Sessions at SXSW Interactive 2011 matching your filters

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  • Chatter Matters: Using Twitter to Predict Sales

    by Elizabeth Winkler

    Our goal is to present new research techniques which the academic world has developed that can benefit the industry in areas such as market research, advertising, and consumer relations management. Blending together computational linguistics, natural language processing, computer science, marketing, and advertising the panelists have managed to use Twitter and other social media for research. The results, and the processes leading to them can greatly benefit the industry.
    The panelists are world renowned professors know to be at the forefront of technology as well as the Online Managing Editor of the Massachusetts' Institute of Technology (MIT)’s Sloan Management Review, a publication targeting top industry executives.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Sunday 13th March

    In Room 204, AT&T Conference Center

    Coverage slide deck

  • YouTube Analyzed: User Behavior on Social Media Sites

    by Anjana Susarla and Qian Tang

    The goal is to understand how people behave in online social media and what impacts their behavior. Video providers take efforts to contribute videos on YouTube in order to get attention, build up reputation, and eventually enjoy the benefit of good reputation. Their behavior strategically in video creation and promotion. They not only consider their viewers’ reaction to their videos but also their competitors’ behaviors when making movies. Twitter provides a complementary platform for YouTube users to advertise themselves, to reach more potential viewers, and to learn their audience’s preference in videos.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Sunday 13th March

    In Room 204, AT&T Conference Center

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