Sessions at SXSW Interactive 2011 about Brands and Innovation on Saturday 12th March

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  • Brands and digital R&D: PepsiCo10

    by Tracy Kobeda Brown

    More than ever, brands are getting into the digital innovation game – and not just the technology and electronics companies we’ve come to expect. It comes down to the new ways brands are participating in digital innovation, how they’re supporting it, and why is it imperative that they do so. This flash panel uses PepsiCo10, an “innovation incubator” that sought to pair start-ups with brands, as a case study and discussion starter on the topic.

    At 10:30am to 11:15am, Saturday 12th March

    In Meeting Room 2, Austin Convention Center

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