Sessions at SXSW Interactive 2011 about Social Games with write-up

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Saturday 12th March 2011

  • Keynote: Seth Priebatsch

    by Seth Priebatsch

    The last decade was the decade of social. The coming one will be the decade of games. Over the past years, a few key companies have built, and now maintain, a powerful framework to foster digital connections between our friends, family and colleagues. What comes next is another framework, not another social layer, but a "game layer". And it'll be even bigger. Instead of trading in social connections, the game layer traffics directly in human motivation. It's not about the number of followers you have, or how many people "like" you, but about how you can leverage game mechanics to achieve all sorts of great things. Use them cleverly and they can enhance education, empower local businesses and make your life more fun and more rewarding. Use them incorrectly and well... it's less good. Join Seth Priebatsch, Chief Ninja of SCVNGR, for a deep dive into the coming game layer, what to be excited about, what to fear and why your life is about to become a lot more fun.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Saturday 12th March

    In Ballroom D, Austin Convention Center

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