Sessions at SXSW Interactive 2011 matching your filters

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• Storytelling through Advertising: Engaging Players in Online Games

  by Manny Anekal and Mike Sego

  What do Gillette’s Venus, Disney’s Alice in Wonderland and Skittles have in common? They have all successfully used virtual worlds and game play mechanics to engage players online. Social games, in particular, continue to be a growing form of entertainment, reaching nearly one out of every two Internet users and offering a unique platform for marketers to reach a specific target audience. However, social games always face the challenge of engaging players in a meaningful way without annoying them or detracting from the online experience. This session shares case studies from leading companies and discusses practical ways that brands have turned to social gaming to develop immersive campaigns that actually engage users and keep within a game’s narrative – and the serious risks of doing it wrong.

  LEVEL: Intermediate

  • Advertising
  • Games
  • Social Games
  • Storytelling

  At 3:30pm to 4:30pm, Saturday 12th March

  In Ballroom F, Austin Convention Center