Sessions at SXSW Interactive 2011 on Friday 11th March in Sheraton Austin Hotel at the Capitol

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• Writing Workshop with @BettyDraper: Saying It Short

  by Helen Klein Ross

  In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."

  LEVEL: Beginner

  • Content Strategy
  • Copywriting
  • Public Relations
  • Storytelling
  • Writing

  At 2:00pm to 3:00pm, Friday 11th March

  In Creekside, Sheraton Austin Hotel at the Capitol

  Coverage slide deck

• The Accidental Writer: Great Web Copy for Everyone

  by Melanie Seibert

  Great copy is critical to the effectiveness of nearly every website. Yet often, a business owner, designer, or developer, perhaps pressured by budget and time limitations, will write the copy him- or herself. This session will tell you when that's a good idea, and when it's not. For those times when it's okay to be the "accidental writer," you'll learn quick tips for crafting effective web copy. For those times when you really need to bring in a pro, you'll learn how to work with a web writer to get the best copy for your website, as quickly and cheaply as possible.

  LEVEL: Beginner

  • Content Strategy
  • Copywriting
  • Writing

  At 3:30pm to 4:30pm, Friday 11th March

  In Creekside, Sheraton Austin Hotel at the Capitol

• Not My Job: The Ultimate Content Strategy Smackdown

  by James Mathewson, Kristina Halvorson, Lisa Welchman, Nathan Curtis and Rahel Bailie

  OK. So let's say your business has a website, a Facebook page, a Twitter account, a blog (or lots of blogs), an email newsletter, some SEO stuff, and eighty bajillion landing pages you forgot about back when it was still funny to rick-roll someone. Who's doing all this content? Are they talking to each other? Should someone be in charge? Who?

  Come feel the love as a marketer, a CMS wonk, a UX designer, and a typical SME are brought together (Jerry Springer-style) to discuss the joys of cross-channel content strategy.

  LEVEL: Intermediate

  • Content Strategy
  • User Experience

  At 5:00pm to 6:00pm, Friday 11th March

  In Creekside, Sheraton Austin Hotel at the Capitol