Sessions at SXSW Interactive 2011 matching your filters

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• Companion Gaming: Single Brand Engagement Across Multiple Platforms

  by Chris Early

  This case study presentation will examine Ubisoft’s concept of “companion gaming,” which entails being able to play a game on one platform and have it relate to another game on a different platform, all within the same brand. Effectiveness of existing projects will be examined, including statistics on performance and adoption. Lessons learned and some suggested best practices will round out the session.

  LEVEL: Intermediate

  • Games
  • Gaming

  At 3:30pm to 4:30pm, Sunday 13th March

  In Room 12AB, Austin Convention Center

  Coverage slide deck