Sessions at SXSW Interactive 2011 of type Solo on Friday 11th March

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  • Cargo Containers: The Next Big Social Network?

    by Tom Stitt

    The clothes you wear. The electronic gizmos you use. Much of the food you eat. These physical payloads were delivered by a complex, standards based, slow-moving packet switched network that uses cargo containers as packets and container ships as the network pipe. The containers, ships and ports are going digital and getting smarter. How containerization rules commerce. How new container technology is changing 40 years of no change. Hear why containers will become an integral part of emerging human social networks.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Salon H, Hilton Austin Downtown

  • How Not to Design Like a Developer

    by Chrissie Brodigan

    Open source projects, in particular, have long skimped on presentation and packaging (basically, they are the equivalent of "she has a great personality!" in the world of blind dating).

    This talk is on how designer (graphic, UI & UX, all deft ninjas of the visual and editorial) organize and contribute their visual hacks to open source projects, working in tandem with engineers. Specifically, we'll look at how designers can get involved with Mozilla's Creative Collective, as well as how developers can leverage some of lessons learned by Mozilla's workflow and community-organizing techniques to foster their own design communities and inspire individuals to contribute to other open source projects of all sizes.

    People who have contributed to or are working on an open source project, do so in an effort to create and distribute free software (free as in “free speech” v. free as in “drinks on me tonight!”*). This is a great opportunity to get involved with a team and movement (or start your own) that making a better and more awesome internet. As a bonus, contributing to open source is also a great way to enhance your portfolio, discover the brightest people, and create career-inspiring opportunities for yourself and your peers.

    At 2:00pm to 3:00pm, Friday 11th March

    In Ballroom B, Austin Convention Center

  • Making Tomorrow Better Than Today is Hard Work

    by Saul Griffith

    People want the future for their children to be better than the past. We hear about "solutions" for climate change every day, but it often sounds like the future will be dismal. What really are solutions, how do we think about solving the whole problem, what are the actual numbers, how do we keep track of progress, and how do we make the future better than it is today?

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Room 6AB, Austin Convention Center

  • Programming and Minimalism: Lessons from Orwell & The Clash

    by Jon Dahl

    Programming is writing. A programmer's job is to express abstract ideas in a specific language - just like the poet, the essayist, and the composer. But while writers and composers spend years improving their style, many programmers think style stops with "two-space indentation". This needs to change.

    This presentation will discuss style in music, writing, and software. We'll look at such diverse sources as George Orwell, Mozart, and punk music, and will find that much of art revolves around complexity and minimalism - just like software. Finally, we'll look at specific patterns and tools for writing software that is not just effective and efficient, but stylistically beautiful.

    LEVEL: Advanced

    At 2:00pm to 3:00pm, Friday 11th March

    In Ballroom A, Austin Convention Center

    Coverage photo

  • Writing Workshop with @BettyDraper: Saying It Short

    by Helen Klein Ross

    In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Creekside, Sheraton Austin Hotel at the Capitol

    Coverage slide deck

  • Your Business + Social Mission = Happiness + Ka-Ching

    by Olivia Khalili

    To expect you to add social purpose to your business just because it’s a good thing to do is foolish. Whether you're an employee or owner, you have a bottom-line and other obligations to meet. But doing good is a business strategy, not merely a moral argument or trend. In this core conversation we'll talk about how your company--no matter its size, focus or budget--can profit from integrating a social mission, how to win support for new initiatives and where to begin. Learn how companies like Linden Labs and Interface used sustainability to differentiate themselves, drive innovation and cut costs.

    At 2:00pm to 3:00pm, Friday 11th March

    In Room 8A, Austin Convention Center

  • Your Meetings Suck and It's Your Fault

    by Kevin Hoffman

    Your meetings are stale, remote, and awkward conversations. You know you rock, but not everyone in your meetings is rocking to the same tune. Sometimes you aren't even sure you are in the same rock band anymore.

    After having one too many unproductive (and occasionally sleepy) meetings, Happy Cog reinvented it's approach to meeting design around interactive activities, informed conversation, and collaborative design exercises. Happy Cog’s Experience Director Kevin M. Hoffman will review the key ideas from the history of meeting design and good facilitiation, then explore approaches for meetings that have proven engaging and successful to Happy Cog clients.

    This talk will cover business strategy and project definition activities, conflict resolution processes, big group/small group conversation management, simple research engagements, deliverable presentations, and finally, post mortems. Many expamples will be pulled from Happy Cog's meeting approaches for clients like ecommerce (Zappos, Groupon), tourism (VisitPhilly.com), higher education (Georgetown University, MICA), and museums (the National Holocaust Museum).

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Ballroom C, Austin Convention Center

  • App, Shmapp, Tell Me What Works Across Platforms!

    by Aaron Forth

    The mobile market is flooded with fun, useful and engaging applications. These apps are
    becoming increasingly important to a company’s success but many companies are simply
    recreating their product for mobile without giving adequate consideration to the differences in
    mobile and Web based usage patterns. Additionally, specific benefits that the Apple, Android or
    BlackBerry platforms offer are commonly not fully leveraged.

