Sessions at SXSW Interactive 2011 about Content Strategy and Writing on Friday 11th March

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  • Writing Workshop with @BettyDraper: Saying It Short

    by Helen Klein Ross

    In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Creekside, Sheraton Austin Hotel at the Capitol

    Coverage slide deck

  • The Accidental Writer: Great Web Copy for Everyone

    by Melanie Seibert

    Great copy is critical to the effectiveness of nearly every website. Yet often, a business owner, designer, or developer, perhaps pressured by budget and time limitations, will write the copy him- or herself. This session will tell you when that's a good idea, and when it's not. For those times when it's okay to be the "accidental writer," you'll learn quick tips for crafting effective web copy. For those times when you really need to bring in a pro, you'll learn how to work with a web writer to get the best copy for your website, as quickly and cheaply as possible.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Friday 11th March

    In Creekside, Sheraton Austin Hotel at the Capitol