Sessions at SXSW Interactive 2011 of type Future15 on Monday 14th March

View as grid

Your current filters are…

Clear
  • Convergence - What a Difference a Year Makes!

    by Dan Shust

    It's been a crazy year and it's pretty safe to say that convergence has arrived and maybe even blown past our expectations. We'll take a fast-paced look at the advancements of the past year and set the stage for even more blurring of the lines in 2011.

    LEVEL: Beginner

    At 11:00am to 11:15am, Monday 14th March

    In Ballroom E, Austin Convention Center

    Coverage slide deck

  • Transmedia: What's the Magical Formula for Successful Design?

    by Anthea Foyer

    Deep within our secret laboratory, The Labs team of new media scientists work incessantly to discover the secret ingredients of successful transmedia projects. With the recent acceleration of transmedia projects, there have been a lot of successes and failures. But what are the common elements that determine these outcomes? Is it possible to harness them for your own projects? At this session we will reveal our findings to you, our audience. As with any good experiment, however, this will be a participatory event with the audience having the opportunity to become contributors as well. We know you are a smart audience with much to add to the experiment. After the event, our joint findings will be shared online with the world.

    LEVEL: Intermediate

    At 11:15am to 11:30am, Monday 14th March

    In Ballroom E, Austin Convention Center

  • 3 Screens, 1 Cloud: Creating Optimal Connected Experiences

    by DeVaris Brown

    No one can deny the impact technology has made in our lives over the past decade. We now have devices that can aid us in multiple activities within all avenues of our lives. With the advent of cloud technologies, these devices have become more pervasive and ubiquitous than ever before. This perfect storm provides an opportunity for developers and designers to create multi-screen solutions that take full advantage of the capabilities of their mediums to provide end users with a seamless and, more importantly, useful experience. Over the course of this workshop, we will explore best practices for developers and designers to create compelling experiences that span across multiple platforms. Discover how the cloud can not only change HOW you work, but the valuable services you can extend through products to your customers.

    LEVEL: Intermediate

    At 11:30am to 11:45am, Monday 14th March

    In Ballroom E, Austin Convention Center

  • Designing Video-Rich Websites For All Three Screens

    by Jesse Streb

    There are three fundamental approaches to delivering online video today: Adobe Flash, HTML5 and native mobile apps. This holds true across the three screens where video content is mostly consumed – the PC, mobile devices and Internet-connected TVs. Without a proper video solution and strategy in place, this multi-format, fragmented, highly complex world can create a lot of headaches for publishers who want to make sure their video is accessible to the widest audience possible. This session will explore how publishers of all sizes can create video-rich website experiences that are optimized for all viewing experiences, as well as key design elements that publishers should take into consideration for each screen.

    LEVEL: Intermediate

    At 11:45am to 12:00pm, Monday 14th March

    In Ballroom E, Austin Convention Center

    Coverage slide deck

  • How Small Screens are Making iTV Big

    by Colombene Jenner

    Established players in TV technology have long struggled to make TV interactive, with limited success. However, the promise of iTV is being realized with technologies that MSOs, content providers, and set-top box manufactures didn't anticipate in their previous attempts to make TV interactive — mobile devices, tablets and other portable devices are not only being used as alternative screens to traditional TV, but are flourishing as screens that are used while the TV is on, as companion devices to the TV set. This trend allows people the control and convenience promised (but seldom delivered) by iTV while allowing people to enjoy the passive and communal aspects of traditional TV watching.

    Focusing on user experience and social dynamics, this panel will look at inspiring executions for concurrent screen TV experiences. We'll look at strategies that offer the most for today's audiences and explore a range of opportunities to integrate interactivity, marketing, and content to build these new experiences.

