by Sarah Nelson
A search on Amazon shows 62,000+ books on leadership but almost nothing to help creative team leaders build and sustain a creative environment. Creativity and innovation can be delicate and emotionally fraught processes. Leadership theories are helpful, but what do you do when your star designer suddenly starts mailing it in? Or a project team is frozen in infighting? Or one of your designers just can't find their footing in a new project? When you got your big promotion for being an amazing designer, no one told you that you needed an entirely new skill set. Sink or swim, baby.
For this session, Sarah B. Nelson gets practical on the topic of creative leadership. From vision development to team alignment, from bottom-up empowerment to top-down intervention, Sarah will inspire you with practical ideas to motivate your team and rouse them to greatness. She will draw on her extensive experience leading creative teams at Adaptive Path and Hot Studio -- and inform the discussion with research and interviews from organizational psychologists, experienced managers, and successful creative leaders.
Local deals, once relegated to the weekly circular, now drive the fastest growing sector in internet history. Groupon, LivingSocial, BuyWithMe and others created a billion dollar industry almost overnight. Local publishers have influenced our spending for years, but they are finding a powerful new monetization vehicle as offline commerce comes online. Hundreds of publishers have launched Daily Deal products in the last six months, and this is just the beginning.
The founders of LivingSocial, DailyCandy Deals, Group Commerce and Yipit will discuss the future of the Daily Deal space and how local media companies, apps and directories are adapting to it.
Over the past several years, there have been many discussions regarding how interactive technology can drive change in our nation’s politics – but of perhaps greater importance is how technology can improve the daily functioning of our nation’s government.
The discussion should not be a partisan one – this panel will bring together leading innovators from both parties to engage in a post-partisan discussion about how technology can improve the public’s interactions with their government.
This discussion should be about specifics – we can all agree on the broad principles that technology drives change – but we have all heard that conversation before. This panel will focus on the specific progress that has been made, the specific opportunities that exist in the near future, and the specific challenges that need to be addressed.
As citizens increasingly become on-demand consumers in their daily lives, it is clear that government needs to better utilize interactive technology or it will only be more radically disconnected from the public.
This is not a political conference, which is precisely why it should be where this conversation takes place – how can the innovations from the creative, marketing and interactive communities be applied to improving our nation?
Our government needs to modernize. We need to move forward and debate new ideas, focusing on how we can collectively make our government work smarter, faster and better for all citizens.
YouTube's annotations tool opened up a whole new way telling stories, with the rise of interactive videos that let viewers "choose-their-own-adventure" as they navigate through the story. This panel bring together the best and most creative of YouTube's new breed of interactive storytellers to share their secrets of how they pull off these complex creations—including a walkthrough of actual viewer decision trees from their projects.
We drive cars to the gym to run miles on a treadmill. Inclement weather notwithstanding, why don’t we just run down the street? The activities are disconnected. We sit in close physical proximity with each other and text others far away. The activities are disconnected. Technological mediation creates a disconnection between physical goals and technology’s "help" in easing our workload.
There are at least two types of disconnection enveloping our days: one between ourselves and our environment (e.g., pumping water vs. pumping iron) and one between ourselves and each other (e.g., individual distraction vs. global connection) with technology wedged in between in both cases. If our culture is essentially technology-driven, then what kind of culture emerges from such disconnections between our physical goals and our technologically enabled activities?
by John Ellett
Whether it is a cool iPad app, a Facebook promo or an engaging blog concept, great new interactive ideas must get green-lighted before they see the light of day. In many companies this can be a frustrating experience. This panel will provide advice on how to get to “yes” from marketing executives who have approved (and killed) ideas like yours. A discussion of examples from the panelists’ respective companies will be followed by an “open mic” session where the members of the audience get to make one-minute quick pitches for advice from the panelists. The attendee with the best pitch will get a $100 gift card to celebrate his/her creative idea by exploring Austin’s exceptional eateries (or drinkeries) during the conference.
by Joe McCann
HTML5 is no question the "buzzword du jour" in tech nowadays, but looking past the vernacular cruft one will discover that the HTML5 technology STACK is actually an incredibly powerful & useful framework for apps well beyond the traditional web browser. Massive companies like Google and Hewlett Packard are placing huge bets on the future of "HTML5 App development". From HP/Palm's WebOS to be used in their mobility products to Google's Chrome OS, HTML5 is not simply another buzzword that can be treated as a mere passing trend, but should actually be taken seriously for app development.
