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  • Sports & Music: Perfect Harmony

    by Brian Jennings

    Technology has radically altered the face of the music industry; the marketing platforms of yesteryear are no longer sufficient for audience development and distribution. As a result, the industry must rely on new platforms - Internet, mobile, on-demand, social networks - to drive demand. The proposed presentation will examine how professional sports has emerged as another powerful new platform for the music industry to help drive demand, engagement, distribution and revenue. Attendees of this presentation will learn about:

    • The natural synergies between the music industry and pro sports
    • The demographic overlays
    • The wealth of potential integrations between music and sports (products, merchandise, events, etc.)
    • The artists and leagues/teams that are innovating in this area
    • Future development and distribution opportunities between artists and leagues/teams

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In TX Ballroom 5-7, Hyatt Regency Austin

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