Sessions at SXSW Interactive 2011 matching your filters

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• Health: Is There Really an App for That?

  by BJ Fogg, Gigi Peterkin, Jane Sarasohn-Kahn, John de Souza and Margaret Morris

  There are endless tools that purport to make people healthier, from mobile phone apps to blood-pressure-tracking software. But what, truly, is the impact of these tools? Are they motivating healthier behaviors? Are they improving people’s health? And more important, are they being used by the people who need them most?

  This panel centers on the challenges of driving robust outcomes from technology platforms and the recipe for achieving the greatest health impact. Our focus will be usability (how to design tools so they are used), activation (how to encourage adoption) and retention (overcoming systemic barriers to encourage continued use).

  Technology is often seen as a problem-solver. But inciting new models for behavior is only easy if done right. This panel will push people to think in fresh ways about behavior change and highlight what else is needed to move the needle on creation and use of winning health technology.

  LEVEL: Intermediate

  • Health
  • Healthcare

  At 12:30pm to 1:30pm, Sunday 13th March

  In Rio, Hilton Garden Inn Austin Downtown

  Coverage slide deck