But what makes up the HTML5 stack and how will it truly be the future of software? What are the benefits & risks associated with using the HTML5 stack? Prove to me it works. All of these questions & demands will be answered & showcased in the presentation including important issues such as:
by June Cohen
by Neal Pollack
If too much stress at SXSW has you a little uptight, then the solution is simple -- relax and let it go. Start your day mindfully with an hour of light, meditative stretching. Yoga was developed thousands of years ago as a way to prepare the body and mind to be more receptive to enlightenment. What better way to prepare for all the new people and ideas you will encounter every day at SXSW Interactive?
The Texas Game Incubator is a non-profit organization focused on creating jobs and wealth in Texas through the promotion of game-focused entrepreneurship. Learn how TGI can help you connect with development professionals or provide support to your brand-new start-up company in the interactive digital media space. Our intention is to make Texas a global leader in the video game & applied games industries.
While both music and design have theoretical underpinnings, they also share a certain ineffability. A musical masterpiece and an exceptionally crafted experience demand more than the simple application of theory. They also demand virtuosity. Designers must skilfully bring together clicks and gestures — the building blocks of interaction design — to form a meaningful experience. Although it's simple to describe these components, we often resort to vague shorthands like 'look & feel' to explain what happens at the experiential layer. Similarly, composers rely on formalised technique to write music; yet ask what makes a piece remarkable and the answer will be similarly nebulous. In this session, we will examine parallels between music and interaction design, including harmony, genre, rhythm, fashion and emotion. Along the way, we will learn how that which defies easy definition can elevate digital and musical works from good to miraculous.
1. Why do some interactions and some pieces of music—even when they seemingly 'obey' all the rules—still feel wrong?
2. What is it about music that provokes such a profound emotional response and how can designers learn from it?
3. Why, despite all expectations, the overflow of information can actually be a rather lovely experience.
4. Why does innovation actually feel bad?
5. And finally, just what is 'The Brown Noise'?
What happens when Wikipedia isn't big enough? This is a key question for those developing closed community spaces. Wikipedia came onto the scene promising to offer a repository for all knowledge, but it turned into the world’s best encyclopaedia—absolutely nothing more, nothing less. A remarkable achievement it is, but one that never managed to store local knowledge with the same reverence as general, global knowledge. This panel will explore how developers are trying to address these limitations by building a different kind of collaborative environment. From local wikis that only allow those who live in the community to contribute to government-sponsored social networks meant to enhance a specific organization, the panel examines the viability of closed and semi-open networks. The panel will specifically look at how you get local communities involved in mass collaboration: 1) What topics generate traffic for local communities? 2) Which current collaborative tools work best for community engagement? 3) What kind of collaborative tools are needed for the future? 4) How do local collaborative environments reach out to community members who lack digital literacy? To answer these questions on local collaboration the panel will involve experts involved with DavisWiki.org and the Department of State, as well as those involved in digital inclusion efforts in underprivileged communities.
by Khoi Vinh
Khoi Vinh, former design director at the NY Times, will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Ordering Disorder: Grid Principles for Web Design
by Mark Briggs
The Internet has forever changed the way that news is produced and consumed. It has crippled the traditional business model for print publishers by exploding the distribution monopolies they once enjoyed. It has also been a boon to the audience, allowing accessibility, interactivity and accountability for journalism like never before, and allowing new business models to emerge. Much has been written about using digital tools for the practice of journalism (including what I've contributed with Journalism 2.0 and Journalism Next) so this book will focus primarily on using digital tools (in a new digital ecosystem) to launch and successfully run a new media news business.
New digital models have a proven, sustainable economic model supporting quality journalism. A closer look at the new forms of news and journalism that are succeeding will reveal how journalists/entrepreneurs can use those lessons to launch their own start-ups.
by Mark Briggs
Mark Briggs will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Newstopia: The New Business Models for News
Cennydd Bowles and James Box will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Undercover User Experience Design
Blockbuster had it all figured out.
Kodak was America’s favorite company.
Tower Records was the place to be.
Cunard was the fastest way to travel.
Alas, no more. Each of these companies were blindsided by innovation. In the blink of an eye, their entire reason for being disappeared into thin air.
