Skype and other video conferencing tools now enable distance to become an asset (and a sexy marketing tool) rather than a deal-breaker in collaborations between artists on the other side of the world. Austin company the Hidden Room and London company Look Left Look Right are working on two cutting edge theatre projects together via Skype (one Shakespeare, one improvisational comedy) and are finding inspiration and a solid new work model. International rehearsal demonstration included!
Gone are the days when brands needed to rely on high profile stories to establish credibility –today, brand marketers become content curators by mingling content from trusted sources with their own material. Long gone is the need to purchase ad space in a relevant trade publication—instead, they just create their own site on the topic. At time when the line is increasingly blurred between the role of marketer and publisher, it is a brave new world out there for brands.
As part of a lively debate on what role brands should play in this brave new world, experts from the publishing, marketing, and internet worlds will come together to address some of the most heated concerns about this changing landscape –including matters of transparency and trust, concern over copyright and fair sharing, and where to draw the line between reporting and selling.
How are newsrooms adjusting to the changing digital news environment? How do they balance transparency and objectivity? How are news consumers responding to information published in new ways? What behaviors and skills are news consumers developing to help them negotiate and evaluate the validity and trustworthiness of the news? What mores and values are emerging from news producers and consumers?
by Douglas Merrill, Jessica Jackley, Paul Leonard and Ryan Gilbert
Technology and mathematics are transforming consumer lending. Historically, it has been nearly impossible for people with bad credit to get loans. Yet, these are often the people who need it most - to buy groceries or pay bills.
Until now, lenders determined who should get loans through a simple underwriting function based on a small amount of credit data. When this data is missing or wrong, banks deny the loan, leaving people to payday loans or pawn shops - very expensive options that put people further in debt.
Millions of people are being denied credit because underwriting hasn’t evolved. Why use only a handful of variables when we have vast amounts of data provided by the customer, the Internet, and social media? All data is credit data and we should use it all to make better underwriting decisions.
Analyzing vast amounts of data, however, requires complex machine learning more akin to search engines than your corner bank. The future of financial services is to become more like a recommendation engine, and less like a place where you stand in line to deposit checks.
The panelists will discuss how to use large-scale data analysis to re-invent underwriting and replace today’s antiquated methods. Better underwriting will open up good credit to people who don't have a lot of good options and materially improve the financial lives of the people who need it most.
You are being watched, tracked, and analyzed right now. But what are they collecting and analyzing? Who’s selling it, who's buying it, and why? And who are “they” anyway?
The subject of personal data collection, analysis, and control has become increasingly covered in various media channels recently such as the Wall Street Journal series, “What They Know”, reporting that a new industry of tracking has arisen, and you better watch out.
Is this buzz fear mongering, or is it true that there’s a dark underbelly of the Internet where your information is traded by big corporations every day to the detriment of web citizens? Or, on the other hand, is there a benefit for keeping this information open?
This data is often used to improve user experiences, web sites, programs, etc. that some of us wouldn’t want to live without. As cloud technologies and database processing improve the ability to mine user data, analyzing and valuing that data will become an even more critical part of the Internet ecosystem.
But where do web citizens fit in this world? Shouldn’t they be free to own and control their data? If so, how can they derive value, and in that process of creating value can they also improve the data?
Can we achieve an information system beneficial to all participants? We will address these questions from two perspectives: individual and industry.
PBS KIDS has been designing non-commercial websites and interactive games for kids for over 10 years. Making an interactive product that appeals, engages and is usable by a child is not as simple as using Comic Sans and replacing an “S” with a “Z”. Children's abilities change rapidly and producers need to ensure that products are developmentally accessible. This session will focus on designing for two audiences: pre-readers (3-5) and readers (6-8), through four case-studies revealing how and why design choices were made based on experience, user testing and informed guesses.
Federating social networks means people on different networks following each other. It's driven by the growth of private social networks for businesses; the development of new Open Source tools for social networking; and concerns about privacy and control of your brand in consumer sites.
The panel will discuss advances in the federated social web and the technologies that are making it possible. We'll cover who's implementing it today, and what kind of control a federated model gives companies and individuals. We'll give first steps on what you can do to weave your company and your social media presence into a federated social web.
