Sessions at SXSW Interactive 2011 about Online Video and Community on Sunday 13th March

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  • Cultivating Community Through Video

    by David Prager

    David Prager, founder of Revision3 and a panel of the Web's leading community leaders can provide insight as to how to establish, connect and keep an audience intrigued in online video programming. Revision3 is the online video industry’s largest television network, creating and producing more than 25 original shows. Viewers are drawn to the network’s content with 6 million shows downloaded per month.

    The members of the panel will have experience creating content that cultivates a loyal following. They can provide perspective as to how to secure an audience and keep them interested using the following tactics.

    -Establishing a rallying point: find a place for the audience to communicate about the show whether it be through the show host, community website or audience interaction

    -Social Media Connection: Create interactive between show viewers with Twitter and Facebook to deepen audience commitment to the program and spark the interest of new viewers. Revision3 has set up a social media directory accessible to all show talent and staff, promoting communication between viewers, creators and show hosts.

    -Regularly scheduled releases: Consistently providing new, quality content helps to maintain a connection with the audience and secure interest, building a personal experience with the viewer

    LEVEL: Intermediate

    At 5:15pm to 5:30pm, Sunday 13th March

    In Ballroom E, Austin Convention Center

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