Every day companies new and old, small and large, start down the path to obsolescence. Some have no idea that they are in trouble, others are fully aware and are begging for help. It’s a challenge that can only be addressed by changing culture and behavior, and by a mix of traditional and digital thinking.
1)Identify the opportunity (brand, consumer, behavior, competition)
2)Convince the right people that they have a problem (get thee to the CEO)
3)Build things for consumers and internal audiences (useful things)
This session will train people to think differently about how they approach problems, to look at fixing the big picture instead of tactical problems, and to see the opportunity in change.
by Lynn Teo
With every new “form factor” comes a unique set of design conventions and interaction paradigms. The emergence of tablet interfaces such as the iPad marks a new chapter in digital design. How much of web navigation or smartphone conventions persist in this new world? And what are we seeing that's new? Are there specific wayfinding and browsing mechanisms that make for a satisfying and productive iPad user experience? Based on an assessment of 50+ iPad applications that run the gamut from utility/transactional interfaces to comic readers and other publishing apps, this presentation provides a focused analysis and assessment of navigation methods in a distilled format. Navigation schemas will be explored by interaction design themes, supported by examples, and recommendations on when best to employ them.
Agile is broken. With large corporations rapidly adopting agile, it is crucial that these teams include designers to create great products. Agile, by its nature, shortcuts the design process without considering the value that design brings, not only in providing on-the-fly design solutions but also crafting the vision of a product that the team can work towards. In the agile framework available to larger companies, there isn’t structure in place that takes into account the work style of design team members. Why is this important? Because design needs more than 5 minutes. How can designers help teams deliver high quality products while grappling with the excruciating constraints of agile? We are designers on an agile team in the corporate world. These are our stories of triumph and tragedy. Come hear what worked for us and share your own war stories.
Online supporters are working to save the world one Tweet at a time. But how can nonprofit and philanthropic causes take their efforts to the next level and stand out from the crowd to increase the success of social campaigns? Hear from technologists and nonprofits on how to define and implement the ideal strategy and get advanced with metrics to make social a key component of online fundraising and advocacy campaigns.
Over the last few months, the Arab world has once again resurfaced as a topic on the world's mind and at the forefront of media. This time however, not in relation to terrorism, but revolution; not violence, but democracy. A new arab identity is emerging... an arab that is literate, socially engaged, politically active, modern, moderate and digitally savvy.
What is behind this new identity? How has the way arabs perceive themselves affected the way the world defines an arab and vice versa? What role has technology such as the web and social media played in this shift? How much can be attributed to deliberate efforts from within the arab world to redefine its identity through active movements in entrepreneurship, creative expression and science/technology literacy.
This core conversation is timely with unresolved crises in Egypt, Yemen, Bahrain etc., but also Iran and Libya. Join us for a discussion led by developer and co-founder of Aiki Lab Cultural Center in Damascus, Jon Philips and Lebanese interactive artist and CC fellow Ayah Bdeir, accompanied by various invited arab entrepreneurs, artists, designers and cultural leaders.
The classic ARG storytelling technique involves putting content into the real world and web as if the story were really happening. But the line between truth and fiction online is blurry -- and getting blurrier all the time -- so not everyone who finds your content will know it's not for real.
One person's hoax is another's deeply immersive experience. And what one considers a killer practical joke can be a terrifying ordeal to somebody else. So how does a transmedia designer learn to strike the right balance between immersive and responsible?
by Jay Cuthrell
Social network privacy concerns? Step back and consider this: Lawful Intercept (LI) is how all network users are able to be monitored and analyzed in real-time. While many are concerned with privacy on a popular website, LI empowers an elected or appointed authority to know our digital comings and goings around the clock. This presentation will highlight the latest in LI technology, LI challenges , and how each of us can shape future of how LI is perceived and used.
by Dan Gillmor
We're in an age of information overload, and too much of what we watch, hear and read is mistaken, deceitful or even dangerous. Yet you and I can take control and make media serve us --all of us--by being active consumers and participants. In his new book, Mediactive, Dan Gillmor explains how.
Forget about checklists.* Put away the standards and guidelines.* Focusing on accessibility regulations won't win you many friends or fame. In this session you'll learn what can bring you friends and fame, along with success and satisfaction.
