiences, plus understanding unexpected cultural nuances and consumer expectations.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In Salon D, Hilton Austin Downtown

    Coverage sketch note

  • The Art of Enchantment

    by Guy Kawasaki

    Worldwide introduction of Guy's new book. This presentation is for people who have a great product or service but not a lot of money. Learn how to enchant people using word-of-mouth marketing, Twitter, Facebook, and presentations so that they become your raging, inexhorable thunderlizard evangelists.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Sunday 13th March

    In Ballroom D, Austin Convention Center

    Coverage sketch note

  • Recommendation Engines: Going Beyond the Social Graph

    by Hunter Walk, Tom Conrad, Liz Gannes and Garrett Camp

    Do your 500 "friends" on social networks really know what you will like? How many of your friends' shared links that you click each day are interesting to you? The social graph brings trust and meaning to the web, but often creates information overload from over-sharing. And because real-time updates and feeds emphasize recency over relevance, rare gems often fall through the cracks. This talk will discuss the issues and considerations when designing a personalized discovery engine, one that combines the social, peer and taste graphs to produce relevant, peer-sourced recommendations and serendipitous discovery of new online content. StumbleUpon CEO Garrett Camp will go over the concepts and mechanisms behind such recommendation systems, and highlight findings from analysis of StumbleUpon's database of over 15 billion personalized stumbles.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Sunday 13th March

    In TX Ballroom 5-7, Hyatt Regency Austin

Monday 14th March 2011

  • Tweeting On Weekends: Are We Becoming Socially Anti-Social?

    by John Jantsch, Robin Raskin, Rohit Bhargava and Mark DiMassimo

    At kids soccer games around the country, hyperconnected Dads tweet about trivia to pass the time. Meanwhile, as you walk into a supposedly social event, people all around you pull out their devices to "check in" on Foursquare or Gowalla. Through the night, people continue sharing their real feelings and thoughts not with the person in front of them but to their audience of "followers" on Twitter, making a real life social event feel decidedly ANTI-social. Sound familiar? As technology allows us to share every moment instantaneously online, are we missing out on what is right in front us? And if so, is the only solution to turn our gadgets off, or is there some imaginary line of balance that we can strike? This session will explore those questions, and the anti-social path that our always-connectedness may be leading us towards. Most importantly, we’ll try to uncover how you might fight back and reclaim your humanity from the social media bubble around you.

    LEVEL: Beginner

    At 9:30am to 10:30am, Monday 14th March

    In Salon H, Hilton Austin Downtown

    Coverage sketch note

  • The Legal Ramifications of Saying “I’m Sorry”

    by Paula Berg, Molly DiBianca, Chris Morran, Fred Taylor and Daniel Goldman

    Is your legal team hindering your social media success? Is someone redlining every blog post, tweet, and comment you compose, costing you valuable time, sterilizing your messages, and taking the “social” out of “social media?” In a court of law, is there really a difference between the words “I’m sorry” and “I regret?” Join a panel of career apologists and apologetic lawyers to understand what the legal risks of saying “I’m sorry” really are, how companies like Southwest Airlines get away with it every day, and how to craft an air-tight apology.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Monday 14th March

    In Ballroom F, Austin Convention Center

    Coverage sketch note

  • Keynote: Felicia Day

    by Felicia Day and Liz Shannon Miller

    Felicia is an actress, writer and producer, most widely known for her work in web video and social media. She co-starred in Joss Whedon’s Emmy Award-winning Internet musical “Dr. Horrible’s Sing-Along Blog,” which was voted the Best TV of 2008 by Time Magazine, Entertainment Weekly and People Magazine. She also can be seen in the web series “The Guild”, which she created, writes and stars in.

    “The Guild” has won numerous awards for Best Web Series including awards from YouTube, Yahoo and SXSW and, to date, has garnered over 100 million views web-wide. “The Guild” was sponsored by fans for season 1, then partnered with Xbox and Sprint to produce and release Seasons 2, 3 and 4 on the Xbox Marketplace as well as other Microsoft distribution platforms. Her production company, Knights of Good, has several other properties in development, all focusing on scripted content made for the web.

    Felicia has a formidable presence in social media, with a large Facebook Fan page, blog following and over 1.7 million Twitter followers.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Monday 14th March

    In Ballroom D, Austin Convention Center

  • The Thank You Economy

    by Gary Vaynerchuk

    The Thank You Economy tackles the ROI of social media and the humanization of business as I see it. I'll be doing an ENORMOUS amount of Q&A. I'm looking to bring it to the masses and allow the engagement of a Q&A session while talking at the top level about the pulse of social and web community as we see it today.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Monday 14th March

    In Ballroom D, Austin Convention Center

    Coverage sketch note