Add an eventSessions at SXSW Interactive 2011 with slides on Friday 11th March
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Writing Workshop with @BettyDraper: Saying It Short
In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."
LEVEL: Beginner
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The Potential of Augmented Reality for Education
by Brandon Carson, Brendan Scully, Enzo Silva, Karen Hamilton and Tish Shute
Augmented Reality (AR) is on the verge of becoming a household name. Even though the concept and technology that make AR possible have been around for quite sometime, the tech-savvy community has been abuzz lately as mobile platforms such as iOS and Android have played a large role in bringing AR to the masses. But what is AR? In a nutshell, AR is a reality or environment that is augmented by layers of computer-generated information. Recent AR technologies have allowed for mobile devices to add layers of reality atop the world we see through our cell phone cameras.
Several applications such as Layar, AroundMe and others allow users to find and interact with information and other users by simply panning their cell phones around them.
What are some current examples of AR technologies, applications and potential uses around today? How does this technology affect education? What types of knowledge, community-building activities, contextual and informal learning experiences can be created with AR? How can we use AR to augment learning outcomes and creation of communities of practice? These are just some of the questions we will discuss on this panel.
LEVEL: Intermediate
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Thin is In. The Future of Digital Wallets
by Christina Nguyen White
The growing hole in your back jeans pocket is getting a bit too personal.
No need to swipe anymore. Just scan.
When can we get rid of our wallets without losing the cash? We know mobile is here. Now learn how far we can take it. Digital wallets are within very close reach. With RFIDs, QR codes, and Big-Brother-like tracking, the technology is already in place.
Checkout with your phone. Instantly grab coupons when you checkout. Scan your digital ticket at Friday’s ballgame. Digitally split the bill with your friends.
The possibilities that we’ve always wished for are now within reach. Get a glimpse into how retailers are edging towards digital, understand the impact of how this will change the way we buy, and ultimately, as designers, understand how this will change the way we interact with our mobile phones.
LEVEL: Intermediate
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OMG - My Pancreas Just Texted
There's been a shift in the center of authority in healthcare. It's moved from established authorities, like doctors, to the people who are experiencing a given condition. The proof can be seen in the growth and popularity of websites like WebMD, Wego Health, and PatientsLikeMe.
And technology now provides new ways of sharing knowledge. As feature phones improve and as smartphones begin to saturate the market, users have unprecedented access to information and to each other. The exponential growth of the iPhone and Android app marketplaces show that users are looking for new ways of doing old things.
At the intersection of user-managed health and technology lies an opportunity. A mobile solution that enables users with a chronic condition, accustomed to managing it alone, to track their health socially and to access the learnings of the larger community.
Users can passively hold each other accountable in a way that is difficult for them to do alone. A mobile solution removes some of the hardest barriers to better record keeping. It also provides a forum for knowledge-transfer, letting users optimize their treatment at a quicker pace.
OMG - My Pancrease Just Texted will explore a concept for a mobile community geared towards supporting diabetics in better managing their health, together.
LEVEL: Intermediate
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The Sexual Survival Guide for Geeks
by Violet Blue
What they say about geeks, sex, relationships and hooking up just isn't true: we ARE hot and nerdy, and when it comes to events like SXSWi we could all use a little "booty call boot camp". Anyone can read sex ed basics online, but when you're faced with real-life situations and the nuances of quirky geeks who are smarter than the average hottie, and have that irresistible OCD, you'll need to know more than how to Google a pickup line or navigate a smooth SXSWi afterparty fling.
In this talk, leading sex educator Violet Blue explains:
- Sexual health basics, including safer sex 101.
- Exactly how to have a smooth negotiation about safer sex.
- Rules and tips for geek flirting.
- Do's and Don'ts of picking up on geeks.
- Sex etiquette and social media.
- How to have a great one-nighter and feel happy saying hi in the halls the next day.
- Navigating honesty (and health issues) when someone is cheating.
- Consent: saying yes and no to sex with clarity and coolness.
- How to have a hot time without pissing off your hotel roommates.
- Why geeks are better lovers, and how to attract a geek.
- Geek-specific suggestions for seeing each other after SXSW.
While heterosexually focused in scope, this presentation will be inclusive of all genders and orientations. Includes a handout of recommendations for a Geek Sexual Survival Kit.
LEVEL: Beginner
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The Singularity is HERE
by Todd Marks
This presentation contrasts the new movie, the Singularity is Near, with how singularity is actually HERE. In the movie Ray Kurzweil’s alter ego, Ramona, sets off on a quest to pass the Turing Test, a milestone that would signify the singularity of biology and technology. Learn what milestones we have already reached toward singularity and how location based services that deliver digital information based on location, preferences and bio-feedback make singularity all about the HERE, and not the THERE, WHERE or NEAR.
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