Slacktivism versus real engagement is a false dichotomy - the fact is that smart technologists who care about the world are innovating new ways for people to get involved in the causes they care about. Get used to it.
Now, however, as we enter the next phase of this trend, questions still circle around the relationship between the new, less tested forms of involvement and traditional forms of volunteering and service that are still the bedrock of thousands of social change organizations.
If new technologies are adding more rungs to a ladder of engagement in the form of sharing, viral promotions, micro-volunteering, and micro-giving, what's at the top and the bottom? Where do these actions live beside other innovative, non-technical forms of volunteering -- such as pro bono and skilled models? And what are the right business models for social enterprises that are innovating these technologies?
Join moderator Robert Rosenthal from the pioneering social enterprise VolunteerMatch (www.volunteermatch.org) as he discusses these issues with technologists from three bleeding edge social change Web services: Dan Jacobs, founder of Everywun (www.everywun.com), Jacob Colker, co-founder of The Extraordinaries (www.beextra.org), and George Weiner, CTO of DoSomething.org.
by Arturo Garcia-Hernandez, David Schekaiban, Francisco Valencia and Robert Martinez Lopez
Latin America is still behind the U.S. in Internet technology, but cyber crime has become a big issue in the region. In this session I will explain the growth of cyber crime in Mexico, including what drug cartels are doing, and discuss the lack of resources available in Mexico on how to combat cyber crime. Finally, I will discuss the example of start-up Hacking México, the first online information security and expert community formed to combat cybercrime, using online communication tools promoting computer forensics, research, education, and the use of technology such as bioinformatics, artificial intelligence, cryptography, telecommunications and cryptovirology, as well as efforts to combat cyber-drug trafficking.
How is social media changing the TV experience for good? Over the past ten years, we've seen television become truly interactive, from SMS voting on American Idol to real-time audience feedback via Twitter and Facebook becoming a part of everything from CNN to Oprah to Late Night with Jimmy Fallon; at the same time, web series have built millions of viewers on places like YouTube, iTunes, and XBox Live. Now a new wave of always-connected mobile apps, set-top boxes, and gaming platforms are making entertainment more social, location-aware, and connected than ever. Our panel of television and web producers and representatives from top social networking platforms will talk about how they're enabling social viewing and collaboration between producers, stars, and audiences in real-time to create new kinds of TV experiences.
by Andy Carvin
Think NPR and PBS are just broadcasters? Think again. Public media is no longer just a one-way street. In many towns, NPR and PBS stations are the only locally-owned broadcasters, and their mission to serve the public demands that they develop new ways of engaging and strengthening those communities. They're convening Barcamp-like unconferences called PubCamps all over the country, allowing local techies and citizen journalists to forge collaborative projects with NPR and PBS stations, both online and offline. Public media staff work with volunteer coders, creating software for public media organizations that otherwise lack the capacity to develop it on their own. Public media engages communities in new ways that go beyond those annual pledge drives, challenging them to work together for the common good. They're putting the public back in public media - right where it should be. This ain't your father's public broadcasting. Come learn how people are plugging into public media - and how you can get involved.
by Frank Sculli, Gregory Wiet, John Qualter and Charlene Zvolanek
Surgery simulators let medical students experience the adrenaline rush of a real operating room in a way that practicing on a cadaver cannot. Blood and guts aren't new to gaming, and simulators aren't new to training. But when the game is played on the human body, it offers exciting new opportunities for medical students to perfect their hand skills before they ever see their first patient.
At the Center for Immersive and Simulation-based Learning at Stanford, the lowest-performing students in a surgery simulator outperformed the highest-ranked students trained by traditional means. In this panel, we will briefly look at the history of simulation training, explore some simulator interfaces, experience a demonstration of a surgery simulator, and allow (at least) one lucky audience member to put his or her hand on the virtual knife. Panelists will discuss how what we traditionally think of as a game environment can be used to dramatically improve the training surgeons receive, change how surgeons receive accreditation—and ultimately improve their performance in practice.