    During this session, Aaron Forth, director of product design at Intuit’s Mint.com, will discuss
    how companies can analyze customer usage patterns to develop the best possible mobile
    application and mold the app to harness the advantages of each platform.

    LEVEL: Advanced

    At 3:30pm to 4:30pm, Friday 11th March

    In Salon H, Hilton Austin Downtown

    Coverage liveblog

  • Cops 3.0: The Future of Policing and the Internet

    by Kirby Plessas

    The internet has become a critical tool for law enforcement. This presentation will explore ways that it is being used for investigations and community outreach and will discuss privacy issues and controversies as well as the reach and limits of the law when police go online.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Friday 11th March

    In Room 9ABC, Austin Convention Center

  • Expressing Yourself Musically with Mobile Technology

    by Ge Wang

    The mobile landscape as we know it is focused heavily on gaming, productivity and social media applications. But as mobile technology continues to advance and phones become smarter, people will search for even more intimate, immersive and interactive ways of expressing themselves. Today, mobile technologies have made music creation easy, affordable and accessible to the masses, enabling users of all ages, abilities and backgrounds, to create and share music, regardless of previous musical knowledge.

    Whether you’re a fan of hip hop, classic, pop or video game theme music, there is an app for everyone. And the entertainment industry has taken notice – almost every big name artist or brand has an app for mobile devices. Most of them are just fancy message boards providing information, but some are pushing the limits of what it means to interact with the artist or brand. From the palm of your hand you can Auto-Tune your voice to sound like your favorite hip hop star, play an instrument designed by Jorden Ruddess of Dream Theater or join a virtual Glee club. Each of these artists and brands are building communities thru mobile apps that provide anyone the ability to explore their inner star.

    This presentation will discuss how advances in mobile technology have opened up a new world of expression to everyone and enabled users to broadcast their own musical talents across the globe.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Friday 11th March

    In Salon F/G, Hilton Austin Downtown

  • Marissa Mayer Presentation

    by Marissa Mayer

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Friday 11th March

    In Ballroom D, Austin Convention Center

  • Play at Work: Agile Games for Productive Teams

    by Christian Nelson

    Get together with other conference attendees and play games in this unique participatory interaction. If you are curious about Agile development and want an insider view of the activities Agile teams do every day, this session is for you.

    A special emphasis will be placed on experiential learning through Agile games and exercises, such as "Story Writing" and "Planning Poker," in this hands-on, interactive session.

    Learn first-hand how games and other Agile tools and techniques can be successfully adopted by project teams, resulting in rapid delivery and improved teamwork. Participants will be strongly encouraged to share their own experiences and learn from each other in this session.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Friday 11th March

    In Ballroom C, Austin Convention Center

  • The Accidental Writer: Great Web Copy for Everyone

    by Melanie Seibert

    Great copy is critical to the effectiveness of nearly every website. Yet often, a business owner, designer, or developer, perhaps pressured by budget and time limitations, will write the copy him- or herself. This session will tell you when that's a good idea, and when it's not. For those times when it's okay to be the "accidental writer," you'll learn quick tips for crafting effective web copy. For those times when you really need to bring in a pro, you'll learn how to work with a web writer to get the best copy for your website, as quickly and cheaply as possible.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Friday 11th March

    In Creekside, Sheraton Austin Hotel at the Capitol

  • The New Frontier of Social Gaming

    by Brian Reynolds

    In this talk, Brian will discuss the typical social gamer and how this profile has evolved in the last year. 2009 was about introducing social gaming to the mainstream. In 2010, social gaming has gone mainstream with 65 million people playing FarmVille alone. 2009 was about introducing social gaming to the mainstream. In 2010, the quality bar has gone up with the release of games like FrontierVille, which hit 20 million users in its first forty days. This talk is targeted towards social game developers. In the talk, Brian would discuss the innovation and mechanics it takes to build fun, viral and engaging social games.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Friday 11th March

    In Room 12AB, Austin Convention Center

  • Thin is In. The Future of Digital Wallets

    by Christina Nguyen White

    The growing hole in your back jeans pocket is getting a bit too personal.

    No need to swipe anymore. Just scan.

    When can we get rid of our wallets without losing the cash? We know mobile is here. Now learn how far we can take it. Digital wallets are within very close reach. With RFIDs, QR codes, and Big-Brother-like tracking, the technology is already in place.

    Checkout with your phone. Instantly grab coupons when you checkout. Scan your digital ticket at Friday’s ballgame. Digitally split the bill with your friends.

