Add an eventSessions at SXSW Interactive 2011 of type Solo with video
Saturday 12th March 2011
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Five Secrets to a Killer Elevator Pitch
by Joshua Baer
Everyone in a startup should be able to give the "elevator pitch", even the programmers! Having the right pitch can help you land a big customer, catch an investor's interest, or just explain what you do to your mom. Learn about the 5 secrets to a killer pitch from an expert speaker who has pitched at TechCrunch50, SXSW Accelerator, Ignite, DEMO, and many other competitions.
This is not for beginners! These investors have seen thousands of pitches and invested in hundreds of companies. Come to this presentation after you’ve already given your pitch a 100 times and are really ready to take it to the next level.
First I’ll spend 20 minutes talking about the 5 secrets and show some killer examples. Then the panel of investors will take five volunteers from the audience and work with them to improve their 2 minute pitch. Come prepared!
And just to eat my own dog food, here is a 5 minute elevator pitch for this presentation!
http://bit.ly/killerelevatorLEVEL: Intermediate
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Real World Moderation: Lessons from 11 Years of Community
by Matt Haughey
After 11 years of running MetaFilter.com, I (and the other moderators) have been through just about everything, and we've built dozens of custom tools to weed out garbage, spammers, and scammers from the site.
I'll cover how to identify and solve problems including identity, trolling, sockpuppets, and other nefarious community issues, show off custom tools we've developed for MetaFilter, and show you how to incorporate them into your own community sites.
LEVEL: Advanced
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Reality is Broken: Why Games Make Us Better
LEVEL: Intermediate
Sunday 13th March 2011
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Radical Openness: Growing TED by Giving it Away
by June Cohen
LEVEL: Intermediate
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The 4-Hour Body: Hacking the Human Body
by Tim Ferriss
Based on lessons learned during research for the #1 New York Times bestseller, The 4-Hour Body, this session will look at how to systematically hack the human body. From losing 100 pounds to running 100 miles, lifting 500 pounds or holding your breath for 5 minutes -- what are the limits? From screw-ups (emergency surgery, anyone?) to importing stem-cell growth factor from Israel for black market injections, Tim will discuss the promises, pitfalls, and methods of cutting-edge self-experimentation.
LEVEL: Intermediate
Monday 14th March 2011
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Unbelievable eCommerce: Increase Sales By 10000%
by Paul Boag
Many believe the secret to a successful ecommerce site is to copy Amazon. However, that rarely works.
Your website is not Amazon. Instead it has a unique offering that caters to a specific audience. Once you realise that you can achieve unbelievable things.
In his talk Paul explains how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old!
This single example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.
LEVEL: Intermediate
Tuesday 15th March 2011
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Project 314: Putting The 'Game' Back Into ARGs
by Adrian Hon
Most ARGs are like icing on a cake - they make an existing TV show, movie, game or book taste even better by giving fans another way to explore and interact with the fictional universe. But you can't live on icing, so the question is: can an ARG ever work on its own, without relying on a massive audience from another medium?
Very few have tried, and there are no enduring successes (including my own Perplex City). As a result, many have implicitly concluded that a 'native ARG' can't be done, and are now moving on to transmedia. But at Six to Start, we think it can be done, and we've been developing Project 314 to prove it.
Project 314 is an online social game blended with an ARG, aimed at a mass audience (just like Zynga and Playfish games) but with a depth of gameplay, story, and world that they can't approach. During development, we found that there are enormous advantages in creating an ARG that's attached to an online game; for one, you can avoid the irritating friction that always occurs when switching between media; for another, it feels incredibly natural (and there are a few more to discuss)
It took us three years to come up with the idea for Project 314, and to assemble the right team. In this talk, I'll also share why Project 314 is so important for the future of games and storytelling, why it took so long, and how other game developers can create similar games (while avoiding the pitfalls we encountered).
LEVEL: Intermediate
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Reid Hoffman Presentation: Data as Web 3.0
by Reid Hoffman
LEVEL: Intermediate
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