More than ever, brands are getting into the digital innovation game – and not just the technology and electronics companies we’ve come to expect. It comes down to the new ways brands are participating in digital innovation, how they’re supporting it, and why is it imperative that they do so. This flash panel uses PepsiCo10, an “innovation incubator” that sought to pair start-ups with brands, as a case study and discussion starter on the topic.
A social network that functions like a colony of ants. A database that manages and shares information like a slime mold. What can we learn from the obvious? Millions of years of royalty free R&D embedded in nature holds the answers to many of today’s human centered design challenges. In this presentation, co-facilitated by Chris Allen of The Biomimicry Institute and Michael Dungan of BeeDance LLC, learn how a systems approach that mimics nature’s lessons and resiliency can be adapted to technology design. Biomimicry is a proven design process that asks nature for advice. The application of biomimicry is responsible for the development of successful products ranging from Velcro™ and photovoltaic solar panels to advanced seawater desalination methods and more efficient Japanese bullet trains. Bringing a biologist to the design table to explore innovation in IT application development and optimization can unlock new discoveries. The teachings of specific champions in nature that will lead to break-through design thinking will be offered during the presentation. When approached as mentor, model and measure, organisms and whole systems found in the natural world become powerful collaborators. As B2B and B2C users continue to seek out more robust, fast and reliable forms of technology, the answers may not be in the room, but right outside the window.
2010 was a pivotal year for Web TV, with more influential brands and celebrities recognizing the creative opportunities that the platform offers. Celebrities like Kevin Pollak and Will Arnett went online to create original professionally produced content to strengthen relationships with fans. Additionally, major brands including Wrigleys and Mountain Dew joined this medium due to the opportunity to exponentially increase its brand reach to a vast global audience.
With entertainment and advertising luminaries testing the waters of the digital space, this panel examines the most effective ways in which content creators can capture the attention of brands and create content that will not only resonate with its target audience, but be organically integrated so audiences do not feel as though they are watching ads. It will include how digital studios, like Babelgum, provide a unique platform for brands/celebs looking to team up and engage in quality content and matching creators and celebrities with these forward-thinking brands.
Babelgum is an integrated web and mobile video content platform, available on-demand to a global audience. Its international comedy business develops, produces, packages, programs, markets and distributes original series across its IPTV, fixed and mobile platforms. Babelgum Comedy collaborates with celebrity talent and creators to provide professionally-produced, brand-friendly content and is strategically programmed and curated by Amber J. Lawson.
Are big banks too big to...innovate? It's clear that big banks have lost their innovative edge. Strict new government regulations and frustrated customers walking away haven't even sparked creativity from them. Luckily for consumers, there is a new wave of financial service innovators pushing the limits. Incorporating cutting edge technology, social media and -- believe it or not -- genuine customer service, this new group of financial players are giving traditional banks a run for their money. The Banks: Innovate or Die! panel will discuss why big banks are failing with today's Web 2.0 consumers, and will examine the new players in the space who are stealing customers away due to their innovation.
“Who are you going to believe, me or your own eyes” said Groucho Marx or as the wikiquote page for Groucho tells us, the line was actually spoken by Chico Marx.
This panel discussion will focus on the usage of eye-tracking to get quantifiable data to support what users see and what they don’t when they visit entertainment sites (e.g. sports, games, news, or book sites). While many entertainment sites use analytics to get information about user behavior, there is no way to measure the effectiveness of the visual aspect of their site. Users cannot rationally describe what they feel and what makes certain visual elements desirable; eye-tracking can help you measure such metrics.
This panel will bring in user experience managers, directors, and/or vice presidents who have an eye-tracking lab or have used eye-tracking consultancies to get data to support the value of photography and video on their site.
In this session, representatives from major browser vendors including Chrome, Microsoft, WebKit, Opera and W3C will pull back the curtain revealing some of the challenges with implementation and interoperability. The goal is to have designers and developers get a glimpse into how CSS has struggled and finally gained its footing as the presentation layer in everything we do for the Web.
