Imagine a no tailpipe future where cars roam free from fossil fuels. Just as textbooks show evolution as a progression of monkeys losing their tails over time to become apes and then humans, we could illustrate the evolution of automobiles as that of internal combustion engine-driven cars becoming hybrids and then becoming fully electric vehicles. But gradual evolution through technological innovation is not enough, we need a full scale revolution to bring about the new electric vehicle era.
We are building a social movement to jump start the electric vehicle revolution. The transition to mass adoption of electric vehicles requires solving serious policy, infrastructure, and social adoption problems, in addition to the need for further technological innovation. We will explore examples from other successful consumer-driven social movements and look at ways for green entrepreneurs to empower and collaborate with our customers not just as consumers, but as citizens, who take concrete action beyond “voting with their pocketbooks” to drive innovation, pressure policymakers to create an infrastructure for electric vehicles, and influence their peers to buy into a vision of a no tailpipe future.
by Jared Spool
What separates a good design from a bad design are the decisions that the designer made. Jared will explore the five styles of design decisions, showing you when gut instinct produces the right results and when designers need to look to more user-focused research. You'll see how informed decisions play out against rule-based techniques, such as guidelines and templates. And Jared will show you the latest research showing how to hire great decision makers and find opportunities that match your style.
Of course, Jared will use his unforgettable presentation style to deliver an extremely entertaining and informative presentation.
11th–15th March 2011