The Internet is a community of communities, all filled with conflict and drama. Social justice and activism are as filled with these clashes as any other group, but the wounds inflicted can be more than difference of opinion or personality discord: in “safe spaces”, tensions can be particularly fraught
These incidents can often be instructive and valuable. Conflict clarifies loyalties and solidifies friendships; conflict can reveal humility and pride. Controversy can teach anti-oppression activists about how to avoid unintentionally inflicting harm upon folks who do not share their privileges.
But while call-outs can be essential to honest discussions of inequality, drama is just as often destructive. Conflict comes at a price, sometimes with little payoff. Internet drama cost emotional energy, physical resources, time, and relationships. Blogwars, 500+ comment threads, and 140-character fights are rarely in anyone’s best interest – they are usually costly to the attacker, the target, and those reading on the sidelines.
Drama and conflict in online social justice is usually best minimized and carefully managed. This presentation, which will focus more on examination than instruction, is not just about how to check your privilege. It’s about when to call out, and how to avoid abusing others. It’s about how to respond, when to check out, and how to take care of yourself in a community that demands everything of you.
by Kath Mainland and Rohan Gunatillake
With a history stretching back over sixty years, Edinburgh is the world's festival city and today boasts a year round calendar of festivals which attract 4 million attendees. But in the digital age, what can Edinburgh’s Festivals do to ensure they continue to be an iconic cultural experience well into the 21st century – and does SXSW hold any clues? And given that arts festivals are historically all about the live experience, how should they best incorporate the digital? We will look at the future of festivals, share what Edinburgh has learnt from its rich history & what it is doing to evolve and explore what Austin and Edinburgh have to learn from each other. Old & new, UK & USA, arts & digital - this session will have it all - including the story of why Edinburgh in 1947, not the Bay Area, was the home of the first ever unconference!
This presentation focuses on breaking down the communication barriers that can make working with a developer more difficult than it needs to be. The presentation will cover Interviewing Your Potential Developer, Planning & Project Managment, Using A Version Control System, and Bug Reporting. The session will give the audience a reality check on how to go about working with a developer to get a custom Wordpress site (or any digital project) built on time and on budget.
Hub-and-Spoke Systems for Open Museum Technology will focus on how museums, science and technology centers, and the like-minded community can benefit from an active model designed to promote collaboration, information exchange, and the adoption of open-source applications and technologies. That model is MOSCAR (Museum Open-Source Code and Application Repository), an initiative spearheaded at Liberty Science Center. The presentation will be divided into two sections: the first will explain the disconnect between the stature of museums and their implementation of emerging and socially relevant technologies; the second will focus on devising models for engaging target communities, with our particular instance (which leverages two collaborative platforms: github and forrst) as a demonstration of this multifaceted learning process. We will present relevant examples stemming from this project, which showcase how users can take advantage of its resources: code, applications, tutorials. The presentation will conclude with a call to action, imploring the audience to use and/or contribute to this and other similar endeavors, regardless of technical proficiency or background. Part thesis, part demonstration, and part community discussion, this presentation will contextualize the dearth of museum resources and offer an outlet for reusable, fully distributable content and a support network for conversation and, ultimately, better work.
by John Grohol
The line between enjoyment of technology and feeling unable to disconnect or spend less time in front of a computer or TV screen is a fuzzy one. Professionals don't recognize Internet or video game addiction, yet many people still use those words to describe the sense of being sucked into the Internet or gaming and being unable to cut back. What have your experiences been with spending too much time online or playing video games? Have you ever tried to cut back? How successful were you? We'll discuss strategies to help you get back your life and re-connect with your face-to-face life. This is a core conversation.
Have you ever had an idea for a great product, but thought any of the following:
"I don't have enough time to work on this and keep my full-time job."
"I don't have the dev/design/business skills to make this on my own."
Come hear from three people who have each figured out their own unique ways around these (and other) challenges. From the designer with zero development skill, to the developer who freelances to fund their own project, to the developer who focuses full-time on scratching his own itch, this panel runs the gamut for dreamers of all shapes and sizes. Hear what's worked for us and what could work for you!
