Convinced social business should be a bigger part of your company’s plans but frustrated that you can’t get the horse out of the barn? No idea how to keep your organization in compliance with local & federal statutes governing advertising, consumer advice, & customer comms? In a highly regulated industry & exhausted trying to convince management there are business & technical solutions that can enable social business for your enterprise? Feeling like you’ve been rode hard and put out wet everytime you deal with your lawyers, compliance officers, risk managers, technologists, or information security teams?
In this session you'll hear from those who've ridden in the saddle of some of the most highly regulated companies out there and successfully BROKEN the wild horses of the SEC, FTC, FINRA, FDA, and other internal & external regulatory orgs. We’ll share best practices on organizational design, governance structures, business processes, HR policies, technology providers, and other dimensions of social media controls you’ll need to keep the law men at bay. Learn how to convert social business’s most common inhibitors into your biggest advocates.
And discover how doctors, lawyers, financial advisors, pharmaceutical & consumer product companies, & others are harnessing social media despite regulatory concerns. Come for the carrots, stay for the comedy, & at the end of it all-ride on!
According to Louis CK: "Everything is amazing and nobody is happy". Are we humans overwhelmed by witnessing Moore’s Law in action? Has Social Media and it’s accessories left us technologically rich but spiritually bankrupt? This panel will explore the effects Social Media is having on us as humans and spiritual creatures in three areas:
-Our Evolution: Humans have spent millions of years hunting and gathering but just the past few pointing, clicking and tweeting. What effect is Social Media having on our development as human beings? Is it ushering us into the next stage of human evolution or is it just making monkeys out of us?
-Our Relationships: Facebook is being cited by divorce lawyers as the next big catalyst for marriage break-ups, but it can also connect us with amazing people we never would have met otherwise. And what about our relationships with ourselves when we can’t even sit quietly alone because we have an iPhone? How can we use these tools to become actual friends and not just Facebook friends?
-Our Spirituality: Social Media can connect us with some truly transcendent moments (Paul Potts singing opera) and these moments can make the human spirit soar. But, in the long run, is it just dumbing us down with instant gratification and vibrating Twitter notifications?
This panel will explore how we can use our embarrassment of technological riches to become better and more content people.
Now that social media is accepted practice in the business world, the question still remains, “how do you measure it?”. The “bottom line” (ex. sales) is generally what comes to mind first for Leadership, but how do you measure your social media efforts when the focus of your business includes repeat and referral business?
In their presentation, Mark Krupinski and Jeremy Hilton define the Net Promoter Score along with a case for it’s consideration as a Return on Investment (ROI) metric for your social media initiatives. Additionally, they compare this measurement with other customer loyalty and sentiment formulas currently being championed by industry leaders.
Lastly, Mark and Jeremy review “real world” examples of the Net Promoter Score in practice by mainstream organizations.
by Robyn Cobb
The real-time web is quickly becoming a reality that allows your developing online social graph to be recorded into a stream of social activity. These increasingly popular lifestreams show the shifts around the social connections, the ways in which they’re made and the content discovered within each interaction, a unique indicator of the changing ways that consumers are also interacting with brands. Inside this stream of activities is a movement that is starting to take hold beyond just a re-tweet. More and more people are leveraging their social and corporate networks to create change whether in their community or across the globe. Social media and our blogs allow us to help rally our networks around a cause. Shining a light on others - without expecting anything in return - is the surest way to grow, strengthen, and promote your very own brand.
This panel will address why it is important for brands and individuals to join the pay it forward movement. We’ll give you real examples and ideas on how you can leverage your social capital to rise above the noise, affect change, and get more enjoyment from your social networks.
11th–15th March 2011