Sessions at SXSW Interactive 2011 of type Core Conversation with write-up

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Saturday 12th March 2011

  • Agile Self Development

    by Marcy Swenson and Dinah Sanders

    Know how to use an iterative, incremental framework to create improvements in software? You can use those mad skillz to make your life more awesome too! Come learn and share how agile techniques can be used to achieve personal goals and lower your stress – and even to get the most out of SXSW. Walk away with immediate, practical, positive actions you can take. Ideas to discuss:

    • What day-to-day or minute-to-minute techniques will allow me to satisfy shorter-term goals while building up to bigger progress?
    • How can I exploit my little monkey brain to get it to actually do stuff that will make my life better?
    • How can I stay aligned to the big picture while working on today's challenges?

    Tags: productivity, agile, lifehacks, happiness, self-development

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Saturday 12th March

    In Rio Grande B, Marriott Courtyard Austin Downtown/Convention Center

Sunday 13th March 2011

  • Do Tablets Dream of Electric News?

    by Jennifer Brook and Erin Sparling

    News organizations are investing a lot of faith and hope into news apps for tablets. Although they have embraced the iPad in different ways, similar design, product, and user experience problems have surfaced. What strategies must be applied to craft design experiences that are more illustrious than the browser? Through taming APIs, feeds, and algorithms, can they entice readers, seasoned and new to make an app a part of their daily news consumption ritual? With stakeholders from both the print and digital world, how do teams surface, manage, and design for divergent expectations? We have made it through the launch, and subsequent updates to, the first news iPad apps and will discuss design considerations and constraints we’ve encountered through this process.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Sunday 13th March

    In N. Capitol View, Sheraton Austin Hotel at the Capitol

    Coverage write-up

  • Seven Reasons Your Employees Hate You

    by Adam Kleinberg

    At some point in your career, you wake up one morning, drink your coffee, put on deodorant, kiss your kids good-bye, drive to the office, and suddenly realize -- you don't have one ounce of experience at your job.

    You did yesterday. What happened?

    You were promoted. You became a manager. And you suck at it.

    Yesterday, you were an absolute rock star at your job as an engineer. Or designer. Or salesperson. So fantastic they put you in charge.

    And now, you've got six eager faces standing around your desk, looking to you for guidance.

    So, you do what you've always done. You wing it. Act like a leader. Demand results. Drive the ship. Everything you've seen your former bosses do for years on end.

    And a year down the road, during your Monday morning staff meeting, you announce a new initiative and see someone at the table sneer in disgust. You look around at all faces and realize: These people hate my guts. They can't stand me.

    What did you do wrong?

    Well the truth is, I only know why my employees hate me. But I've got some good guesses why they hate you. Seven of 'em.

    In this presentation I will share with you how I have screwed up time and again on my path to creating a creative agency that has been named #1,399 on the Inc. 5000 list of the fastest growing companies in the US and rated the #1 interactive agency in the country by BtoB Magazine.

    And with a little luck, you can learn from my mistakes so you don't have to make them yourself.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Sunday 13th March

    In Brazos 2/3, Marriott Courtyard Austin Downtown/Convention Center