Sessions at SXSW Interactive 2011 matching your filters

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• Community Engagement Strategies: Rational Debate or Herding Cats?

  by Drew Curtis, Kelly McBride, Tucker Max and Erik Martin

  The promise of social communities on legacy media websites seemed bright at first. Ideally, communities on media websites inform journalists, have reasoned debate on issues, and add to the value of content on media websites. Or at least that's what was supposed to happen. Most legacy media companies have comments and communities, and many are let's just say less than accommodating to reasoned debate. We all know what I mean by that. How did this happen? Is it fixable? Should it be fixed? What are others doing to combat these problems? How does this conflict with first amendment values? On the other hand, many website communities exist without these problems. How did they manage to come into being? How do they stay civil? How do they continue to actually live up to the promise of informing journalism, having reasoned debate, and adding to content value? This panel will explore methods sites use to deal with nutjobs as well as how to encourage and reward productive members in the community.

  LEVEL: Intermediate

  • Moderation
  • Online Community

  At 11:00am to 1:30pm, Saturday 12th March

  In Capitol E-H, Sheraton Austin Hotel at the Capitol