The regular Thursday noon Innochat has become hugely popular on Twitter. As founder of Innochat, I propose a live session with a mixed panel of innovation experts and entrepreneurs in which we'll discuss business model theory and business model innovation and design as they pertain to specific start-ups and established companies. We will gather volunteers beforehand, entrepreneurs and representatives from existing companies who are willing to discuss their process of business model innovation and eager to get advice from the panel of Innochat experts.
Business model innovation is a hot topic currently because entrepreneurs are discovering that without a clear picture of their business model success remains elusive. And established businesses facing threats are discovering that redesigning their business models may be the only thing that will save them. This topic is of particular interest at SXSW because many attendees are either startups or come from companies threatened by the rise of digital publishing of all kinds -- the music industry, print media, the film industry, and the software industry, in particular -- companies that critically need new business models to survive.
Why does understanding how to market to women with social web apps matter? Come meet a couple of lady dreamers and let's tell stories together. Grace and Nadia are a two-part set of technologists and romantics. Specifically, we dream up social web strategies for big companies, often times directing the development of online technology. As women in a male-dominated industry, we've had a unique opportunity to shape creative content and technology into a compelling experience for our sisters. We've also been attuned to who else is achieving this, and how.
This will be a fun session. We'll start by sharing a few standout campaigns that have captivated ladykind with the use of social web applications, and then we'll open the floor to a discussion of your favorites, and talk about what makes them great. Topics on the table include: How do female consumers on the social web differ from their male counterparts? What kinds of social web experiences appeal to women, both in terms of content and technology? What are the landmines to dodge (beyond the obvious one: the colour pink)? Who are some of the current experts in social marketing to women? And generally... why does understanding how to market to women with social web apps matter? (Hint: it's not just because we're a hot market with dollars to spend.)
You will leave us feeling informed, inspired, and brave. If we can get it together, we'll even serve tea.
Building a Brand by Activating Your Audience from the Inbox to the Real World: what does it take to motivate your audience to better engage with your content and your advertising partners? Learn successful ways to add real-life magic to online campaigns with unforgettable events and buzz-building promotions that will add value and new consumer touch points for your brand. From branded takeovers of $25 million mansions to weekend-long pool parties, we’ll share best practices – along with tantalizing party photos – showcasing how you can bring your sponsors and readers together to drive both results and revenue through: a) IRL (“In Real Life”) activation of digital campaigns (e.g. Hotel Thrillist’s takeover of the Fontainebleau Miami Beach). b) Holistic social media and mobile tie-ins to broaden the reach of your cross-platform campaign. c) Effective sweepstakes for building interest and additional audience for your content.
Forward-thinking businesses are leveraging interactive technologies to engage diverse talent, modify behavior, reduce environmental impact, and save big on their bottom line. Adoption can also result in equal improvement in employee engagement. (i.e. Have you worked with a classic asshole? Ever imagine how eliminating or retraining that person would have made everyone happier and more productive?) Leading businesses have advanced beyond Bob Sutton’s No Asshole Rule and are leveraging technology for improved social norms and accountability to their ecosystems. From micro-biz to mega-corp, attend this session for insights into achieving systemic sustainability without sacrificing productivity or access to employees, clients and work partners. The conversation will run the gamut from emerging innovations, proven solutions and first-hand experiences to implications of behavioral theory – sure to include at least one “managers behaving badly” story (just for fun!).
Research shows the more engaged a person is with their community, the more they get out of it. But how does this really work -- how do online communities help people with their mental health? What can we do to improve how these communities function and make people feel like they're in a real, supportive community? What have your experiences been with these communities? What made you feel better or worse while in a community? This is a core conversation.
In the 21st century, religion has found its way to the internet via social media platforms like Twitter and Facebook, making the ability to discover new avenues of belief, observance, and involvement in entirely new ways. The question is: Why are some more successful than others in embracing and executing this form of digitizing an ages-old religion full of individuals, organizations, associations, events, synagogues, schools and more? How does one convince reluctant groups and individuals to embrace Social Media? And, perhaps most importantly, how can those who hail Social Media develop and grow this new global Jewish community that exists almost exclusively online? This panel will extend efforts made on the Judaism 2.0 panel from 2010, and it will focus on the benefit of Social Media in synergizing the broad Jewish and Israeli communities through the wires and waves of the internet!
