Sessions at SXSW Interactive 2011 about Design and Typography on Sunday 13th March

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  • Cure for the Common Font

    by Frank Chimero, Jason Santa Maria, Typographica.org, Stephen Coles and Tiffany Wardle

    Hundreds of new typefaces are released every year by hundreds of vendors. Some of these fonts are good for nuts-and-bolts text, some for showing off. Some work well on the web, while most are just awful. A select few are destined to be classics. The sheer volume and variety of options can be overwhelming. So, understandably, most designers just stick to the same old safe standbys they’ve always used — the ones that came with their computer or they learned about in school. The panelists, all typographic experts, will show how they broke free of tired text, sharing their secrets for selecting type, including best practices and personal case studies.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Sunday 13th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake