by Gary Hoover
Most Americans are not aware of the impact that the future of Mexico will have on the future of the United States. We too often perceive it as only a beach destination, and a dangerous, scary one at that. Much the same can be said about the rest of Latin America. Understanding Mexico is the gateway to understanding the balance of the Western Hemisphere. Political and economic journalists are absorbed with China, India, Afghanistan, and Iraq. But over the next 50-100 years, the people and businesses of the United States will be as affected by what happens in Mexico and Latin America as they will be by events on the other side of the globe. Likely more affected. The immigration debates on cable news are symptomatic, failing to probe political, cultural, and demographic realities. Latin America’s 900+ million people may have a very exciting future. How that future unfolds is at least in part up to us “Norte” Americans. In order to achieve the most prosperous and peaceful possible shared future, we need a deeper understanding of the people, culture, and geography of Mexico and Latin America. In my fast-paced presentation, I will hit upon key Mexican and Latin data and trends which will likely shape the future of the United States, focusing on Mexico as a first step in understanding. I will allow 15 minutes for questions and answers.
by Oscar Rojas
This session will be presented in SPANISH. Esta sesión será presentada en ESPAÑOL – Crisis de Comunicación en Internet en Latinoamérica. SXSW Latin America programming hashtag: #sxswLatAm
The Internet is a great place for people to exchange opinions and complain about the things they don’t like. Enterprises, brands and famous people are continuously exposed to consumer anger. This can sometimes escalate into a crisis for corporate as well as personal brands.
In this session I’ll try to define and explain what an online communication crisis is and what isn’t. I’ll provide examples of crises, including the most extreme cases, what to do after a crisis and suggestions for proactive actions to protect brands, companies, personal reputations, and how to facilitate conversations with people and consumers in case a crisis arises. My presentation is focused on Latin American companies and audiences, and explain the cultural differences in crisis communications between the U.S. and Latin American countries.
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by Joseph Crump
Latin America has a history of revolutions, but the tide of social change that is approaching will dwarf those that came before. In Argentina, Brazil, and Mexico, the digital divide between the traditional “haves and have-nots” is disappearing, essentially moving an entire class of people from economic despair toward a stable middle class. A digital middle class. And the rise of this digital middle class will have far-reaching implications beyond just that of marketing and even beyond the borders of Latin America. This new class will revolutionize the way you think of social interactions, and will redefine the playing field in our time.
11th–15th March 2011