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  • No Excuse: Web Designers Who Can't Code

    by Ethan Marcotte, Wilson Miner, Jenn Lukas and Ryan Sims

    Some of the most important design decisions happen in code.

    In 2009, I gave a talk at the Build conference in Belfast with what I thought was a fairly uncontroversial premise: web designers should write code. Since then, the subject has sparked more than a few debates, including a particular heated pile-on when Elliot Jay Stocks tweeted that he was "shocked that in 2010 I’m still coming across ‘web designers’ who can’t code their own designs. No excuse."

    In a recent interview, Jonathan Ive said "It's very hard to learn about materials academically, by reading about them or watching videos about them; the only way you truly understand a material is by making things with it." He's talking about product design, but the principle is just as relevant to the Web (if not more so).

    "The best design explicitly acknowledges that you cannot disconnect the form from the material--the material informs the form.... Because when an object's materials, the materials' processes and the form are all perfectly aligned.... People recognize that object as authentic and real in a very particular way."

    As our industry grows and roles get more specialized, it's possible to become a "web designer" without more than a cursory understanding of the fundamental building materials of the Web: the code.

    Is this just the price of progress? Are the days of the web craftsman soon to be in the past? Or is a hybrid approach to web design and development something worth preserve?

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In Ballroom B, Austin Convention Center

  • Jeffrey Zeldman's Awesome Internet Design Panel

    by Mandy Brown, Dan Mall, Jeffrey Zeldman and Roger Black

    He brought us The Web Standards Project, A List Apart, Designing With Web Standards, A Book Apart, and so much more. Now legendary blogger, designer, and creative gadfly Jeffrey Zeldman brings us a SXSW panel. There will be discussion. There will be special guests. Quotable insights will fly faster than your fingers can peck them into Twitterific. Combustible wit will fill the room. And in the end, we'll all be a little wiser than we were.

    LEVEL: Advanced

    At 5:00pm to 6:00pm, Sunday 13th March

    In Ballroom D, Austin Convention Center

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