Get the secret to making your website and other products work well for older users, people with disabilities, mobile users, and more. (grab those aging baby boomers by their iPhones)
If you answer yes to any of these questions, you should come to this session:
This session challenges the way most people think about accessibility. We'll turn the tables on the technical aspects and take a good look at the human aspects -- and how to use this to advance your business. We'll provide specific guidance on using new resources to improve your organization's accessibility approach and future outlook.
You'll get a clear plan and specific tips on how to conduct a buy-in session that will make your life better. (really, it will make your life better) Come away with a fresh approach to design and development of products that work for people, and make you shine.
How to Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now. In every market, there is room for smart organizations to seize market share and improve profits by providing a product or service or communications initiative at speed. Real-time marketing and public relations is when organizations respond to events as they occur. It's when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it.
by Scott Belsky
Ideas don't happen by accident - or because they are great. Ideas are made to happen through a series of forces related to organization and leveraging the power of community. After years of research, Scott Belsky and his team at Behance have found a series of best practices common across some of the world's most productive creative people and teams. Scott's recent book, "Making Ideas Happen" has become a national bestseller. In this session, Scott will run through critical insights for any start-up and creative enterprise.
by Tim Ferriss
Based on lessons learned during research for the #1 New York Times bestseller, The 4-Hour Body, this session will look at how to systematically hack the human body. From losing 100 pounds to running 100 miles, lifting 500 pounds or holding your breath for 5 minutes -- what are the limits? From screw-ups (emergency surgery, anyone?) to importing stem-cell growth factor from Israel for black market injections, Tim will discuss the promises, pitfalls, and methods of cutting-edge self-experimentation.
Organizer: Charles McCathieNevile, Opera Software
HTML5 is the flavor of the month. Steve Jobs thinks it will feed his cat, Google thinks it means whatever they think is good, and the rest of us are waiting to discover what (apart from video, better forms, and interoperable parsing on the web) it actually *is* when it's done. Obviously, there is a lot of interest in the next generation of such an important technology, and a lot of discussion about what it will be, how it works, etc. Where the people go, politics follows close behind. From CSSquirrel to MrLastWeek, from the New York Times to bloggers in Kyrgyzstan, people are also watching the politics. And there is a lot of it. On this panel, the people who have been there take you on a guided tour of the (smoky backroom) discussions and deals that shape HTML5, and looks at what is happening now. Where did HTML5 come from? Who were the players, who are the players, and what do they think? Why is X3D not in HTML5 if MathML is? What happened to accesskey, and why are people unhappy? Why does HTML5 have two licenses, and two specs? This panel *won't* answer your questions about how to include HTML5 in your website. It will explore the thorny questions you want to ask but nobody wants to answer, and we'll maybe have a little fun along the way. \
* Where did HTML5 come from and why did they do it?
* How did HTML5 get to W3C, and how is that working out?
* What is the WHAT-WG's role now, and what will it do next?
* How come X(3D) is out of HTML5 but (accesske)Y is in it?
* What are the political drivers for video?
Transmedia storytelling is increasingly being seen as the future of entertainment. A film is no longer just a film; its narrative extends to games, books, online documents, Internet videos, mobile applications, and beyond.
But at the foundation of these new storytelling methods are certain narrative traditions that have held up over the centuries. Without a clear understanding of these structures and methods of character development, a narrative will struggle to survive. We must, therefore, look beyond the Matrix, going back instead to the Greeks, whose myths provide some of the first examples of genuine transmedia. These ancient tales crisscrossed through a complex web of drama, poetry, ritual, role playing, and oral recitation, utilizing archetypes that are still the foundation of stories today.
In this panel, I will address key archetypes and plot formations found repeatedly in both historical narratives as well as recent successful transmedia franchises. I will discuss how to asses an audience, then strategically choose specific plot lines and characters for specific mediums based on those audience segments.
We will look at:
1. Making sure your narrative has a solid premise on which to build – without a foundation you cannot lay bricks.
2. Key characteristics of appeal characters – how to have bad heroes and good villains
3. How to structure the story in an appropriate narrative thread
4. Choosing mediums and messages
Spoken of here, transmedia narratives are not adaptations; they are extensions, networks composed not as afterthoughts to an “original” creative work, but conceived instead in conjunction with them, with thought given to the story, the medium, the audience, and how these elements relate to a cohesive fictional world.
11th–15th March 2011