You just started a new arts organization and look at the three hats you're wearing now: small business owner, potential non-profit, cultural producer. In this session we'll discuss the challenges faced in each of these identities--fund raising, developing business models, audience building and advisory boards, to name a few. You love the arts, but the business side of running a new organization is probably frightening to you. StART-up 101: Core Conversation for New Arts Organizations provides the venue you need to problem solve and idea-share with others.
“No one I know has a full-time job anymore. They’ve got Gigs.” - Tina Brown, The Gig Economy (http://www.thedailybeast.com/blo...)
Depending on when you last watched Office Space, Lumbergh might be your idea of the quintessential boss from hell or evoke nostalgia for “when people had bosses.”
Welcome to the jobless, boss-less Gig Economy.
Where independent workers now make up 30% of the American workforce - freelancers, contractors, part-timers, self-employed, dabblers in a little bit of this and a little bit of that.
Where 75% of small businesses in the US are sole proprietorships – that’s 20 million businesses with no Lumbergh and no employees.
And where 75% of 2010’s college grads don’t have a job waiting for them on the other side of their Commencement Address.
Maybe we’re better off working for ourselves.
In his latest book, Drive: The Surprising Truth About What Motivates Us, Daniel Pink argues that “extrinsic motivators” like bosses and bonuses are less effective than things that motivate us from the inside out: autonomy, mastery and purpose.
So what makes us tick when we don’t have a boss, an office, a time to show up at work, or even a paycheck?
Through the lenses of autonomy, mastery and purpose, we’ll talk with a panel of the nation’s leading thinkers on the freelance lifestyle and work productivity and argue whether we’re looking at a crippling, jobless future or the emergence of a better way to work.
"What we have here is a failure to communicate." This famous line (spoken to Paul Newman in Cool Hand Luke) aptly describes the relationship that can develop between a Web site publisher and the site's developer. We'll examine real-world examples (some hilarious, others downright frightening) and discuss strategies to help non-techie entrepreneurs communicate effectively with their tech/development team.
This panel will help your bootstrapped startup avoid being taken for a ride.
From an introduction to value pricing to case studies to client relationships, how value pricing can help to abolish the hourly and find a better way to business success, for you and for your clients.
Traditional business practice dictates that the way to bill your clients is to first figure out your costs by taking salaries + overhead + profit to figure out a billable rate, and multiply that by an estimate of the number of hours required to complete a project.
Now, what if basing your rates on the number of available labour hours isn’t an accurate representation of the way you work or the way to bring the best value to your clients? The old model is broken, and value pricing is where we need to shift the client/service provider relationship.
by Greg Hoy
Business owners and managers are responsible for a lot of stuff that requires a lot of antacid to orchestrate. Getting work in the door, paying people, developing products and services, keeping clients happy, and, oh yeah - keeping everyone at work happy.
The happy part is always the hard part.
How do you go about fostering an environment that's fun, rewarding and fulfilling? Does company culture just 'happen', or is it something you have to consciously work at?
We'll look at these and other aspects of maintaining a positive and rewarding work environment, with a laser focus on sharing candid real-world stories and solutions that can help make your work environment the best it can be.
by Beth Ferguson and Peter Hall
Our focus is the designers’ role in combining cultural sustainability and social entrepreneurship to find creative solutions to some of the world’s toughest problems. Innovative strategies, systems thinking, distributed production, open design and creative risk-taking are yielding meaningful outcomes regarding climate protection, clean mobility, renewable energy, waste reduction, and social equality.
Effective utilization of social media, web based maps and the internet have made much of the world dependent on mobile communication devices, which need a constant supply of power to keep roaming. Balancing their impact, new tools such as the Kill-a-watt, energy monitor mobile apps and solar charging stations visually link users with their home/work energy consumption. Others, such as Green Map, livingprinciples.org or Treehugger, put an environmental and social perspective on local resources and developments, motivating action that benefits the commons.
Designers and social entrepreneurs are forming strong communities of practice and collective identity as desire shifts toward sufficiency and well-being. Entities willing to take a creative risk and a leadership role in adopting holistic design processes are becoming the leaders of our future development. Providing tools for educators to restructure the pedagogy is essential for preparing future creators to face the challenges with sanguine, innovative solutions. Join with us on a journey towards redesigning design.
A surge of vegan bloggers has been using the internet to make change in the way people think about animals through new forms of activism. VeganMoFo (the vegan month of food) and worldwide Vegan Bakesales to raise money for causes and promote veganism are just some of the ways that we are breaking out of the stereotypes of the past and creating a revolution. Learn creative ways to promote your message and engage your community on and off the web and more about food activism and using your culinary skills to promote compassion.
