by Anders Boelskifte Mogensen and Christian Schwarz Lausten
New technologies have enabled a movement towards a more democratic form of innovation and as a result of this many organisations, including organisations in the public sector have become increasingly interested in creating social media platforms as a means to connect with citizens and target groups. They create platforms for participation and some succeed in getting a lot of attention, however many platforms fail to stay “alive” and are left unused shortly after. What often happens is that organisations fail to acknowledge the fact that the currency on platforms for participation is not money or goods, but people and their engagement. So what is the key to keep these platforms alive? Furthermore; how and to what extent can social media technologies be deployed in the effort to engage citizens and users of public services in the co-creation of novel and improved services?
The presentation evolves around two real life and hands on case studies of public organisations in Denmark, which is one of the most digitalised countries in the world. The learnings will be shared through 10 take away advice on how to make participation happen.
I can guarantee a lively and engaging presentation about social media and public service innovation seen from a European point of view, which will be of great relevancy to any thinker or doer in the digital landscape.
11th–15th March 2011