Sessions at SXSW Interactive 2011 matching your filters

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• Hoax or Transmedia? The Ethics of Pervasive Fiction

  by Andrea Phillips

  The classic ARG storytelling technique involves putting content into the real world and web as if the story were really happening. But the line between truth and fiction online is blurry -- and getting blurrier all the time -- so not everyone who finds your content will know it's not for real.

  One person's hoax is another's deeply immersive experience. And what one considers a killer practical joke can be a terrifying ordeal to somebody else. So how does a transmedia designer learn to strike the right balance between immersive and responsible?

  LEVEL: Intermediate

  • ARG
  • Ethics
  • Transmedia

  At 11:00am to 12:00pm, Sunday 13th March

  In Room 12AB, Austin Convention Center