The agency model of billable hours, budget overruns and hierarchical team structures was built in the early 20th century. Although things have changed significantly thanks to technology, labor equity and innovation in other industries, this outdated model continues its vampire-like sucking of vendors dry.
Examining the traditional model, we’ll identify reasons why agency-contracted work is potentially perilous for your business. Instead of being results-oriented, agencies charge hourly rates regardless of (un)successful outcomes. Agency staff, constrained by the pressure to bill hourly are stifled creatively and prevented from serving clients as best they can. Should these time sheet zombies continue representing brands to the public?
Thankfully, many workable solutions exist: bring creative personnel in house, pay for quantifiable results, empower yourself to learn new necessary skills, insist on agency and vendor accountability, and more.
As the sun sets on the agency world, and the ball is in the court of business owners. Are you ready to adapt to the 21st century and make a jump to a new way of doing business?
11th–15th March 2011