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  • Brave New World: Debating Brands' Role as Publishers

    by Gary Kim, Tom Ashbrook, Lora Kolodny, Pawan Deshpande and Joe Pulizzi

    Gone are the days when brands needed to rely on high profile stories to establish credibility –today, brand marketers become content curators by mingling content from trusted sources with their own material. Long gone is the need to purchase ad space in a relevant trade publication—instead, they just create their own site on the topic. At time when the line is increasingly blurred between the role of marketer and publisher, it is a brave new world out there for brands.

    As part of a lively debate on what role brands should play in this brave new world, experts from the publishing, marketing, and internet worlds will come together to address some of the most heated concerns about this changing landscape –including matters of transparency and trust, concern over copyright and fair sharing, and where to draw the line between reporting and selling.

    LEVEL: Beginner

    At 9:30am to 10:30am, Saturday 12th March

    In Ballroom F, Austin Convention Center

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