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Sunday 13th March 2011

• #FAIL: Infamous Social Media PR Disasters

  by Marla Erwin

  #Amazonfail, United Breaks Guitars, Motrin Moms: These are just a few of the social media PR disasters caused by inattention, poor service, or a failure to understand the target market. In the age of blogs, Twitter, Facebook, and YouTube, one customer service mistake can be all over the web before you can say “non-apology form letter.” Enjoy a history of edifying and often hilarious social media misfires, and learn how to avoid being on the receiving end of user-generated campaigns that can cost thousands or even millions in bad publicity.

  LEVEL: Beginner

  • Failure
  • Public Relations
  • Social Media

  At 11:00am to 12:00pm, Sunday 13th March

  In Room 203, AT&T Conference Center

  Coverage write-up