As agencies and professionals become more entrenched in their processes for creating sites, the role of the web designer has become more nuanced. The skillsets of people who call themselves web designers can vary greatly from one to the next. One may never touch code; one may have their hands in every step of building out their designs; others may be somewhere in between.
These days it's hard to know what kind of things you should be expected to do as a web designer. Should we continue to add skills outside of the traditional realm of design to our toolbox? Do we focus on becoming design experts? The way we answer questions will affect our careers and how we work.
In this panel we will discuss what we, as web designers, need to do to adapt to the new trends and ever-changing demands of our craft. We'll talk about what skills a web designer should have in their design toolbox and tackle questions like: should designers know how to code? Where do the skills of a graphic designer and a web designer overlap and where do they differ? And how does the differentiation of role expectations effect design processes?
Social media has seen rapid growth, but healthcare, a highly regulated and sometimes conservative industry, started as a somewhat reluctant player. Challenged with the need to comply with HIPAA guidelines as well as FDA marketing policies--even before the agency had addressed social media--healthcare organizations and their audiences were left to figure it out as they went along.
Led by some smart innovators, social health emerged in 2010 as a force to be reckoned with. Still, there have been missteps as well as successes, and many questions remain. Chief among them is the ethics of social media in healthcare, and how transparency may or may not be the ultimate cure-all. Two social health advocates--a leading social health consultant and an executive from one of the nation's premier hospitals--will lead an interactive discussion to explore the multifaceted challenge of social-powered ethics in healthcare.
Some of the topics they'll tackle include the birth of the fPatient, the over/under on disclosure, the friendly ghostwriter, and turning regulatory and legal into champions. Attendees will help shape the conversation and walk away with actionable strategies to apply to their social media efforts.
So you’ve tumbled down the rabbit hole into the world of freelancing and you’re ready to make it a legit career so your friends stop thinking you’re unemployed. But how does it actually happen? Should you take the red pill... or the blue one? Do you have to grow a big agency or outsource work to India? Maybe neither. Designing a successful business takes vision, organization and communication mixed with grit and determination. And our panel guests are in the thick of it—building a business together and ready to share their successes and failures with you.
by Banker White
In the wake of a destructive 10-year civil war, Sierra Leone is faced with a generation who has lost their families, history and identity–their stories. In this session, Banker White will share how WeOwnTV, a multimedia educational project, is focusing specifically on the artistic and professional development of the youth in Sierra Leone.
“WeOwnTV” roughly translates into Sierra Leone’s native language, Krio, as “Our Own TV.” Independent media and a thriving artistic culture are important cornerstones for any society to build a peaceful future. Encouraging young people in Sierra Leone to take the lead in their own development and creative exploration is paramount to building a culture of creativity and professionalism from inside the country itself.
Banker will share highlights of the WeOwnTV curriculum which uniquely focuses on community engagement, while balancing intensive film production and computer skills training with classes on storytelling and self-expression. Ongoing mentorship along with technical assistance, multi-channel distribution and the promotion of finished work enables young adults to share their stories and ideas with the world. The lessons taught and revealed by the young Sierra Leoneans will be appreciated by filmmakers of all levels.
by Chris Walsh
Technology is often seen as a silver bullet in school reform – and we can talk all day long about how it can open up worlds of learning and blow apart the four walls of the classroom. But the potential for using online tools to transform learning falls apart if you don’t bring the teachers along in the process and adopt a school or district-wide collaborative, transparent culture. In our vision of education, Web 2.0 is more than a set of technology tools with the potential to democratize information. Education systems have to be designed to move beyond the early adopters and the wow-factor (“Giant Double Rainbow”) of new tech tools to rich, integrated and distributed learning. The most successful innovations in technology and education will not be ones designed to replace teachers, but ones designed to amplify great teaching.
This panel will demonstrate what happens when technology and instruction are deeply integrated by sharing powerful stories from high school students, teachers, and leaders who on a daily basis are leading the way.
An in-depth exploration from panellists on how innovation and communication differs from country to country. Panellists will discuss and provide insight into the barriers currently affecting innovation and communication in countries across the world and how we can learn from one another as we continue to move forward and evolve in these capacities at the global level.
