Sessions at SXSW Interactive 2011 matching your filters

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  • Real Tech Rockstars: Engineers or Designers?

    by Jessi Hempel, Jason Putorti and Aaron Patzer

    Indisputably, algorithms and user interface (UI) are both crucial to any software’s success, but many companies struggle to find the sweet spot where back end meets front end development in a perfect balance of product success. The age-old battle of function vs. fashion emerges when resources need allocation, road maps are determined, and the fate of a startup hangs in the balance.

    Algorithms crawl the internet, digesting tons of data to spit out content that is valuable for users, while UI attracts, retains and instills trust in users to delivering that value to the masses. But in the end, drives innovation and success, the algorithms or the UI? If you’ve got funding for 6 hires, who are they?

    This informative discussion will be led by Aaron Patzer, VP/GM of Intuit’s personal finance group and Founder of Mint.com, an algorithms engineer with several patents at the core of his product who also recognizes the value that perfectly pixilated, easy-to-understand charts and graphics brought to Mint. Panelists, including a UI designer, algorithms expert and CEO of company that has successfully merged the development of both, will discuss how to combine different types of expertise into a winning formula; what’s necessary to create complex technology and dense data into simple information for users, whether product innovation should be driven from the product’s front end or back end, and how an organization’s structure changes the way product development takes place.

    LEVEL: Advanced

    At 12:30pm to 1:30pm, Tuesday 15th March

    In Ballroom B, Austin Convention Center

    Coverage video

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