    LEVEL: Intermediate

    At 12:00pm to 12:15pm, Monday 14th March

    In Ballroom E, Austin Convention Center

  • GoogleTV to iPad Apps: The Connected TV Experience

    by Richard Bullwinkle

    It’s been a big year for the connected TV—even Google jumped into the market—and it’s looking like it is going to get even bigger. DisplaySearch forecasts that by 2013, 100 million connected TVs will be shipped, up 546 percent from 2009’s 15 million. The connected TV opens up the door for consumers to access content beyond traditional broadcast TV to include Internet content and online video. While the pay TV ecosystem grapples with the threat that over the top content brings, it’s using devices like the Apple iPad to infuse cool apps for consumers to interact with their TV: Comcast has shown how the iPad can program a DVR and search for shows. And networks are going straight to consumers with the ABC and Hulu apps. But so many questions remain: It can be difficult to find stuff to watch with 300 channels, but what about when connected TVs can access thousands of Internet channels? And what about that elusive remote control that’s lost again somewhere in the family room—will we be using another device? This session will cut through the clutter of the ever-growing connected TV landscape to help form a clearer picture of what’s coming up on those three (or four) screens in your home.

    LEVEL: Intermediate

    At 12:15pm to 12:30pm, Monday 14th March

    In Ballroom E, Austin Convention Center

  • Personalized Interfaces and the Arrival of Smart TV

    by David Maher Roberts

    2011 is going to be the year of the 'smart' connected TV: providing us with access to a vast amount of content (web video, live TV, TV catch up and on demand services). To navigate through the mountain of content we are going to need more than the current 'spreadsheet' approach to navigation. With the advent of Smart TVs comes the need for intelligent, personalised filters that will help us find and discover the content that we are going to right at that point in time.

    This panel will bring together the people behind the best video services that can be consumed through the TV (e.g. embedded in TV, next generation Set-Top Box, game console, etc...), experts in personalisation/recommendation technologies and social media gurus.

    The panel will chart the key changes in TV's evolution from 'dumb' to 'smart', highlight the best examples of smart, personalised TV services available today and predict how these (and future) services will change the way we consume and interact with TV forever more.

    LEVEL: Intermediate

    At 12:30pm to 12:45pm, Monday 14th March

    In Ballroom E, Austin Convention Center

  • Second Screen: TV Meets The Web Backchannel

    by Utku Can

    Over 30% of 15 to 30 year-olds watch TV with their laptops open. The web is now the de facto backchannel for engaging and conversation around TV shows. But this is only the beginnings of an emerging trend. Where before audiences made do with existing tools, more and more, we are seeing the creation of bespoke platforms and applications for second screen interaction.

    Interest from investors and support from television networks, coupled with rising audience numbers online while watching television makes this an area set for massive innovation, opportunities and growth in the very near future. We will be discussing what’s been done so far, what’s being done now and what will be possible soon.

    LEVEL: Intermediate

    At 12:45pm to 1:00pm, Monday 14th March

    In Ballroom E, Austin Convention Center

  • NFC and RFID, How It Will Change Mobile

    by David Berkowitz

    How Near Field Communication (NFC) and Radio Frequency Identification (RFID) will change the wireless industry, user experiences, marketing, and shopping. Mobile phones a now being looked as a ubiquitous device that plays an increasingly important role in our lives. The mobile phone started as a tool to talk to people while away from a landline. Apps began to emerge on legacy phones, with the networks controlling content. Smart phones and most importantly the Iphone changed this stranglehold on content by creating an open developer ecosystem. Now the mobile phone is more akin to a computer than a phone. As the mobile phone increases in importance and new features are integrated such as RFID and NFC technologies the functions the mobile phone is used for will likewise increase.

    Today we use the mobile phone to use apps and surf the net. Tomorrow we will use the mobile phone to open doors (literally), pay for our purchases, earn loyalty rewards, redeem coupons and much more. The introduction of NFC and RFID into the mobile phone, which is a certainty, will not only change how we as users engage with our environment but also how retailers and marketers as well as network operators do business. Network operators will begin to look more like credit card companies, marketers and retailers will now be able to track purchases and redemption of coupons, in turn rewarding these behaviors with loyalty reward points.

    LEVEL: Intermediate

    At 1:00pm to 1:15pm, Monday 14th March

    In Ballroom E, Austin Convention Center

    Coverage slide deck

  • Tag, The Mobile Assassination Game

    by Alex Hachey

    Learn about the latest advancements in augmented reality and mobile game play in this detailed case study about Tag, The Mobile Assassination Game. Track friends using location and social tools, shoot them with your mobile camera, and upload the kill shot to the community for ratings, rankings and, in general, ruckus and entertainment.

