Sessions at SXSW Interactive 2011 matching your filters

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  • The Death of the Death of Longform Journalism

    by Evan Ratliff and Max Linsky

    The web was supposed to kill longform journalism, relegate it to a slow demise in the pasture of print. The stories were just too long, conventional wisdom held. The web was about the efficient delivery of information—who had time to read 5,000 words on a browser, let alone pay for the privilege?

    Longform journalism was going to die. And it almost did.

    But the combination of elegant mobile devices and innovative apps has proven that the audience for longform journalism still exists—and has the potential to grow. Turns out, the problem wasn’t that the stories were too long. People love stories! The problem was that nobody had spent much time thinking about how best, for readers, to present and distribute them digitally.

    At the same moment that many publishers were being forced to give up on the feasibility of longform work, readers were finally given the tools to read pieces when, how, and where they wanted to.

    This panel will discuss: what those tools are, how they’re being used, how some publishers are taking advantage of them, how other publishers are failing to take advantage of them, how the digital reading experience will continue to evolve, why journalists will always be the core audience for longform journalism, the iPad and the Kindle, Instapaper and Readability, and whether or not anyone is making any money from this stuff.

    This panel will not discuss: the upside of paginating long stories.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In N. Capitol View, Sheraton Austin Hotel at the Capitol