If you’re in charge of social media for your company, you’re likely struggling to show the executives what exactly all that hard work does for the business. You know it’s worthwhile, and you know there’s ROI, but you don’t have the tools or the resources to scientifically measure exactly what it all means. In fact – it’s probably getting to the point where you’re fed up.
This panel will gather experts from the social media monitoring and analytics world to share insights into the best ways to measure your social media campaigns without having to go to the ends of the earth to do it. What should you be paying attention to? What doesn’t really matter? How can you make measurement less of a burden and more of a strategic advantage?
Panelists will share real-world examples of how you can start measuring with accuracy and ease without losing any more sleep.
What do science fiction stories tell us about how social networking and user-generated content will evolve? How it will affect us as a civilization? Futurists and SF writers will explore real possibilities for the next fifty years of social media - and debunk bad futurism that predicts either total abundance or complete apocalypse.
In 2009 the Iranian government expelled most foreign media organisations and jammed international broadcasts. For the BBC's Persian TV emails, video, Twitter and facebook postings from Iran became the main source of news. Groundbreaking stories were complied using material from viewers and listeners - often sent in with great personal risk to themselves.
The current protests in Egypt, seem to have begun on Facebook. In the Xingjian province of China government censors were defeated by a tweet - news of a popular uprising amongst the regions Uighurs in this remote province leaked out to the world's media. A military clampdown ensued, but not before foreign media got to the region and heard the Uighurs grievances. Conversely the oppressors use the same social media tools, partly to spread disinformation about their activities, but also in the cases of groups such as the Taliban, to push their beliefs.
The panel will discuss how censorship and suppression is made more and more difficult to hide by the social media revolution, and the impact of this for traditional media organisations.
Julian Siddle the inventor of the BBC's technology programme Digital Planet leads the panel with journalists from the BBC Chinese and Persian services who were actively involved in these stories. Examples of UGC - user generated content; videos produced by the public in places with repressive regimes, will be shown during the panel.
While many businesses and corporations have started to adopt social media as part of their marketing, communications, and other business practices, regulated industries - such as pharmaceuticals, financial services, and the automotive industry - often face challenges and restrictions that other industries do not need to consider, such as federal regulations and industry guidelines.
This panel brings together an esteemed group of social media pioneers within regulated industries, who have not only transformed their organization's approach to social media, but also successfully planned and executed numerous social media programs, while adhering to their respective industry regulations and limitations. The session will cover:
Influential people, from journalists and entrepreneurs to investors and developers are idea-generators shaping the ideas we drool over and discuss et infinitum. But who are these people leading the charge? How did they come to be, and rise above the rest to gather a following?
Sites like Twitter and Facebook are now testing grounds for quantifying the world’s leaders. But do we understand what influence means and what variables are really at play? We all know that a follower count means nothing, but what does a RT mean? Or better yet, what does an @reply by Scoble mean vs. one from Arrington? Beneath the surface is where the science gets really interesting.
In this panel you’ll hear from the experts who are distilling influence down to it’s basic components. They’ll explain tips for increasing influence, which variables really matter and the types of influence they are discovering across the web.
You cannot swing a dead cat without hitting a “social media expert” (that is an expression, I am not suggesting kitty homicide). These “experts” are self anointed, often re-publishing sound bytes. But perhaps the best answers come from practitioners, like you. Join this session to get real answers from your peers on the toughest questions in social media. Format will be a quiz game show where audience volunteers are asked a question. The worst answer will lose their seat. There will be a final round to anoint the “social media expert”. The winner (determined by the audience) will win a valuable prize, in addition to the glory. You will learn real answers to real questions, but perhaps most importantly learn that the real experts getting business results are not necessarily the ones who who spend the most time to pimping themselves on Twitter.
Tribalism has become a new buzz concept for social networking, but what is a tribe really? In this panel we will explore what Native Americans know about tribal systems and what holds them together, motivates membership and how to tap into that to support or create lasting tribes. There are 3 fundamental components: leadership, vision and ritual that can be the basis for tribal identification.
Check out http://www.dgtltribe.com for more info
Social media has become a critical channel for organizations to plan and communicate with customers or communities in times of crisis, but these efforts often fall flat or are overshadowed by an explosion of conversations. Whether flooded with inquiries on Facebook and Twitter, or proactively communicating or monitoring across social channels for important updates, organizations need strategies and technologies that will effectively scale and integrate with all other business touch points. This panel will highlight examples of crisis communications harnessing social channels done right (and wrong).
The notion of “social” on the Web is continuing to change as people look to connect more seamlessly online, no matter where they are. For the first time, the idea of an algorithmic-driven Web experience is challenged by a people-centric one where it is discovered through shared connections. People and interests define the next great organizing principle of the Web. This talk will discuss the evolution of discovery on the web--from directories, to search, to people--and what lies ahead.
In an industry where the only way to be seen was to get a spot on the tonight show or a time slot in one of the legendary clubs, the internet has been a game changer. This panel of Comedians, Venues, Networks, and Bloggers will study the state of Stand Up Comedy, how social media can benefit aspiring and established comics and how the saturation of original comedic content online has affected mainstream media and the business of comedy.
Oversharing is over. Now we're told opening up online is the most valuable currency there is. What's the real value in relating the most painful, awkward, potentially humiliating parts of our lives on the internet? Is there a line anymore between authentic self-expression and savvy marketing? If The New Transparency is really what we're being sold, how transparent are we ready to be?
Do your 500 "friends" on social networks really know what you will like? How many of your friends' shared links that you click each day are interesting to you? The social graph brings trust and meaning to the web, but often creates information overload from over-sharing. And because real-time updates and feeds emphasize recency over relevance, rare gems often fall through the cracks. This talk will discuss the issues and considerations when designing a personalized discovery engine, one that combines the social, peer and taste graphs to produce relevant, peer-sourced recommendations and serendipitous discovery of new online content. StumbleUpon CEO Garrett Camp will go over the concepts and mechanisms behind such recommendation systems, and highlight findings from analysis of StumbleUpon's database of over 15 billion personalized stumbles.
by Bill James
Who and what can we now trust in social media? The promise of a new trust and authenticity from the democratization of content was seductive. Is it still credible? The blogosphere seems crammed with trolls, affiliate marketing spammers, cobbled content for viral and book marking campaigns, bogus personas working as intelligence and information hackers and salesmen masquerading as customer servants. Even the evangelists have retreated into a mantra of mere disclosure. Has the new hope for trust and openness been hijacked by the same commercial amorality that dominated traditional media? Will everything new get old again? Both brands and media owners have turned to different methods of censorship. Does censorship offer a real solution to the death of trust in social media content and brand reputation?
11th–15th March 2011