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  • Reaching Hispanics Through Mobile - GobiernoUSA.gov's Experience

    by Laura Godfrey

    Hispanics are significantly more likely than non-Hispanic whites to use their phones to engage with their peers by accessing the Internet, sharing pictures and videos, sending messages, and using social networking sites. As the Hispanic population grows within the United States, these behaviors present new opportunities for the government to interact with people. Laura Godfrey's presentation will explain how GobiernoUSA.gov is reaching out to mobile-enabled Hispanics by building a mobile friendly version of the site.

    LEVEL: Beginner

    At 11:45am to 12:00pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

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