Sessions at SXSW Interactive 2011 matching your filters

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  • Beyond the Hype: Mobile App Opportunities In Africa

    by Justin Arenstein

    Africa's 1 billion people are the world's fastest growing market for mobile phones.

    Sales of mobile phones on the continent grew 22% year-on-year in 2009, and are projected to add another 280-million users by 2015. But Africans are not just users: they’re also pioneering ground-breaking new mobile services, leading the world in everything from mobile money to mobile health.

    The speed of growth has, however, created so much sensational hype that it is difficult to tell the real opportunities from misleading exaggeration.

    This panel will cut through the hype, to explore the real opportunities in Africa for mobile app developers: is it all low-tech, or are there markets for cutting edge apps? Where are the most sustainable markets, what kinds of apps / services are most likely to succeed, and which mobile platforms offer best scope for success?

    The panel will also examine the successes and failures of developers who have already taken the plunge, and will evaluate which African mobile developers are best placed for partnerships or other collaborations.

    And, because Africa is pioneering its own world-class mobile services in everything from augmented reality to geo-social and other location-based services, we will explore which of those mobile innovations are poised for global expansion.

    LEVEL: Intermediate

    At 9:30am to 10:30am, Sunday 13th March

    In Salon D, Hilton Austin Downtown

  • Big in Japan: Outreaching to a Unique Market

    by Akinori Koto, Ryan Holmes, Fumi Yamazaki, Marcus Nelson and Robert Laing

    Web and mobile technology have developed differently in Japan than any other country with hardware, features and social communities which are completely unique to this singular market. But Japanese companies are now realizing this introverted market position isn't sustainable and are now looking towards technology from outside and exploring way to create technology for outside of their country.

    Japan has ubiquitous high-speed coverage and a voracious appetite for tech gadgets, however, their tools have developed with entirely different features than other countries. For example: Japan's "Galapo-phones" commonly include streaming TV and multi-character sets, Mixii and Gree each have more than 30 million users on their social networks, and Yahoo is a whole different experience from US counter-part.

    With meteoric growth in Twitter and network tools, Japan aims on becoming the regional leader for emerging social web technologies -- much like their early leadership in consumer electronics and gaming industries. This presents opportunities for collaboration and partnerships but localizing requires more than translation.

    This panel will discuss the unique characteristics of Japanese web and mobile market including tactics for connecting to markets, identifying opportunities, and outreaching to audiences, plus understanding unexpected cultural nuances and consumer expectations.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In Salon D, Hilton Austin Downtown

    Coverage sketch note

  • HTML5? The Web's Dead, Baby

    by Erik Klimczak, Emily Lewis, Rick Barraza, Branden Hall and Thomas Lewis

    Wired declared Web 3.0 the age of apps and that the Web was dead and the future is native apps. Insight or naiveté? We’ll discuss the current merits of HTML5, and which companies and technologies will accelerate its adoption among mainstream consumers and create new opportunities for developers. We’ll also discuss the impact this can have on current native application strategies for Windows, Windows Phone 7, Mac, iPhone/iPad, and Android by looking at the impressive work that is being done today with the Web and apps to deliver compelling consumer experiences. But we’ll also address the shortcomings and the reality of HTML and what Web and app designers and developers can and should be doing today.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Sunday 13th March

    In Ballroom C, Austin Convention Center