Join Flattr and our friends from Thingiverse, Readability and Demotix as we discuss rewarding creators and crowdfunding online. All of our teams are striving to enable users and participants to share their money and pay for content that's worth paying for online -- and in some cases IRL/offline too.
Programs like Y Combinator have garnered much attention in the media. Many of the startups are highlighted and critiqued upon launch, but how do these programs fare over time? What lessons have graduates of Y Combinator learned in a post-Y Combinator world? How do they turn ideas into real businesses?
Entrepreneurs are a powerful economic force. They create jobs, grow businesses, and develop the innovations on which America thrives. In order to enable entrepreneurs to thrive, the Administration is committed to reducing barriers to entrepreneurial success. On January 31, 2011 President Obama announced the launch of the Startup America initiative to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation.
As part of the Administration’s commitment to hear and learn from the public, this Startup America: Reducing Barriers panel asks you to join senior Administration officials and high-growth entrepreneurs to discuss the regulatory reforms, reductions and improvements that could be enacted to help high-growth entrepreneurs grow in our country.
In the fourth year of game development, the AppStore has evolved from an indie gold mine to a competitive corporate marketplace. How can an indie developer adapt?
Every member on this panel has experienced large success in the iPhone market along with their share of failures. In addition, every member on this panel is a developer themselves, touching the content and code directly while also juggling biz-dev, marketing, and PR.
This panel will dissect the rise and fall of an indie developer. What makes some developers close up shop vs. what makes some developers prosper (and others hang on by the skin of their teeth)?
From a technical standpoint, we will discuss tips and tricks for developing for the iPhone. We will discuss what the technical difficulties with tailoring your game to the iPad vs. iPhone. And we will discuss which features in the latest hardware / SDK are worth taking advantage of.
Then we will follow the development through to market and discuss tips and tricks on how small developers can promote their games. What sort of strategies seem to be working? What strategies are dead ends?
Finally, we will discuss where we see the future of indie development going. And what’s next after the iPad?
Note: This panel will have a mix of technical and creative, with both programmers and content creators on the panel.
The “Elevation of Black Women in New Media” panel will consist of 4-5 successful web entrepreneurs coming together to help new media websites and/or blogs targeted to women of color help take their blog/website to the next level. Over the last three years thousands of blogs and websites have launched that are ran by black women of all ages and backgrounds – covering topics that range from technology to fashion. Though all of the websites/blogs seem to have had some increase in traffic and garnered some acknowledgement – most do not have the skills, resources or proper knowledge to take their site to the next level. Currently there has not been one black blog/website ran by and for black women that has been VC or Angel funded and the most common reasons potential investors state are 1) the quality of site design and content, 2) lack of traffic, 3) a clear editorial/marketing strategy and 4) failure to have more than one successful revenue stream or lack of revenue stream altogether. Potential investors also claim that our demo does not have any spending power to truly make a return on their investment - which is completely untrue. This panel will not concentrate on funding and/or advertising - though it will discuss - but will give attendees the opportunity to hear successful tools, tactics, how-to's – (such as why moving from a “blogspot.com” or “wordpress.com” site to their own domain is a must to grow), resources, lessons learned and guidance on how to get off the discouraging wheel most black women on the web continue to run on.
This panel provides a unique perspective to the development and impact of social media tools in Mexico today. This panel features journalists from Mexico who will discuss how they use social media tools in their news organizations on a daily basis. In addition, they will discuss how Mexican citizens are using Twitter as a way to respond the lack of information in the newspapers that are under threat of drug traffickers. As news organizations have been forced to practice self-censorship after so many assassinations and kidnappings of journalists, citizens and even journalists have been using social media as the last resort to spread the news. In addition, Twitter has been used by the local Mexican government to inform the citizenry about dangerous areas because of drug trafficking. The journalists in this panel will discuss their own experience and use of social media, but also how society is using it.
Once upon a time there was traditional entertainment. And there was the Internet. Traditional entertainment was aimed at pleasing the masses with neutral programming, or incendiary programming if it was a sweeps week. The Internet was shaped by the masses creating their own content – a heavy use of irony captured on shaky flip cams. Until recently, they stayed in their respective corners, occasionally duking it out over rights and ownership.