The panel will also discuss how the rise of the internet and related technologies have facilitated the ease of bridging any barriers affecting multicultural innovation and communication and how they have ultimately created a new set of rules for doing business.
Freelancing is a lifestyle.
In this session we'll present an overview of the pros and cons of working with freelancers. We'll walk you through our systematic approach to finding, retaining, and coordinating freelance teams. We'll answer some of the basic questions about working with freelancers such as:
And we'll cover some basic topics including:
We run a team of highly skilled and inspired independent contractors doing UI, web design, development, and multimedia. We've been working freelance on large corporate projects for over 10 years. We founded Freelance Camp in 2008, leading to a global movement. We've won numerous Webby awards, work with the likes of SAP, MTV, AOL and dozens of other 3 letter acronyms.
Please note: This session could be solo, dual or panel at SXSW staff's discretion. :)
The technology systems we create today let you to create the person you want to be. However, in using the technology system we are changed. What is the impact of technology on identity creation, individual privacy and self-value? And how can you as a technology creator, encourage certain behaviors through your system design?
Real-time/near real-time lifetracking: Is it a new type of self-reflection? Real-time communication/blogging/twitter allows us to go back in time and watch our emotional states: but do we get caught up in the reflection?
Emotional and physical augmentation are modern day plastic surgeries. Technology soon allows you to change yourself, if the minor changes in physical and emotional modules today aren't enough. Can't wait? Avatars allow us to create non-binding alternate versions of our self today, although they are locked into their own worlds.
Privacy & Self-Value:
When the world is watching, who do we become? What happens when the world lives in public? When the public values a different identity? Who do you become? Who do you help others become by your responses and attention?
Specific systems, rulesets and products that encourage specific behaviors.
Beyond your Demise: When the virtual you, lives on.
Scenario: When your virtual identity (or brand) takes on a life of its own?
by Brett Harned and Pamela Villacorta
Whether it’s on the front lines or behind the scenes, Project Management is critical to every discipline in web development projects. Keeping your internal project team and your clients happy while making sure that the project runs smoothly are not easy tasks, but you don’t have to be a robot to run a project! Simple humans can make sure a project is delivered on time and on budget.
This session will cover the basics on how to manage your project like a pro and keep your clients happy. A group of seasoned project managers will share their experiences (and horror stories) on projects they’ve worked on, and point to specific, useful methodologies that have helped them to gracefully manage large and small projects alike.
Pakistan has been in the spotlight since the past decade for its role in war against terror.What most people don't know are the consequences that we as Pakistanis are suffering.It’s not just the bomb blasts and the countless lives lost in the process, but also the economical instability that follows as a result.In such uncertain times, high unemployment rate is a major issue(13.6%) and highly qualified people find themselves jobless due to downsizing.In the current scenario remote working proves to be the silver lining to this otherwise dark cloud.75000 Pakistanis are associated with the IT sector today, 11218 working on a single site, oDesk.Remote work is a great new source for the Pakistani community to earn its livelihood, while the world finds a great source of talented, hard working professionals in the process.The story doesn’t end here, Pakistanis have to overcome the language barrier and compete with the rest of the world for landing a job.Then there is the load shedding, as Pakistan is facing a major power crisis.How does a Pakistani remote worker cope with all these problems and more, and still manages to provide quality work on time? Please attend to find out…
The internet is now social, but the tools and theories we use to understand it are rooted in a pre-social past. Much of the psychology inspired interaction design draws on information processing models from desktop application design. Perfect for shopping carts, not so good for understanding the social web. Newer psychological theories like Activity Theory or Actor Network theory can help us understand our need for tools like Twitter and Facebook. This world of post-cognitive theories understand social relationship and move beyond the simple world of goal directed tasks with neat closure. The social object is a great framing device for current applications, but Activity Theory has more to offer us. Every act is social in nature. Using this as a starting point this talk will explore how relationships form and how our interactions with each other on the internet form part of our wider experience. Learn how to pick the key objects and actions for your application. Understand the important social aspects of the interactions you support and how privacy affects these exchanges. The coming distributed social web are based on social objects, activity streams plus much protocol glue to connect them. These post cognitive theories are the framework from which they were derived, but there is much more to them that you can apply to your own projects.
11th–15th March 2011