    The possibilities that we’ve always wished for are now within reach. Get a glimpse into how retailers are edging towards digital, understand the impact of how this will change the way we buy, and ultimately, as designers, understand how this will change the way we interact with our mobile phones.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Friday 11th March

    In Salon J, Hilton Austin Downtown

    Coverage slide deck

  • Interactive Comics: Techniques to Enhance Math Education

    by John Baird

    Comics have a long history of use in education and promoting understanding in a wide range of topics from English to history to public health. This presentation covers multiple levels of the employment of comics in math education, beginning with simple classroom activities, moving into mathematics pedagogical research methodology, and delving into advanced cognitive research to explore the mechanisms of how comics reinforce instruction. As a teaching tool, comics are inherently well suited for patterns, geometric shapes, and visual representations of data. They can be a form of stealth teaching - engaging students to think creatively about mathematics, helping instill intrinsic motivation and improving long-term retention. Accurate assessment of math attitudes and learning environments is a key challenge in addressing discrepancies in knowledge and performance. Comicvoice, a research method using comics to collect individual perspectives and has demonstrated utility in exploring similar public health topics, has strong applicability to this problem. Navigating the symbolic language of math is a known barrier for many students. Current research into how the brain translates concepts and similarities suggests that comics provide a pathway for alleviating this barrier through the very nature of being “sequential art.” By traversing through each of these stages, a holistic picture of comics’ place in the development of advanced math pedagogical techniques becomes clear.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Friday 11th March

    In Rio, Hilton Garden Inn Austin Downtown

  • OMG - My Pancreas Just Texted

    by John Pettengill

    There's been a shift in the center of authority in healthcare. It's moved from established authorities, like doctors, to the people who are experiencing a given condition. The proof can be seen in the growth and popularity of websites like WebMD, Wego Health, and PatientsLikeMe.

    And technology now provides new ways of sharing knowledge. As feature phones improve and as smartphones begin to saturate the market, users have unprecedented access to information and to each other. The exponential growth of the iPhone and Android app marketplaces show that users are looking for new ways of doing old things.

    At the intersection of user-managed health and technology lies an opportunity. A mobile solution that enables users with a chronic condition, accustomed to managing it alone, to track their health socially and to access the learnings of the larger community.

    Users can passively hold each other accountable in a way that is difficult for them to do alone. A mobile solution removes some of the hardest barriers to better record keeping. It also provides a forum for knowledge-transfer, letting users optimize their treatment at a quicker pace.

    OMG - My Pancrease Just Texted will explore a concept for a mobile community geared towards supporting diabetics in better managing their health, together.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Friday 11th March

    In Ballroom C, Austin Convention Center

  • The Sexual Survival Guide for Geeks

    by Violet Blue

    What they say about geeks, sex, relationships and hooking up just isn't true: we ARE hot and nerdy, and when it comes to events like SXSWi we could all use a little "booty call boot camp". Anyone can read sex ed basics online, but when you're faced with real-life situations and the nuances of quirky geeks who are smarter than the average hottie, and have that irresistible OCD, you'll need to know more than how to Google a pickup line or navigate a smooth SXSWi afterparty fling.

    In this talk, leading sex educator Violet Blue explains:

    • Sexual health basics, including safer sex 101.
    • Exactly how to have a smooth negotiation about safer sex.
    • Rules and tips for geek flirting.
    • Do's and Don'ts of picking up on geeks.
    • Sex etiquette and social media.
    • How to have a great one-nighter and feel happy saying hi in the halls the next day.
    • Navigating honesty (and health issues) when someone is cheating.
    • Consent: saying yes and no to sex with clarity and coolness.
    • How to have a hot time without pissing off your hotel roommates.
    • Why geeks are better lovers, and how to attract a geek.
    • Geek-specific suggestions for seeing each other after SXSW.

    While heterosexually focused in scope, this presentation will be inclusive of all genders and orientations. Includes a handout of recommendations for a Geek Sexual Survival Kit.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Friday 11th March

    In Room 18ABCD, Austin Convention Center

    Coverage slide deck

  • The Talking Cure: Making Online Discourse Suck Less

    by Clay Shirky

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Friday 11th March

    In Ballroom D, Austin Convention Center

  • When Good Companies Go Horribly Wrong

    by Rolf Skyberg

    This is not my beautiful job, how did I get here? We never want to believe it, but often we watch in horror as the company that we once loved, either as a founder or as an employee, suddenly descends into a rotten, back-biting, stinking mess. Maybe it was a slow death of a thousand cuts, maybe it exploded overnight. Regardless of how it happened, we hope this could have been avoided. Whether you are an old salt or a young pup, you've probably seen your fair share of meltdowns, and probably have some idea of why they happened after the fact…

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Friday 11th March

    In Room 6AB, Austin Convention Center

  • Will Your New Technology Win? Ask a Tree

    by Ross Mclean

    Picking the right new technology to bet on and be on is a fundamental challenge in just about any business. But separating the future blockbuster from the flash-in-the-pan early enough in its lifespan to matter often baffles many of the smartest among us.

    This presentation proposes a simple analogy to help us dramatically improve our ability to predict which new technologies are destined to be the next Facebook, and which will be the next Second Life.

    By taking the audience on a historical tour of successes and failures in human technological innovation and filtering the cases through core principles of psychology, anthropology and other social sciences it makes two core points.

    First, it helps us understand why we are often blind to truly great and novel ideas and how we can learn to see them better.

    Second, it lays out a set of simple principles and a shockingly simple core analogy that anyone working in a field that requires getting humans and technology to interact can use every day.

    LEVEL: Advanced

    At 5:00pm to 6:00pm, Friday 11th March

    In Salon H, Hilton Austin Downtown