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  • Brand Journalism: The Rise of Non-Fiction Advertising

    by Bob Garfield, David Eastman, Kyle Monson and Brian Clark

    Hard to believe it's been 11 years since The Cluetrain Manifesto, and we're still doing the same f***ing panel. And we're still trying to teach big companies and ad agencies how to communicate like humans, how to listen, and how to use transparency as a messaging tactic.

    Brand Journalism is a way to take those decade-old ideas and incorporate them into actual campaigns (we know, we've done it). The first step is to teach agencies and clients to think like publishers instead of marketers--it's not a new idea, but it's one that is rarely executed well.

    In this panel, Brand Journalism pioneers will share some of the secrets, successes, and obstacles of their award-winning campaigns.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Saturday 12th March

    In Ballroom F, Austin Convention Center

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