    LEVEL: Beginner

    At 1:15pm to 1:30pm, Monday 14th March

    In Ballroom E, Austin Convention Center

  • TAG: The Mobile Assassination Game

    by Todd Marks and TAG Mobile Game

    How can a game change our social experiences? Learn how latest advancements in augmented reality, location based apps, and mobile game play are shaping our social experiences in this detailed & interactive case study featuring TAG: The Mobile Assassination Game. TAG allows players to track & tag their targets, using location and social tools on their mobile phones. This intersection of social meets mobile meets good-old competitiveness is opening new doors in social, mobile, & gaming experiences.

    At 1:15pm to 1:30pm, Monday 14th March

  • Mobile Opportunities for Entrepreneurs in 2011

    by Raj Singh

    LEVEL: Intermediate

    At 3:30pm to 3:45pm, Monday 14th March

    In Ballroom E, Austin Convention Center

  • Future of Mobile Gaming/Entertainment

    by Peter Vesterbacka

    LEVEL: Intermediate

    At 3:45pm to 4:00pm, Monday 14th March

    In Ballroom E, Austin Convention Center

  • Designing for Mobile Web

    by James Pearce

    LEVEL: Intermediate

    At 4:00pm to 4:15pm, Monday 14th March

    In Ballroom E, Austin Convention Center

  • What Overseas Innovations Still Haven't Hit the US Market Yet?

    by Debi Jones

    LEVEL: Intermediate

    At 4:15pm to 4:30pm, Monday 14th March

    In Ballroom E, Austin Convention Center

  • Designing for Android

    by Amanda McGlothlin

    LEVEL: Intermediate

    At 4:30pm to 4:45pm, Monday 14th March

    In Ballroom E, Austin Convention Center

  • Tips for Getting Your App Approved

    by Michael Yuan

    LEVEL: Advanced

    At 4:45pm to 5:00pm, Monday 14th March

    In Ballroom E, Austin Convention Center

  • Interactive Patterns in the Mobile Space

    by Barbara Ballard

    This panel will discuss how companies can create best mobile mobile user interfaces, avoiding many of the pitfalls of poor design. Mobile user interfaces are not just squished down to fit the small screen, but require an understanding and application of technologies, users, and contexts of use to create the best possible interaction. Core principles for designing mobile interfaces will be discussed, as well as design patterns for use in mobile web sites and applications.

    LEVEL: Intermediate

    At 5:00pm to 5:15pm, Monday 14th March

    In Ballroom E, Austin Convention Center

  • User Experience and Cross Platform App Development

    by Carlo Longino

    Developing across different mobile platforms has long been a pain point for mobile developers, but what about designing for the same apps and services to run across multiple types of device form factors? New form factors don't just offer bigger screens or keyboards over mobile phones; users also interact differently with them.

    The most prevalent example of this is with iPhone apps moving to the iPad: creating a app for the tablet isn't simply about adapting it to a bigger screen, but utilizing the differences in hardware to offer users a better experience. This scenario is just the tip of the iceberg, though: Android is making its way into all types of devices, like Google TV, which will allow developers to create apps for both phones and televisions. GPS maker TomTom has announced that its future devices will run a version of WebKit and support third-party apps. Nokia's Terminal Mode and Continental's AutolinQ projects look to extend the app experience into automobiles.

    This panel seeks to build a high-level understanding of what successful cross-form-factor development entails, beyond simply adapting content for different display types. Attendees will learn best practices -- and educational failures! -- from leading designers and developers, and how they can incorporate emerging form factors into their apps and services to create an enhanced user experience.

    LEVEL: Intermediate

    At 5:15pm to 5:30pm, Monday 14th March

    In Ballroom E, Austin Convention Center

    Coverage slide deck

  • The Intersection Between Mobile and TV

    by Craig Negoescu

    LEVEL: Intermediate

    At 5:30pm to 5:45pm, Monday 14th March

    In Ballroom E, Austin Convention Center

  • Designing for iPhone

    by whurley (william hurley)

    LEVEL: Intermediate

    At 5:45pm to 6:00pm, Monday 14th March

    In Ballroom E, Austin Convention Center