As new technologies are introduced and our devices are getting smarter, more mobile, television and the Internet need to play nice. So what will come of this new allegiance? Will television and movies shift their focus to user-created content? Will LA executives check Twitalyzer before Nielsen? Will the Internet be able to maintain its Wild West ways or will content creators need to act more like Hollywood moguls with legions of lawyers and lunch meetings? And most importantly how can the rest of us take advantage of the burgeoning opportunities of this new media landscape?
This panel will be a discussion of the future of new media and entertainment by top-thinkers in all affected industries, from computer chip makers to the guy selling TV’s to regular folks. Each panelist will bring real-world examples and a vision of the future of entertainment.
Who will win the King of the Apps Showdown? YOU DECIDE! Play judge alongside Robert Scoble, Eric Ries, Dave McClure, Bill Boebel, and Stacey Higginbotham for a startup showdown. The winner gets $10,000 in cash & prizes, provided by the awesome folks at Rackspace.
Not too long ago, we got Zipcar, eBay, and Netflix. We got Prosper and Kiva and Kickstarter. What do they have in common? They ask people to share in one way or another. These days, sharing is an industry thanks largely to new technology. And it's critical to the environment, the economy, and the way we live together as a society.
It's also an industry that we don't know much about yet. In 2010, Latitude Research and Shareable Magazine conducted the first-ever comprehensive sharing industry to establish benchmarks for awareness and adoption of existing sharing services, as well as sharing attitudes and behaviors relating to everything from information to food to transportation to workspace to travel accommodations.
The study also sought to understand the new "psychology of sharing". What are the perceived benefits of sharing? What motivates someone to try sharing initially? What are the barriers to sharing, and how do we overcome them? Looking to the future, the study was able to answer what user demands exist, but aren't yet being met, in this new economy of sharing?
We've been hearing for a while that new technologies for authoring, designing, printing, publishing, marketing, distributing and consuming books will disrupt the traditional book publishing business model and empower the everyman self-publisher.
The combined effect of new technologies will supposedly blast open the floodgates that have been simultaneously protecting readers from hordes of hack writers and arbitrarily keeping down literary geniuses whose works don't fit into obvious conventional pigeonholes.
With Print-On-Demand technology for paper books, with distribution channels such as Amazon and the Apple Store to connect book sellers with book buyers, with devices like the Kindle, iPad and Nook for readers to consume books anywhere, it has become fashionable to say that writers no longer need publishing houses, that the poisonous stigma attached to self-published books is losing its venom. But is it true? Self-publishing is not the walk in the park that some would have you believe.
This panel brings together four writers who are explicitly concerned with the novel/novella form. We're not merely self-publishing writers, we're self-publishing novelists. We are custodians of an art form that is under threat by the very technologies that open the marketplace to anybody at all who claims that their manuscript is a novel.
How shall novelists and the novel itself survive?
The big players in social networking are setting a plodding pace of innovation. New startups, keen to offer useful and exciting new means of communication, have migrated wholesale to platform-based approaches. Constrained by what it means to be boxed into 140 characters or Facebook's vision of a lifestream, we're left without a compelling view of what "social" means on the web.
It's time to take back our identities, and with it the web. We'll discuss examples of how the web is more Awesome when people are a part of it (and not just a layer on top of a few companies' databases). We'll talk about what kinds of approaches make sense in this new world (and which don't), and discuss some successes (and failures) that have happened along the way.
Parts of this discussion will be technical; you can't build the web without some HTML, and we can't build a social web without getting our hands dirty. However, tech is boring. You can always look up how to do something - knowing why you want to do something is the hard part. We're going to look beyond the modern gold rush, and talk about ideas that have lasting value for content providers, producers, and consumers, and why you should care.
I was employee number 8. I've watched this company grow to a record of 30 people in a little over two years. Through this process, we evolved in our hiring, striving to keep the company culture and our internal identity intact. This presentation is focused on keeping the original values and ideals of the founders, and growing into the type of company and culture that they dreamed of having in their early years.
11th–15th March 2011