Sessions at SXSW Interactive 2011 about Social Media with write-up

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Topic: Social Media

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Sunday 13th March 2011

#FAIL: Infamous Social Media PR Disasters

by Marla Erwin

#Amazonfail, United Breaks Guitars, Motrin Moms: These are just a few of the social media PR disasters caused by inattention, poor service, or a failure to understand the target market. In the age of blogs, Twitter, Facebook, and YouTube, one customer service mistake can be all over the web before you can say “non-apology form letter.” Enjoy a history of edifying and often hilarious social media misfires, and learn how to avoid being on the receiving end of user-generated campaigns that can cost thousands or even millions in bad publicity.

LEVEL: Beginner
At 11:00am to 12:00pm, Sunday 13th March

In Room 203, AT&T Conference Center

Coverage write-up
Recommendation Engines: Going Beyond the Social Graph

by Hunter Walk, Tom Conrad, Liz Gannes and Garrett Camp

Do your 500 "friends" on social networks really know what you will like? How many of your friends' shared links that you click each day are interesting to you? The social graph brings trust and meaning to the web, but often creates information overload from over-sharing. And because real-time updates and feeds emphasize recency over relevance, rare gems often fall through the cracks. This talk will discuss the issues and considerations when designing a personalized discovery engine, one that combines the social, peer and taste graphs to produce relevant, peer-sourced recommendations and serendipitous discovery of new online content. StumbleUpon CEO Garrett Camp will go over the concepts and mechanisms behind such recommendation systems, and highlight findings from analysis of StumbleUpon's database of over 15 billion personalized stumbles.

LEVEL: Intermediate
At 5:00pm to 6:00pm, Sunday 13th March

In TX Ballroom 5-7, Hyatt Regency Austin

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