Sessions at SXSW Interactive 2011 about Local with slides

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Sunday 13th March 2011

  • Daily Deals: Where Ads Become Content

    by Aaron Batalion, Jonty Kelt, Tricia Han and Jim Moran

    Local deals, once relegated to the weekly circular, now drive the fastest growing sector in internet history. Groupon, LivingSocial, BuyWithMe and others created a billion dollar industry almost overnight. Local publishers have influenced our spending for years, but they are finding a powerful new monetization vehicle as offline commerce comes online. Hundreds of publishers have launched Daily Deal products in the last six months, and this is just the beginning.
    The founders of LivingSocial, DailyCandy Deals, Group Commerce and Yipit will discuss the future of the Daily Deal space and how local media companies, apps and directories are adapting to it.

    LEVEL: Intermediate

    At 9:30am to 10:30am, Sunday 13th March

    In Ballroom F, Austin Convention Center

    Coverage slide deck

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